E692: Unconventional advice for how to become nasty at SEO.

This isn’t just about being able to rank with SEO - it’s about how to sell and make money.

I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels?

Then I explain the overall philosophy on what you should be doing… and what you shouldn’t.

Finally, I tell you what to do and where to start.

This is how to become an SEO pro - from scratch - in 2025.

▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA

▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:49 Why Become an SEO Pro in 2025?
02:26 Challenges and Advantages of SEO
07:06 The Pitfalls of Blogging for SEO
10:45 Selling Your Own Product
14:19 Practical Steps to Start
20:40 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.

I, first, demystify what Schema markup actually is.

Then, I explain the lie SEO agencies and consultants use, giving examples.

Next I share when you need to worry about Schema markup.

Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant.

Don’t let agencies and consultants take money from you with this lie!

⭐️ Google’s General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies

⭐️ Schema Markup Validator: https://validator.schema.org/

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.

Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort.

I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look.

⭐️ Sources

2025 State of SEO:
- https://detailed.com/state-of-seo/

Sandra’s 2 tweets:
- https://x.com/TakoTreba/status/1910272327385743803
- https://x.com/TakoTreba/status/1910298233257029849

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR:
- https://www.youtube.com/watch?v=MNHCwj5O4HI

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E689: People are searching Google now more than ever.

A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.”

But are they searching more because they like it or out of frustration?

Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how.

Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down.

⭐️ Google’s AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html

⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943

⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 AI Mode Reporting in Google Search Console
02:32 Survey Insights: Search Behavior Over the Years
09:20 SEO Strategies: How to Exploit Search Behavior
16:13 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO?

I break down the full answer.

Here’s what I cover:
- Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful
- The situations where it can cause problems, and how to prevent them
- How I use a similar approach on my own blog, https://edwardsturm.com/articles/
- A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console
- The smart way to organize your blog so Google understands it - and so visitors can find the right content

I also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins.

Mentioned tools and tips:
- Google Search Console
- Screaming Frog (free for up to 500 URLs)
- Keyword discovery using ChatGPT
- URL structure and internal linking best practices

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Question Overview
00:49 Personal Experience with Blogging
01:52 Optimizing Blog Posts for SEO
03:54 Potential SEO Problems and Solutions
07:15 Effective Content Structuring
10:31 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype?

I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more.

Plus, we break down:
- What Google’s new AI Mode means for search traffic and visibility
- Whether LLM SEO is truly replacing traditional search
- How to structure your content to appear in AI-generated answers
- Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think
- Why many SEO strategies are missing the mark when it comes to conversions
- How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search
- How to target transactional keywords rather than informational keywords

⭐️ The Reddit thread: https://www.reddit.com/r/SEO/comments/1kr1le1/is_aigenerated_traffic_replacing_classic_seo/

⭐️ Yesterday’s podcast with the Head of SEO at Omnicom: https://youtu.be/896B-9BfI6s

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI and SEO
00:55 Top Comments from the SEO Subreddit
06:16 Google's AI Mode Announcement
07:14 Personal Insights on Optimizing for AI
11:45 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.

While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.

Head of SEO at the biggest marketing agency = King of SEO in my book.

Yas shares:
- How to land and manage seven-figure SEO contracts
- What it was like being Head of SEO at the largest publicly traded marketing agency
- SEO strategy for high-ticket contracts and enterprise clients
- The role of storytelling and presentation design in winning large deals
- Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization
- Diagnosing and solving technical SEO issues for large, complex websites
- How to communicate SEO clearly to non-technical stakeholders
- How somebody starting in SEO can work their way up to Head of SEO
-Lessons from the jewelry industry on effective landing pages and emotion-driven marketing
- The future of SEO in a world shaped by AI, content saturation, and evolving user behavior
- Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals

Thanks again to Yas for coming on!

⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/
⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Background
00:53 Wedding Planning and Viral Proposal
02:38 SEO for High Ticket Contracts
03:34 Challenges in High-Ticket SEO
05:24 Case Study: $500,000 SEO Project
06:16 Navigating SEO for High-Ticket Items
08:12 Biggest SEO Contract Closed
09:06 SEO in Highly Regulated Industries
11:25 Importance of Internal Buy-In
13:47 SEO Presentation Tips
16:16 SEO's Role in Marketing Funnels
17:25 Navigating Large Organizations
20:50 SEO's Resilience and Evolution
26:02 Global SEO and Market Differences
29:29 Advice for Aspiring SEOs
32:02 Effective SEO Communication
35:00 Niche SEO Content and Growth
36:01 The Importance of Communication
36:28 SEO Challenges and Solutions
37:08 Skills for SEO Success
38:14 Advice for Freelancers and Small Agencies
39:00 Job Hunting Tips for SEO Professionals
40:14 Optimizing Workflow
41:19 Interview Tips for SEO Roles
44:22 Understanding Page Speed
44:53 SEO Tools and Techniques
50:39 The Role of a CMS in SEO
53:01 Opportunities for Small Companies in SEO
54:45 Personal Insights and Experiences
55:38 The Jewelry Buying Experience
01:03:53 Marketing Channels and YouTube
01:07:11 Final SEO Advice
01:08:16 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing

E685: Interest in search engine optimization is shockingly at a literal all-time high.

Since December 2024, interest has spiked up.

I share why I believe this is, what to look out for, and what to do now.

Topics covered:
- Why SEO interest spiked in December 2024
- The role of AI in enabling SEO and product launches
- What Google’s AI Overviews and “AI Mode” mean for search
- How to structure bottom-of-funnel hub pages
- The growing influence of transactional keywords
- Why backlinks matter less than they used to
- How to build topical authority fast
- Google I/O 2025 preview & what to watch for

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 SEO Interest Hits All-Time High
01:35 Factors Driving SEO Popularity
02:34 Upcoming Google AI Announcements
04:31 Optimizing for Transactional Keywords
06:03 Building Topical Authority
07:58 Final Thoughts and Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing