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In the closing bonus episode, Casper and I dive deeper into what separates good communication from great. We explore cultural nuance, consistency in tone, creative content delivery, and the irreplaceable value of trained communicators. Using real-life metaphors and practical examples, the duo push for a shift in mindset: from vanity metrics to real engagement, from generic posts to emotionally resonant messaging. It’s a compelling call to prioritize storytelling and impact over automation and shortcuts.

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In the final Communication Shorts episode, Casper and I take stock of everything covered in the 12-episode series. Through a lively, reflective conversation, we revisit the four communication pillars: strategy, media engagement, newsletters, and social media. The episode explores why communication should not be treated as an afterthought or junior task but as a core, strategic function in EU projects. They underline the importance of storytelling, consistent messaging, and internal buy-in—while challenging listeners to consider the real value of professional communication expertise.

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In this episode I have invited back Ilaria Rudisi, a senior EU funding consultant, to explore how researchers can successfully prepare proposals for the Marie Skłodowska-Curie Actions (MSCA). Ilaria takes us through the entire proposal development process — from evaluating the feasibility of the research idea to building a competitive, impact-driven narrative. She further shares practical insights from her extensive consulting work, emphasizing the importance of early planning, clear articulation of impact, and understanding the expectations of the evaluators.

Listeners will gain an in-depth understanding of the structure and requirements of MSCA proposals, including how to write the B1 and B2 sections, define work packages, plan budgets, and address ethics and risk. The conversation also touches on the psychological and strategic dynamics between researchers and consultants, and why MSCA is not a good fit for everyone. This episode is a hands-on guide to building competitive proposals and a reality check for researchers who might be overconfident about the strength of their ideas.

Time codes:

00:01:42 Introduction

00:05:24 Fly in on MSCA

00:11:42 Preparation

00:32:24 Shaping of proposal concept with researcher

00:42:19 Pen to paper

01:19:15 Submission

01:29:10 The toughest challenge