Episodios

  • Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

    Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis
    May 22 2025
    What if the voice of the customer mindset is holding you back?

    In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

    We also discuss:
    • Why great research doesn’t always equal impactful research
    • The importance of starting with the business problem
    • The value of storytelling and meaningful stakeholder relationships
    • How AI is reshaping insights work
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    50 m
  • Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast

    Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast
    May 8 2025
    The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.

    In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

    We also discuss:

    • How to scale human stories using video and verbatim.
    • Strategies for connecting insight teams and unifying research outputs.
    • What “intent-first thinking” looks like in practice.
    • The importance of embedding insights into decision-making at every level, including the C-suite.

    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    34 m
  • The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out

    The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out
    Apr 24 2025
    Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.

    In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI.

    We also discuss:
    • How brands boost their ROI by 24% using just two seconds of sound.
    • Why your audience hears your brand before they ever see it.
    • The $150,000 mistake brands make with social media audio.
    • How to make your audience feel something in under three seconds.

    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    44 m
  • Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E

    Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E
    Apr 10 2025
    How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.

    In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry.

    We also discuss:
    • The importance of tailoring communication for different stakeholder types.
    • Why delivery is just the beginning of the insight lifecycle.
    • What a healthy, high-impact insights culture looks like + how to start building one.

    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    34 m
  • Q1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRung

    Q1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRung
    Mar 27 2025
    People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.

    In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.

    We also cover:
    • The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
    • Why shrinking attention spans demand new formats for insight delivery.
    • Practical strategies to make insights consumable, shareable, and impossible to ignore.
    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    41 m
  • How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

    How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs
    Mar 13 2025
    AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?

    In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

    We explore:
    • The biggest challenges in traditional research and how AI addresses them.
    • How AI can screen participants, detect fraud, and improve qualitative depth.
    • The shift from large, static reports to concise, high-impact insights.
    • How outlier perspectives can unlock unexpected breakthroughs.
    • The future of insight professionals in an AI-driven world.
    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    27 m
  • Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog

    Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog
    Feb 27 2025
    Insights are only as powerful as the action they inspire.

    In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

    We also discuss:
    • The evergreen challenge of silo syndrome.
    • How great storytelling makes data impossible to ignore.
    • Why research on its own isn’t enough.
    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    29 m
  • Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

    Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
    Feb 13 2025
    Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.

    In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.

    We also explore:
    • The risks of siloed insights and how to create a cohesive strategy.
    • Why category-first thinking unlocks growth for brands and retailers alike.
    • How diverse career experiences can help you become a stronger, more adaptive insights leader.
    Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
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    30 m
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