The Humane Marketing Show. A podcast for a generation of marketers who care. Podcast Por Sarah Santacroce Entrepreneur Humane Marketer arte de portada

The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

De: Sarah Santacroce Entrepreneur Humane Marketer
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 A Marketing show where we discuss how to market your business with integrity by disrupting the current Marketing Paradigm and bringing the Human(e) Connection back to marketing. We also discuss entrepreneurship, personal & business growth, online selling & making a difference. Read the Humane Business Manifesto at https://humane.marketing/the-humane-business-manifesto/ Past guests include Chris Brogan, Mark Schaefer, Dorie Clark, Tara McMullin and many more. Economía Marketing Marketing y Ventas
Episodios
  • How to Market From Your Centers in Human Design

    How to Market From Your Centers in Human Design
    May 23 2025
    In this episode of The Humane Marketing Show, I’m joined by Jen Freeman to explore how your Human Design centers — both defined and open — reveal your natural marketing superpowers. We unpack what these centers are, how they shape the energy you radiate or absorb, and why knowing them helps you release the pressure to market like someone you’re not. Jen clears up common myths and shows how understanding your centers can gently guide you to choose marketing strategies and business models that feel authentic and easeful. If you’re a heart-centered entrepreneur or Changemaker ready to market from who you truly are, not from hustle or hype, this conversation will inspire and ground you. Previous Episode with Jen here. Here’s what we discussed in this episode: What centers are in Human Design and their origins.Defined centers as areas of consistent, radiating energy.Open centers as areas where we receive and are influenced by others’ energy.The importance of knowing your defined and open centers for self-understanding.Common misconceptions and the value of open centers for gaining wisdom.How understanding your centers can guide decisions and reduce pressure to be someone you’re not.How your open centers can reveal what you are naturally drawn to offer or “sell” in your business or marketing.Using your Human Design to choose marketing strategies and business models that fit your authentic self. Watch this episode on YouTube Join our Workshop on June 4th -- Transcript 1 00:00:01.190 --> 00:00:07.499 Sarah Santacroce: Jen Freeman, welcome back to the humane marketing podcast it's good to hang out with you as always. 2 00:00:07.500 --> 00:00:09.810 jen freeman: Oh, it's great to be here. Thanks for having me, Sarah. 3 00:00:09.810 --> 00:00:28.310 Sarah Santacroce: Thank you. You've been on the show before. And we talked about human design. And if people want to go back to that episode, it's episode 194. So humane dot marketing forward. Slash. 194. 4 00:00:28.460 --> 00:00:56.510 Sarah Santacroce: This way, we take it a bit farther and further and deeper into, you know not so much about the different types, but more about the centers specifically defined and undefined centers. So again, if this is all kind of like complete, weird language to you. It's probably best that you 1st listen to episode 1, 94, so that you understand a little bit of the basics of human design. 5 00:00:56.710 --> 00:01:08.530 Sarah Santacroce: So, Jen, why don't you explain? For people who are relatively new to human design what the centers are like that we're going to be talking about today. 6 00:01:08.830 --> 00:01:19.320 jen freeman: So the centers in human design. They're a synthesis of many different systems. So they are. They do reflect the Chakras. They do reflect the Kabbalah tree of life. 7 00:01:19.460 --> 00:01:48.089 jen freeman: They go all the way down to genetic code and organs. So so when you look at a human design chart, it's a 2D representation of a 3D. Lived experience. And so the the centers themselves probably the simplest way to say it. They're they're portals for one, because where they're when they're open. It's where you're receiving information from the world, and then where they're fixed. It's where you're putting it out. I like to think of it as a radio station. So 101 Sarah 8 00:01:48.420 --> 00:02:01.600 jen freeman: going out, and that, you know, never ending, would be where your centers are fixed, where your energy is consistent, and you're radiating that energy into your environment where they're open is where you're receiving other people's. You're receiving my 1, 0 1 gin, you know. 9 00:02:02.170 --> 00:02:05.749 jen freeman: into yours. So so being with that constant interplay 10 00:02:05.980 --> 00:02:19.960 jen freeman: that's always happening. But this is why it's so important to know your centers, which one are defined because that's consistent. That's you. That's your radio station and which ones are open that are receiving because you're being conditioned there, which we'll talk more about. I'm sure. 11 00:02:19.960 --> 00:02:38.109 Sarah Santacroce: I'm just gonna hold up for people who are watching on Youtube. I'm holding up this. Yeah, this, this chart, that kind of shows the the centers. So you mentioned the Chakras? So yes, there's the Chakras, but there's a few more right. What? What's in addition to the Chakra. 12 00:02:38.110 --> 00:02:53.609 jen freeman: Because that's part of like the Kabbalah tree of life. For example, if people are familiar with what that looks like, so it's a similar recognition that there are these portals of energy that are coming through us and to us. 13 00:02:53.760 --> 00:02:59.280 jen freeman: Right? So. And that's where the G center is unique. And that's that heart you just showed them. 14 00:02:59.280 --> 00:03:00.280 Sarah Santacroce: In the center. 15 00:03:00.598 --> 00:03:06.640 jen freeman: That that is what's called the ...
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    31 m
  • Conversations for Change Fundraiser

