In this episode, we break down how to focus on what actually drives profit rather than chasing multiple revenue streams aimlessly. The key to success? Zero in on your most profitable offers and let Facebook’s machine learning do the heavy lifting.

💡 Big Takeaways:
✅ Find the right offer – Not just the highest AOV or LTV, but one that drives repeat purchases at a low CPA.
✅ Think long-term cash flow – It’s not about today’s profit but building a predictable revenue stream.
✅ Optimize your ad strategy – Use dynamic creatives, broad targeting, and gradual budget increases to scale efficiently.
✅ Facebook is your business partner – Align your goals with the platform to drive sustainable growth.
✅ Simplify your approach – Less complexity = more actionable data and better results.

If you’re tired of ad strategies that don’t scale, this episode is for you. Tune in and start making your ads work for your business, not against it. 🚀

Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we explore the secrets behind creating the most scalable ad ever, focusing on strategies to maximize your ad's performance without wasting resources. Broadcasting from Manhattan, the discussion dives into effective advertising techniques, the benefits of running fewer but smarter ads, and understanding key metrics like CPA (cost per acquisition) and GPT (gross profit per transaction). Learn why flooding your campaigns with numerous ads can be counterproductive and discover the power of dynamic creatives using the 3-2-2 method. Plus, a step-by-step demo on generating compelling ad copy and visuals with ChatGPT tools to elevate your marketing efforts. Don't miss out on these actionable insights designed to help you scale your business with confidence!00:00 Introduction and Welcome00:35 Understanding Scalable Ads02:54 The Pitfalls of Launching Multiple Ads05:35 The Importance of Ad Consistency13:30 The Concept of Dynamic Creatives22:03 The Power of Simplified Ad Strategies32:11 Understanding Ad Saturation and Market Reach33:01 The Importance of Measuring Ad Performance33:31 Managing Ad Spend and Marketing Funnel Stability34:37 Optimizing Ad Performance with Scientific Methods35:55 Evaluating Ad Success and Business Impact37:19 Challenges with Vanity Metrics and ROAS37:59 Building the Most Scalable Ad41:32 Effective Ad Campaign Strategies44:12 The Role of Copy in Ad Success49:46 Using AI Tools for Ad Creation59:01 Final Thoughts and Recommendations

Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and the importance of holistic business growth strategies.00:00 Introduction and Welcome00:28 Scaling Meta Ads: The Basics02:00 Economic Considerations and Pricing Strategies03:38 Understanding Key Metrics: CPA and ROAS06:12 The Importance of Second Purchase Rate09:11 Analyzing Customer Data for Better Ad Performance11:36 Simplifying Ad Strategies for Consistency16:21 The CPA and GPT Grid30:03 Actionable Steps for Ad Account Optimization30:44 Understanding Ad Spend and Complexity31:28 Optimizing Ad Performance with GPT and CPA33:52 Simplifying Ad Accounts for Better Results35:34 Incremental Changes for Profitability40:09 Strategic Budget Allocation42:15 Scaling Efficiency and Business Growth52:31 The Meta MBA Program01:00:48 Final Thoughts and Upcoming ContentJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and the importance of holistic business growth strategies.00:00 Introduction and Welcome00:28 Scaling Meta Ads: The Basics02:00 Economic Considerations and Pricing Strategies03:38 Understanding Key Metrics: CPA and ROAS06:12 The Importance of Second Purchase Rate09:11 Analyzing Customer Data for Better Ad Performance11:36 Simplifying Ad Strategies for Consistency16:21 The CPA and GPT Grid30:03 Actionable Steps for Ad Account Optimization30:44 Understanding Ad Spend and Complexity31:28 Optimizing Ad Performance with GPT and CPA33:52 Simplifying Ad Accounts for Better Results35:34 Incremental Changes for Profitability40:09 Strategic Budget Allocation42:15 Scaling Efficiency and Business Growth52:31 The Meta MBA Program01:00:48 Final Thoughts and Upcoming ContentJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”This was one of the most inspiring interviews I’ve ever had.Charley brings 100%, 100% of the time.He hates ROAS & MER.He believes in simplicity over complexity.He trusts the math, not his emotions.And has a heart of gold.It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.

Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this video, you'll learn how to build comprehensive marketing funnels using AI tools from scratch. The host takes you through each step, starting with the creation of high-converting copy, followed by crafting ad creatives, and finishing off with a detailed email sequence. Witness how these AI-driven strategies have been successfully implemented for Disruptor Academy, leading to measurable results. Whether you're an e-commerce entrepreneur, digital marketer, or run an ad agency, this tutorial will equip you with the knowledge to drive your business growth using AI.00:00 Introduction and Overview00:22 Building Funnels with AI02:08 Tools and Resources03:12 Live Funnel Building Demonstration04:19 Creating Effective Ad Copy06:23 Using GPT for Ad Copy10:05 Target Audience and Strategy13:33 Ad Concepts and Examples17:32 Advanced Copywriting Techniques27:30 Crafting Headlines in the Schwartz Style27:55 Leveraging Emotional Stakes in Ad Copy28:46 Selecting the Best Headlines29:56 Creating Emotionally Charged Ad Copy31:00 Channeling Leo Burnett for Effective Headlines35:10 Building a Cohesive Ad Campaign35:28 Generating Instagram Ad Images46:12 Creating a Three-Day Email Sequence55:26 Final Thoughts and EncouragementJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube

Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.
Chapters:0:00 The Real-World Needs of Clients in Facebook Ads: Insights from Ben Heath1:05 Maximizing Your Facebook Ads: A Deep Dive into Retargeting3:19 From Awareness to Purchase: The Role of Retargeting in Your Sales Funnel5:36 Is Your Retargeting Audience Converting? Here's What You Need to Know6:13 Revolutionize Your Retargeting: How to Create Memorable Customer Experiences10:18 Facebook Ads: Letting the Algorithm Do the Work vs. Taking Control14:35 The Future of Retargeting: A Depreciating Asset?20:38 The Retargeting Revolution: When It Works Best and Why You Need It22:55 From Clicks to Conversions: A Complete Guide to Measuring Ad Performance29:04 The Secret to Accurate Sales Attribution Revealed30:10 Demystifying the customer journey: Insights and best practices33:17 How to Create the Perfect Facebook Ad Account for Your Business39:29 Unlocking the Power of Facebook Targeting for Your Business44:48 ‪@BenHeath‬ Go Like and Subscribe