Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”

Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage.

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it.

In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video.

And the best part? These tips don’t require dancing, ads, or a massive following. They’re designed for thoughtful brands that sell lifestyle and craftsmanship.

Referenced: SocialInsider’s 2025 LinkedIn Benchmarks Report: https://www.socialinsider.io/social-media-benchmarks/linkedin

Connect with Katy on LinkedIn: www.linkedin.com/in/katyharperdoss

To schedule a meeting with Katy or learn how Script Marketing can help your business reach affluent homeowners, visit scriptmarketingco.com or check the show notes.

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do?

In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows.

We’ll talk about:

• Why affluent buyers are really reaching out
• The subtle mistakes that lose the sale (even if everything “sounded fine”)
• The sales call framework that builds trust, uncovers motivation, and leads to a confident close

If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up.