You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM

In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing.

Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email.

Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine.

🔗 Learn more: loudrumor.com

What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know!

In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics.

You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path.

Chapters:
(00:00) Introduction
(01:26) Social Media Hacks That Attract New Members
(08:14) High-Ticket Sales: Sell More Without Feeling Sleazy
(19:36) Building a Community That Keeps Members Coming Back
(23:10) How AI Can Help Your Gym Get More Clients
(27:33) Turning Social Media Followers into Paying Members
(34:24) Staying on Trend: Real-Time Social Media Strategies
(40:25) Content Creation Tips for Busy Gym Owners
(45:28) The Best Editing Tools for Quick, Professional Videos
(54:31) Final Thoughts: Key Takeaways to Grow Your Gym

🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Felicia:
Website: www.feliciaromero.com
Instagram: www.instagram.com/feliciaromero
Hi Felicia Podcast: https://podcasts.apple.com/us/podcast/hi-felicia-podcast/id1452882382

More From Loud Rumor
Website: www.loudrumor.com
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

How This Studio Owner 3X’d Revenue and Built a Team That Scales
Hosted by Mike Arce, CEO of Loud Rumor

In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way.

They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts.

You’ll learn:

– What Caitlin changed in her sales process to go from “no system” to 80–90% conversion
– How her team uses monthly optimization meetings to evolve with consumer behavior
– Why having a lead gen specialist (and no referral system) still works when the product is dialed in
– How focusing on leadership development—not just strategy—was the biggest unlock

Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

Description:

How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture
Hosted by Mike Arce, CEO of Loud Rumor

Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear.

Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up.

You’ll learn:

– Why great teams don’t just manage down… they lead in all directions
– How to strengthen your studio’s culture without changing your title
– What most employees misunderstand about their leaders—and how to build real trust
– The mindset shift that turns frustration into influence

If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how.

Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

🎧 How to Maximize the ROI from Your Coaching or Mastermind Program

Hosted by Mike Arce, CEO of Loud Rumor

If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs.

You'll learn:

• Why the best in the world always have multiple coaches

• How surrounding yourself with winners shapes your habits and mindset

• What “maximum value” really looks like (it’s not about attending every call or watching every video)

• A game-changing mindset shift that separates good results from exponential growth

Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big.

👉 Visit LoudRumor.com to learn more about working with the team behind over 4,000 top fitness studios worldwide.

Follow Us!

Instagram: https://www.instagram.com/loudrumor/

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth.

Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space.

If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role.

Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you.

You’ll learn:
✅ The must-have traits of highly successful gym employees
✅ The importance of culture fit and aligning with your gym’s values
✅ How to take ownership, embrace learning, and stand out as a leader
✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role

Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor