Episodios

  • How to Market From Your Centers in Human Design

    How to Market From Your Centers in Human Design
    May 23 2025
    In this episode of The Humane Marketing Show, I’m joined by Jen Freeman to explore how your Human Design centers — both defined and open — reveal your natural marketing superpowers. We unpack what these centers are, how they shape the energy you radiate or absorb, and why knowing them helps you release the pressure to market like someone you’re not. Jen clears up common myths and shows how understanding your centers can gently guide you to choose marketing strategies and business models that feel authentic and easeful. If you’re a heart-centered entrepreneur or Changemaker ready to market from who you truly are, not from hustle or hype, this conversation will inspire and ground you. Previous Episode with Jen here. Here’s what we discussed in this episode: What centers are in Human Design and their origins.Defined centers as areas of consistent, radiating energy.Open centers as areas where we receive and are influenced by others’ energy.The importance of knowing your defined and open centers for self-understanding.Common misconceptions and the value of open centers for gaining wisdom.How understanding your centers can guide decisions and reduce pressure to be someone you’re not.How your open centers can reveal what you are naturally drawn to offer or “sell” in your business or marketing.Using your Human Design to choose marketing strategies and business models that fit your authentic self. Watch this episode on YouTube Join our Workshop on June 4th -- Transcript 1 00:00:01.190 --> 00:00:07.499 Sarah Santacroce: Jen Freeman, welcome back to the humane marketing podcast it's good to hang out with you as always. 2 00:00:07.500 --> 00:00:09.810 jen freeman: Oh, it's great to be here. Thanks for having me, Sarah. 3 00:00:09.810 --> 00:00:28.310 Sarah Santacroce: Thank you. You've been on the show before. And we talked about human design. And if people want to go back to that episode, it's episode 194. So humane dot marketing forward. Slash. 194. 4 00:00:28.460 --> 00:00:56.510 Sarah Santacroce: This way, we take it a bit farther and further and deeper into, you know not so much about the different types, but more about the centers specifically defined and undefined centers. So again, if this is all kind of like complete, weird language to you. It's probably best that you 1st listen to episode 1, 94, so that you understand a little bit of the basics of human design. 5 00:00:56.710 --> 00:01:08.530 Sarah Santacroce: So, Jen, why don't you explain? For people who are relatively new to human design what the centers are like that we're going to be talking about today. 6 00:01:08.830 --> 00:01:19.320 jen freeman: So the centers in human design. They're a synthesis of many different systems. So they are. They do reflect the Chakras. They do reflect the Kabbalah tree of life. 7 00:01:19.460 --> 00:01:48.089 jen freeman: They go all the way down to genetic code and organs. So so when you look at a human design chart, it's a 2D representation of a 3D. Lived experience. And so the the centers themselves probably the simplest way to say it. They're they're portals for one, because where they're when they're open. It's where you're receiving information from the world, and then where they're fixed. It's where you're putting it out. I like to think of it as a radio station. So 101 Sarah 8 00:01:48.420 --> 00:02:01.600 jen freeman: going out, and that, you know, never ending, would be where your centers are fixed, where your energy is consistent, and you're radiating that energy into your environment where they're open is where you're receiving other people's. You're receiving my 1, 0 1 gin, you know. 9 00:02:02.170 --> 00:02:05.749 jen freeman: into yours. So so being with that constant interplay 10 00:02:05.980 --> 00:02:19.960 jen freeman: that's always happening. But this is why it's so important to know your centers, which one are defined because that's consistent. That's you. That's your radio station and which ones are open that are receiving because you're being conditioned there, which we'll talk more about. I'm sure. 11 00:02:19.960 --> 00:02:38.109 Sarah Santacroce: I'm just gonna hold up for people who are watching on Youtube. I'm holding up this. Yeah, this, this chart, that kind of shows the the centers. So you mentioned the Chakras? So yes, there's the Chakras, but there's a few more right. What? What's in addition to the Chakra. 12 00:02:38.110 --> 00:02:53.609 jen freeman: Because that's part of like the Kabbalah tree of life. For example, if people are familiar with what that looks like, so it's a similar recognition that there are these portals of energy that are coming through us and to us. 13 00:02:53.760 --> 00:02:59.280 jen freeman: Right? So. And that's where the G center is unique. And that's that heart you just showed them. 14 00:02:59.280 --> 00:03:00.280 Sarah Santacroce: In the center. 15 00:03:00.598 --> 00:03:06.640 jen freeman: That that is what's called the ...
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    31 m
  • Conversations for Change Fundraiser

