E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.

I, first, demystify what Schema markup actually is.

Then, I explain the lie SEO agencies and consultants use, giving examples.

Next I share when you need to worry about Schema markup.

Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant.

Don’t let agencies and consultants take money from you with this lie!

⭐️ Google’s General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies

⭐️ Schema Markup Validator: https://validator.schema.org/

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.

Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort.

I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look.

⭐️ Sources

2025 State of SEO:
- https://detailed.com/state-of-seo/

Sandra’s 2 tweets:
- https://x.com/TakoTreba/status/1910272327385743803
- https://x.com/TakoTreba/status/1910298233257029849

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR:
- https://www.youtube.com/watch?v=MNHCwj5O4HI

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E689: People are searching Google now more than ever.

A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.”

But are they searching more because they like it or out of frustration?

Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how.

Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down.

⭐️ Google’s AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html

⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943

⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 AI Mode Reporting in Google Search Console
02:32 Survey Insights: Search Behavior Over the Years
09:20 SEO Strategies: How to Exploit Search Behavior
16:13 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing