Episodios

  • Measurement Marketing Framework Secrets with Jeff Sauer

    Measurement Marketing Framework Secrets with Jeff Sauer
    Jun 25 2025
    If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    32 m
  • Why Playing the Villain in Marketing Actually Works with Brian Massey

    Why Playing the Villain in Marketing Actually Works with Brian Massey
    Jun 18 2025
    What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your customer's journey might be exactly what your marketing needs to cut through the noise, attract your ideal customers, and yes, even make the world a little bit better in the process. https://www.theagentsofchange.com/588 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    36 m
  • GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso

    GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso
    Jun 11 2025
    For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) and start using directional data to make better marketing decisions. Plus, she reveals something fascinating: AI tools like ChatGPT and Gemini are already sending traffic to your website, and most businesses have no idea it's happening. Dana will show you exactly how to track it. https://www.theagentsofchange.com/587 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    35 m
  • The LinkedIn Content Strategy That Actually Works with Joe McKay

    The LinkedIn Content Strategy That Actually Works with Joe McKay
    Jun 4 2025
    LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves beyond random posting to create genuine business results. Whether you're struggling to get noticed on LinkedIn or ready to turn your presence into consistent leads, Joe's framework will change how you think about LinkedIn content forever. https://www.theagentsofchange.com/586 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    30 m
  • Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright

    Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright
    May 28 2025
    You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this episode will give you the practical strategies to turn your funnel into a revenue machine. https://www.theagentsofchange.com/585 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    30 m
  • Boost Your LinkedIn Visibility with Kate Paine

    Boost Your LinkedIn Visibility with Kate Paine
    May 21 2025
    LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing tactical advice on making your profile stand out, creating content that resonates, and leveraging LinkedIn's latest features to boost your visibility. https://www.theagentsofchange.com/584 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    33 m
  • Grow Your Organic Traffic Through Pinterest with Nadalie Bardo

    Grow Your Organic Traffic Through Pinterest with Nadalie Bardo
    May 14 2025
    Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement today—even if you're starting from scratch or reviving a dormant account. https://www.theagentsofchange.com/583 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    34 m
  • Spinning Customer Stories into Marketing Gold with Joel Klettke

    Spinning Customer Stories into Marketing Gold with Joel Klettke
    May 7 2025
    Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need. https://www.theagentsofchange.com/582 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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    36 m