The Agents of Change Digital Marketing Podcast Podcast Por Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market arte de portada

The Agents of Change Digital Marketing Podcast

The Agents of Change Digital Marketing Podcast

De: Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
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 Discover how to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business! AOC comes to you weekly with expert interviews on SEO, social media, lead generation, AI, neuromarketing, and everything you need to grow your business online and off. Listed as a top podcast for owners, marketers, and entrepreneurs from sites such as Inc., Entrepreneur, and hundreds of other marketing and business websites, this is the podcast that will make a difference to your bottom line. Subscribe today!The Agents of Change Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Measurement Marketing Framework Secrets with Jeff Sauer

    Measurement Marketing Framework Secrets with Jeff Sauer
    Jun 25 2025
    If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    32 m
  • Why Playing the Villain in Marketing Actually Works with Brian Massey

    Why Playing the Villain in Marketing Actually Works with Brian Massey
    Jun 18 2025
    What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your customer's journey might be exactly what your marketing needs to cut through the noise, attract your ideal customers, and yes, even make the world a little bit better in the process. https://www.theagentsofchange.com/588 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    36 m
  • GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso

    GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso
    Jun 11 2025
    For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) and start using directional data to make better marketing decisions. Plus, she reveals something fascinating: AI tools like ChatGPT and Gemini are already sending traffic to your website, and most businesses have no idea it's happening. Dana will show you exactly how to track it. https://www.theagentsofchange.com/587 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    35 m
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