Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works.

Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq

Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40

Key Take-aways:

1. When you find there is a need to solve, that’s what shapes your marketing message.

2. Some people get confused with the type of clients they want to have vs the type of clients they’re already attracting.

3. You attract what you project.

4. Identifying your ideal client is a fundamental must do.

5. Who are you talking to and what problem do you solve or what desire do you want to facilitate?

6. Why you? What is the unique way you’ll solve your clients problems?

7. When you get those answers defined then you can choose your marketing channels.

8. Most businesses get hung up because they don’t get specific enough. Niching down will always help you stand out.

9. A common mistake businesses make is thinking the can’t post the same thing twice.

10. Marketing isn’t about saying 100 different things, it’s about saying 1 thing 100 different ways.

11. Repetition equals reputation.

12. Marketing yourself as a generalist can be harder, focus on the experience.

13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list.

14. The first step before coming up with a strategy is gaining clarity on your brand story.

15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients.

16. Pinning a post with all of your important information is helpful as well.

17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan.

18. Content is about bringing the foundations to life.

You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey

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In this episode of the Successful Stylist Academy Podcast, we sit down with one of our Business Collective attendees, Vanessa Gross, to share her real, raw journey from working behind the chair to opening the doors of her very first salon. We dive into what inspired her leap, the mindset shifts she had to make, and the systems that helped her scale. If you’ve been thinking about salon ownership or looking for motivation to grow, this is the conversation you need to hear.

Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq

Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40

Key Take-aways:

1. Apply your years of growth as a form of service toward others.

2. The beauty of being in a salon environment is passing along your knowledge and paying forward as a mentor.

3. Growth doesn't go without it’s challenges, lean on others who want to help you, which is why Successful Stylist Academy exists.

4. Take your learning lessons as your strength.

5. Learning new tools and adding technology can introduce another branchs of creativity, revenue, and growth.

6. Focusing on your client growth and retention also supports your communication skills, confidence, and leadership.

7. Recognize when you’ve graduated to the next level and align with those who are at the same frequency.

You can find Vanessa on Instagram here: https://www.instagram.com/vanessagrossstyle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey

Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

What separates a good stylist from a great one? In this episode, we sit down with industry educator Katie Alm to talk about the unspoken habits and mindset shifts that set top stylists apart in today’s competitive beauty industry.

We cover everything from discipline, professional growth, and being of service — to why collaboration will always outlast comparison. Whether you're a salon assistant, an independent stylist, or a beauty educator, this episode dives deep into the leadership skills, daily discipline, and client-first mindset that fuel long-term success behind the chair.

If you're looking to grow your beauty business, avoid burnout, and build a sustainable career in the salon industry — this one's for you.

If you missed part 1: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000702210150

Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq

Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40

Key Take-aways:

1. If you want more opportunities, be willing to be available and be of service. Let no task be below you.

2. As an educator or leader, the person who is helping you is the most important person while under your care.

3. If someone challenges you when learning, let them. For every stylist that challenges you, there are 2-3 that won’t.

4. How someone approaches learning is often how they’ll approach their career.

5. If you want to grow in this career, all it requires is discipline.

6. You don’t have to be a salon owner to be the final boss. You have to have the passion to feed your fellow community.

7. If you are giving 30% of your time to something, how can you expect 100% return?

8. The biggest thing that can kill your career is boredom.

9. Instead of hating on someone, collaborate with them.

You can find Katie on Instagram here: https://www.instagram.com/katieealm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey

Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15