    Conversations for Change Fundraiser
    May 16 2025
    In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path. You’ll hear about the fundraiser supporting the launch of her new book Business Like We’re Human and how you can join these transformative conversations that blend reflection, connection, and action. If you’re ready to do business in a way that feels aligned, spacious, and true to who you are, this invitation is for you. Each workshop explores one part of the book’s journey: Wake Up: Let’s shine a light on outdated systems and inherited beliefs around work and worth.Reimagine: We’ll dream boldly about what a truly humane business might look like.Recalibrate: We’ll ground those dreams into practical shifts—in mindset, systems, and relationships.Integrate: Finally, we’ll reflect on how to sustain those shifts with grace and spaciousness. Support the launch here -- Speaker 0: hello, friends. today, i'm coming with a bit of a special episode, a bit of a self serving episode. i hope throughout the months and years, i, always give enough value so that you feel like, yeah, you love listening to this show and, learn a lot from our conversations with, my guests. but today, i'm coming here and sharing about two offerings that are part of my life's work to guide us towards a more humane way to do marketing and business. you've probably heard me talk about this third book. i've been hinting at it for a long time now that i've been quietly working on. it's called business like we're human. and, yeah. this book, it's close to my heart. it's about business. yes. but really, it's about us. it's about remembering our own humanity in the hustle and about finding inner peace so that we can create outer change. in my first two books, marketing like we're human and selling like we're human, i wrote about being gentle and more humane towards our clients. and this third one, it turns the mirror gently towards ourselves. we're really in a moment of reckoning. so many of us are questioning the rules we were taught about business. maybe you too are tired of the constant striving, the 6 figure hype, the pressure to scale at all costs. i know that i am. and that's why this book follows a different rhythm, a rhythm that aligns more with nature than with spreadsheets. and the framework i've used in this book is inspired by the peace symbol, and the journey unfolds in four stages. the first one is called wake up. the second one is reimagine. the third one is recalibrate. and the final one is integrate. and i truly believe this book needs to be experienced, not just read. i have received a a few books in recent times, business books, where i just noticed how i don't have the mental energy to sit there and read the whole book by myself. and i also feel like what we're doing in the humane marketing community is so valuable to sit together and find solutions that work for each of us and not just, you know, feel like we have to apply exactly what we're being taught. so this is why i'm launching this book through a series of facilitated gatherings that i'm calling conversations for change. so they are not lectures. yes. i'm going to bring some ideas from the book. but then the idea is really to go into breakout rooms and and talk about these things, talk about the unlearning maybe that we have to do from the toxic business advice, and then reimagine together what this new way of doing business that fits into our lives rather than having to fit our lives around our business could look like. so they are conversations, meaningful conversations, hopefully, gentle spaces for reflection, insight, and connection. and i have run these workshops before as a beta inside the humane marketing circle, and, yeah, the experience was incredibly moving. i'm gonna read you two testimonials. monica said, the workshops with sarah made me feel that i can offer myself permission to step outside the box and run a business from a space of wild creativity and roaring courage. i feel that anything is possible. and stephanie shared, these workshops helped me see that a truly successful business is one that is not only empathic to clients, but also creates space for me to be human, take care of myself, and connect with the world around me. i've never felt more certain that these conversations matter. so here's the invitation from one human to another. please join us for the conversations for change. they're running from june 10 to july 1. and this fundraiser that i'm running right now that gives you access to these conversations for change as well as the ebook, business like we're human, and the audiobook version that i already recorded of business like we're human, is running right now. so from may 9 to june 9, you can help us together raise the funds in a crowdfunding activity. and if you go to ...
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    11 m
  • Radically Rethink Business

