The week on The Creator Spotlight Podcast we're joined by Liz Kelly Nelson. Liz is the founder of Project C, a newsletter and pre-funding collective helping mission-driven journalism creators develop sustainable business models.

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Read the newsletter: https://www.creatorspotlight.com/profiles

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RSVP to the Creator Business Summit

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Follow Liz

• Project C
• LinkedIn

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Follow Francis

• LinkedIn
• Twitter/X

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Timestamps

00:00 Redefining influencer

04:46 Journalists want to be creators

10:17 What to expect if you become a creator

16:51 The role of community in creator journalism

21:20 Is the solo creator a myth?

27:00 Culture shock at the newsletter conference

31:52 Your responsibility as a creator

36:10 Maintaining ethical standards as a solo journalist

38:16 The creator journalist world 5 years from now

40:57 Revenue breakdown

43:10 Don't make these mistakes as a creator journalist

This week Francis and Natalia are joined by sewing creator Sydney Graham ( @HiSydGraham ). Sydney has gained over 100k subscribers on YouTube this year and has over 600k followers across platforms.

• Read the newsletter

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RSVP to the Creator Business Summit

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Follow Sydney

• YouTube
• TikTok
• Instagram

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Follow Francis

• LinkedIn
• Twitter/X

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Follow Natalia

• LinkedIn
• Twitter/X

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Timestamps

00:00 Introducing Sydney Graham

01:01 How to gain 100k subscribers in a year

10:46 Early days of the creator economy

15:05 The biggest creators in the sewing space

17:40 Balancing community and individuality

21:17 The best video platforms for creators right now

25:19 Why you shouldn't chase trends

31:48 Sewing content is growing - here's why

33:45 Revenue breakdown

36:51 Content creation and sewing similarities

41:12 How to build a friendly community online

45:53 Choosing the right brand partnerships

49:38 Defining your goals as a creator

This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ followers across platforms.

Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne

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RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-events/creator-business-summit

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Follow Tom

• LinkedIn
• Website
• Newsletter
• Instagram

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Links & References

• The Do Lecture

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Timestamps

00:00 Introducing Tom Fishburne, The Marketoonist

01:05 How to price your work online

08:49 Humor as a leadership skill

11:45 The world of content creation in the early 2000’s

15:05 It’s not the ink, it’s the think

21:05 The importance of mimicry in creative work

23:26 How to create a recognizable style

26:36 You must be an entrepreneur in the creator economy

30:41 Email, the most valuable platform

33:16 The best platform for audience engagement

38:32 Red flags for clients

43:17 Why you shouldn’t scale your business

44:37 How to nail speaking engagements

52:25 Structuring your day for optimal creativity

57:39 Focussing on sustainability, not growth