In this episode of Take It Personally, I’m chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.

Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she’s gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months.

In this episode, you’ll learn:

• How Nicole transitioned from family photography to branding photography and the struggles she faced along the way
• The key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next level
• Why positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche down
• The impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areas
• How the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her business
• The power of discovery calls and how Nicole is now booking her highest packages with confidence

Links & Resources:

• Join Rebrand
• Nicole’s Instagram

If you’re ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

In today’s episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she’s learned along the way.

If you’re a photographer considering a shift toward brand photography, Tori’s story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she’s gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."

In this episode, you’ll learn:

• How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)
• The strategic changes she implemented right away to get her business set up for success
• The power of positioning yourself as a brand photographer and why it’s key to attracting the right clients
• How Rebrand’s resources—like templates, questionnaires, and group coaching—accelerated her growth and confidence
• The importance of building a portfolio that reflects your unique approach to brand photography
• Tori’s thoughts on blending multiple photography niches and why it doesn’t have to be an all-or-nothing choice

Links & Resources:

• Join Rebrand
• Tori’s Instagram

If you’re ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

If you’ve been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you!

Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn’t know how to get clients to see that.

In this episode, Catie breaks down:

• How she restructured her packages so price wasn’t tied to time
• The pricing differentiator that made discovery calls effortless
• The confidence shift that turned a $1,500 average into a $3,500 booking—without a single pushback
• What happened when she leaned into positioning herself as the expert
• Her top networking move (it wasn’t cold-DM’ing!) that brought in referrals
• How the Rebrand community and coaching kept her accountable and inspired

00:00 Introduction & Catie's journey from weddings to brand photography

02:15 The “good but not great” plateau at $1,200–$1,500 sessions

04:10 The moment she decided she needed more than referrals

06:05 Why she finally joined Rebrand—trusting a current photographer, not a retired one

08:22 Restructuring packages: moving off “hourly” pricing

11:45 Discovery calls that sell strategy—not just pretty photos

14:30 Booking her first $3,500 session in just 4 weeks

17:50 Leveraging referrals and coffee chats for client attraction

20:05 The mindset and positioning shifts that made it all click

22:40 How the Rebrand community fueled her momentum

25:15 Advice for experienced photographers on leveling up

Links & Resources:

• Join Rebrand (doors close Friday!): https://maddiepeschong.com/rebrand
• Catie Ronquillo Photography: https://catieronquillo.com/
• DM Catie about her Rebrand experience: https://www.instagram.com/catieronquillo/

If you’re navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you!

Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, how Rebrand helped her feel equipped and supported through her transition, and what gave her the confidence to start showing up consistently and signing brand clients.

In fact, since joining Rebrand, Kayla booked two brand clients in just two weeks and made back her investment in less than two months, even while offering portfolio-building rates. She also shares how she overcame imposter syndrome and created a content system (with a little help from our new AI assistant, Rebecca) that skyrocketed her Instagram reach and helped her connect with aligned clients.

00:22 Transition from Wedding to Brand Photography

01:18 Challenges of a Military Spouse Photographer

02:49 Pivoting to Brand Photography

04:37 Mindset Shift and Booking Differences

08:39 Joining the Rebrand Program

14:15 Initial Steps and Portfolio Building

17:34 Leveraging Content with Rebrand Custom GPT Rebecca

21:51 Gaining Confidence in Social Media

22:47 The Impact of Consistency

31:55 The Power of Rebrand Community Collaboration

CONNECT WITH MADDIE:

Instagram

Website

CONNECT WITH KAYLA:

Instagram

Website

LINKS

Join Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!

Full show notes

If you’ve been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.

Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).

In this episode, we walk through Jill’s journey of finding Rebrand, what it helped her clarify in her business, and how it gave her the confidence to go all in on brand photography. Now a highly-skilled and successful brand photographer, Jill continues to stick around in the Rebrand community because of the support and continued growth she experiences inside.

01:31 Jill's Photography Journey

02:32 Challenges Before Joining Rebrand

04:20 How Jill Found Rebrand and Took the Leap

06:27 Transitioning Exclusively to Brand Photography

11:55 Impact of Niching Down

17:51 Advice for Photographers Considering Niching

CONNECT WITH MADDIE:

Instagram

Website

CONNECT WITH JILL:

Instagram

Website

LINKS

Join Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!

Full show notes

Today’s episode isn’t about your brand photography packages. It’s about what’s going on in your head. Because when it comes to pivoting into brand photography, so many photographers get stuck.

And it’s not because they don’t know what to do. It’s because they’re scared to actually do it.

If that sounds familiar, we’re diving into the fears and thoughts that might be holding you back from building the brand photography business and life you really want.

01:06 Mindset Matters in Brand Photography

02:19 Invitation to Double Your Prices Masterclass

03:30 Overcoming Common Fears in Brand Photography

06:01 The Importance of Clear Marketing

14:52 Building a Memorable Brand

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Double Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!

Full show notes

If I had a nickel for every time a photographer told me it’s harder to book brand photography clients than weddings or portraits, I’d have a lot of nickels.

And honestly? They’re not wrong. Brand clients are different. They’re usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.

That’s why if you’re struggling to book brand sessions, it’s probably not your photos (they’re likely great), your pricing, or the algorithm. It’s your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.

What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.

01:06 Challenges in Booking Brand Photography Clients

02:47 The Importance of Positioning in Brand Photography

03:11 Invitation to Double Your Prices Masterclass

03:54 Common Issues in Brand Photography Business

06:14 The Power of Niching Down

09:31 Steps to Improve Your Brand Photography Business

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Double Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!

Full show notes

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?

I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.

And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening. And they don't need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.

This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.

01:06 Why Clients Aren't Booking Your Top Package

01:53 Upcoming Masterclass: Double Your Prices

02:48 Common Mistakes in Offer Positioning

05:49 The Importance of Asking the Right Questions

08:15 Creating a Signature Session

11:53 Ideal Session Length

CONNECT WITH MADDIE:

Instagram

Website

LINKS

Double Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!

Full show notes