    Radically Rethink Business
    May 9 2025
    In this episode of Humane Marketing podcast, I’m joined by Polly Hearsey for a deep and refreshing conversation about radically reinventing business. Together, we explore how heart-centered entrepreneurs can move beyond fear-based tactics, align with natural rhythms, simplify offerings, and build businesses rooted in service, integrity, and community. If you’re ready to treat your business as a living, evolving ecosystem—and break free from outdated rules—you’ll find inspiration and real-world guidance here. This is business reimagined for a more humane world. Here’s what we discussed in this episode: Buyers are more skeptical and seek authenticity over hype.Clients sense the true intent behind messaging; fear- or scarcity-based offers don’t resonate.Aligning business with natural and seasonal rhythms creates a more sustainable presence.Flexibility is key-evolve offerings in real time based on current needs.Simplifying offerings-less but deeper-better meets people’s needs.Treat business as a living, evolving ecosystem rather than a machine to optimize.Root work in service and integrity instead of focusing solely on profit.Shift away from endless growth; redefine success through depth and impact.Build business around community, connection, and co-creation rather than competition.Practice courageous listening to ourselves, clients, and the world-and act on what we hear.And most importantly, break all the rules and question all the assumptions you have around business. Watch this episode on YouTube -- 1 00:00:01.610 --> 00:00:04.559 Sarah Santacroce: Hi, Polly, it's good to speak to you again. 2 00:00:04.560 --> 00:00:12.699 Polly Hearsey: Thanks. You know, I always enjoy coming to talk to you because it's just it's fun to suggest. Go where we go. It's it's all. 3 00:00:12.700 --> 00:00:13.170 Sarah Santacroce: Yeah. 4 00:00:13.170 --> 00:00:13.820 Polly Hearsey: Light. 5 00:00:14.100 --> 00:00:14.600 Polly Hearsey: Thank you. 6 00:00:14.600 --> 00:00:23.210 Sarah Santacroce: Yeah, it's kind of like one of the things that I feel like. That's my zone of genius. And I know it's yours to. 7 00:00:23.330 --> 00:00:46.690 Sarah Santacroce: you know, reimagine, rethink differently. And so really, that's what I want to do today. And I was just telling you, I think we can do half of the episode or the beginning of the episode about today, right now and then look into the future. So so yeah, let's let's start there. You know, it's quite the time we live in. And there's 8 00:00:46.810 --> 00:00:54.670 Sarah Santacroce: there's probably I can sense the fear in entrepreneurship. And yeah, I'm just 9 00:00:55.170 --> 00:01:00.949 Sarah Santacroce: maybe start us off before we go into taking action, start us off with 10 00:01:01.150 --> 00:01:06.680 Sarah Santacroce: explaining what you sense energetically. What is going on. 11 00:01:08.320 --> 00:01:14.060 Polly Hearsey: I think that there's been a big shift in the buyer market 12 00:01:14.500 --> 00:01:22.949 Polly Hearsey: in terms of what they want and what they're expecting, and the way in which they've been burnt in the past. 13 00:01:24.600 --> 00:01:30.500 Polly Hearsey: And there's definitely an ability to read through the hype 14 00:01:30.730 --> 00:01:36.349 Polly Hearsey: right? And the promises. So there's a lot of skepticism, I would say, building. 15 00:01:37.123 --> 00:01:47.610 Polly Hearsey: So. And you see that when people put ads out say on Facebook or something, and you read the comments and the threads, it'll just be. Get the just people be tearing into them because it's not. 16 00:01:47.790 --> 00:01:48.180 Sarah Santacroce: It. 17 00:01:48.180 --> 00:01:48.870 Polly Hearsey: So I'm asking. 18 00:01:48.870 --> 00:01:50.240 Sarah Santacroce: Feel so fake. It's fake. 19 00:01:50.240 --> 00:02:00.419 Polly Hearsey: Feels fake and and the promises feel overhyped. You know, state, and particularly in the space that we're in. 20 00:02:00.690 --> 00:02:05.689 Polly Hearsey: We've got a lot of economic turmoil, and we've got a but 21 00:02:06.060 --> 00:02:11.710 Polly Hearsey: but even before the sort of like the very recent economic turmoil, what we had was 22 00:02:12.470 --> 00:02:18.240 Polly Hearsey: a lot of well established businesses, we're sliding. 23 00:02:18.810 --> 00:02:19.250 Sarah Santacroce: Hmm. 24 00:02:19.250 --> 00:02:23.800 Polly Hearsey: And they were keeping it under wraps. And I also noticed a lot of people who'd. 25 00:02:24.410 --> 00:02:34.189 Polly Hearsey: Yeah, maybe 6 years ago had been very present, and then they'd slid off my radar. And then all of a sudden, they've started advertising. That tells me that their business is slipping. 26 00:02:34.420 --> 00:02:35.010 Sarah Santacroce: Right. 27 00:02:35.010 --> 00:02:44.320 Polly Hearsey: And that's because the way in which they were approaching it through this sort of psychological, persuasion-based approach. 28 00:02:45.580 --> 00:02:52.540 ...
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    53 m
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