Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”

Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage.

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it.

In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video.

And the best part? These tips don’t require dancing, ads, or a massive following. They’re designed for thoughtful brands that sell lifestyle and craftsmanship.

Referenced: SocialInsider’s 2025 LinkedIn Benchmarks Report: https://www.socialinsider.io/social-media-benchmarks/linkedin

Connect with Katy on LinkedIn: www.linkedin.com/in/katyharperdoss

To schedule a meeting with Katy or learn how Script Marketing can help your business reach affluent homeowners, visit scriptmarketingco.com or check the show notes.

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do?

In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows.

We’ll talk about:

• Why affluent buyers are really reaching out
• The subtle mistakes that lose the sale (even if everything “sounded fine”)
• The sales call framework that builds trust, uncovers motivation, and leads to a confident close

If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up.

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table.

In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn:

• What Google Business Profile actually is (and where it shows up in search)
• Why it’s a direct line to better SEO and more high-end leads
• How to get verified—without wanting to throw your phone across the yard
• What to post, how to stand out, and which features Google loves

If you’re an outdoor product or service business looking to get in front of affluent homeowners, this episode is your step-by-step guide.

Plus, we’ve got a free downloadable Google Business Profile Checklist!

Is your email marketing just... existing? In this episode of The Affluent Buyer Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses.

Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections, and booking ideal clients. From sending at the right time (hint: not on the hour) to writing subject lines that actually get opened, this episode gives you real-world, implement-now strategies that help you stand out in a crowded inbox.

You’ll learn:

• Why you should treat every email like it’s someone’s first
• How to design your links like a pro (and stop losing clicks)
• When to lovingly remove the dead weight from your list
• The magic combo of being useful and entertaining (plus a few subject lines that actually work)

If you’ve ever looked at your email metrics and thought, “This could be better,” this one’s for you.

Perfect for: luxury outdoor businesses ready to grow their brand with smarter, sharper email marketing.

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time.

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn:

• What a real marketing strategy includes (and what it doesn’t)
• Why your tactics aren’t working the way you hoped
• How to create SMART goals that actually drive revenue
• What to include in a buyer persona for affluent homeowners
• How to align your tactics with your buyer’s journey—so you stop guessing and start converting

Plus, Katy shares real examples from high-end outdoor brands and a free downloadable Strategy Guide you can grab at scriptmarketingco.com/resources.

Before you launch that next ad, tune in and get clear on the plan that should come first.

What if growing your business wasn’t about working harder—but working less?

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies.

If you're tired of the grind, buried in busy work, or stuck trying to scale with more effort instead of better systems, this episode is your wake-up call.

We’ll cover:

• Why simplifying is smarter than scaling wide
• How to identify your 20% that drives 80% of your results
• Why delegating isn’t giving up—it’s leveling up
• How to stop selling like a vendor and start leading like a buyer

Whether you're building pergolas, designing luxury outdoor kitchens, or crafting high-end landscapes, this episode will help you stop playing small and start thinking 10X.

Book: https://10xeasierbook.com

Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior.

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will help you market more effectively, connect more personally, and sell more confidently.

Whether you’re selling luxury landscapes, outdoor kitchens, or high-end design services, this episode gives you the tools to reach buyers who expect more—and are willing to pay for it.