The Insighter's Club Podcast Podcast Por Stravito arte de portada

The Insighter's Club Podcast

The Insighter's Club Podcast

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 What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!Stravito Economía Exito Profesional Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

    Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis
    May 22 2025
    What if the voice of the customer mindset is holding you back?

    In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

    We also discuss:
    • Why great research doesn’t always equal impactful research
    • The importance of starting with the business problem
    • The value of storytelling and meaningful stakeholder relationships
    • How AI is reshaping insights work
    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox
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    50 m
  • Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast

    Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast
    May 8 2025
    The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.

    In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

    We also discuss:

    • How to scale human stories using video and verbatim.
    • Strategies for connecting insight teams and unifying research outputs.
    • What “intent-first thinking” looks like in practice.
    • The importance of embedding insights into decision-making at every level, including the C-suite.

    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    34 m
  • The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out

    The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out
    Apr 24 2025
    Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.

    In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI.

    We also discuss:
    • How brands boost their ROI by 24% using just two seconds of sound.
    • Why your audience hears your brand before they ever see it.
    • The $150,000 mistake brands make with social media audio.
    • How to make your audience feel something in under three seconds.

    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    44 m
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