The Disrupter Podcast Podcast Por Charley Tichenor arte de portada

The Disrupter Podcast

The Disrupter Podcast

De: Charley Tichenor
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Lessons from a $1B+ Revenue DTC and eCom Expert.Charley Tichenor Economía Marketing Marketing y Ventas
Episodios
  • Building a $1 Million Brand in 12 Months with Facebook Ads
    May 22 2025

    In this episode, we break down how to focus on what actually drives profit rather than chasing multiple revenue streams aimlessly. The key to success? Zero in on your most profitable offers and let Facebook’s machine learning do the heavy lifting.

    💡 Big Takeaways:
    Find the right offer – Not just the highest AOV or LTV, but one that drives repeat purchases at a low CPA.
    Think long-term cash flow – It’s not about today’s profit but building a predictable revenue stream.
    Optimize your ad strategy – Use dynamic creatives, broad targeting, and gradual budget increases to scale efficiently.
    Facebook is your business partner – Align your goals with the platform to drive sustainable growth.
    Simplify your approach – Less complexity = more actionable data and better results.

    If you’re tired of ad strategies that don’t scale, this episode is for you. Tune in and start making your ads work for your business, not against it. 🚀

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    1 h y 8 m
  • The MOST SCALABLE Meta Ad EVER!?!?!?
    May 21 2025

    Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we explore the secrets behind creating the most scalable ad ever, focusing on strategies to maximize your ad's performance without wasting resources. Broadcasting from Manhattan, the discussion dives into effective advertising techniques, the benefits of running fewer but smarter ads, and understanding key metrics like CPA (cost per acquisition) and GPT (gross profit per transaction). Learn why flooding your campaigns with numerous ads can be counterproductive and discover the power of dynamic creatives using the 3-2-2 method. Plus, a step-by-step demo on generating compelling ad copy and visuals with ChatGPT tools to elevate your marketing efforts. Don't miss out on these actionable insights designed to help you scale your business with confidence!00:00 Introduction and Welcome00:35 Understanding Scalable Ads02:54 The Pitfalls of Launching Multiple Ads05:35 The Importance of Ad Consistency13:30 The Concept of Dynamic Creatives22:03 The Power of Simplified Ad Strategies32:11 Understanding Ad Saturation and Market Reach33:01 The Importance of Measuring Ad Performance33:31 Managing Ad Spend and Marketing Funnel Stability34:37 Optimizing Ad Performance with Scientific Methods35:55 Evaluating Ad Success and Business Impact37:19 Challenges with Vanity Metrics and ROAS37:59 Building the Most Scalable Ad41:32 Effective Ad Campaign Strategies44:12 The Role of Copy in Ad Success49:46 Using AI Tools for Ad Creation59:01 Final Thoughts and Recommendations

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    1 h y 1 m
  • The BEST Meta Ads Scaling Course (That Actually Works in 2025)
    May 15 2025

    Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and the importance of holistic business growth strategies.00:00 Introduction and Welcome00:28 Scaling Meta Ads: The Basics02:00 Economic Considerations and Pricing Strategies03:38 Understanding Key Metrics: CPA and ROAS06:12 The Importance of Second Purchase Rate09:11 Analyzing Customer Data for Better Ad Performance11:36 Simplifying Ad Strategies for Consistency16:21 The CPA and GPT Grid30:03 Actionable Steps for Ad Account Optimization30:44 Understanding Ad Spend and Complexity31:28 Optimizing Ad Performance with GPT and CPA33:52 Simplifying Ad Accounts for Better Results35:34 Incremental Changes for Profitability40:09 Strategic Budget Allocation42:15 Scaling Efficiency and Business Growth52:31 The Meta MBA Program01:00:48 Final Thoughts and Upcoming ContentJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube

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    1 h y 2 m
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