    Conversations for Change Fundraiser
    May 16 2025
    In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path. You’ll hear about the fundraiser supporting the launch of her new book Business Like We’re Human and how you can join these transformative conversations that blend reflection, connection, and action. If you’re ready to do business in a way that feels aligned, spacious, and true to who you are, this invitation is for you. Each workshop explores one part of the book’s journey: Wake Up: Let’s shine a light on outdated systems and inherited beliefs around work and worth.Reimagine: We’ll dream boldly about what a truly humane business might look like.Recalibrate: We’ll ground those dreams into practical shifts—in mindset, systems, and relationships.Integrate: Finally, we’ll reflect on how to sustain those shifts with grace and spaciousness. Support the launch here -- Speaker 0: hello, friends. today, i'm coming with a bit of a special episode, a bit of a self serving episode. i hope throughout the months and years, i, always give enough value so that you feel like, yeah, you love listening to this show and, learn a lot from our conversations with, my guests. but today, i'm coming here and sharing about two offerings that are part of my life's work to guide us towards a more humane way to do marketing and business. you've probably heard me talk about this third book. i've been hinting at it for a long time now that i've been quietly working on. it's called business like we're human. and, yeah. this book, it's close to my heart. it's about business. yes. but really, it's about us. it's about remembering our own humanity in the hustle and about finding inner peace so that we can create outer change. in my first two books, marketing like we're human and selling like we're human, i wrote about being gentle and more humane towards our clients. and this third one, it turns the mirror gently towards ourselves. we're really in a moment of reckoning. so many of us are questioning the rules we were taught about business. maybe you too are tired of the constant striving, the 6 figure hype, the pressure to scale at all costs. i know that i am. and that's why this book follows a different rhythm, a rhythm that aligns more with nature than with spreadsheets. and the framework i've used in this book is inspired by the peace symbol, and the journey unfolds in four stages. the first one is called wake up. the second one is reimagine. the third one is recalibrate. and the final one is integrate. and i truly believe this book needs to be experienced, not just read. i have received a a few books in recent times, business books, where i just noticed how i don't have the mental energy to sit there and read the whole book by myself. and i also feel like what we're doing in the humane marketing community is so valuable to sit together and find solutions that work for each of us and not just, you know, feel like we have to apply exactly what we're being taught. so this is why i'm launching this book through a series of facilitated gatherings that i'm calling conversations for change. so they are not lectures. yes. i'm going to bring some ideas from the book. but then the idea is really to go into breakout rooms and and talk about these things, talk about the unlearning maybe that we have to do from the toxic business advice, and then reimagine together what this new way of doing business that fits into our lives rather than having to fit our lives around our business could look like. so they are conversations, meaningful conversations, hopefully, gentle spaces for reflection, insight, and connection. and i have run these workshops before as a beta inside the humane marketing circle, and, yeah, the experience was incredibly moving. i'm gonna read you two testimonials. monica said, the workshops with sarah made me feel that i can offer myself permission to step outside the box and run a business from a space of wild creativity and roaring courage. i feel that anything is possible. and stephanie shared, these workshops helped me see that a truly successful business is one that is not only empathic to clients, but also creates space for me to be human, take care of myself, and connect with the world around me. i've never felt more certain that these conversations matter. so here's the invitation from one human to another. please join us for the conversations for change. they're running from june 10 to july 1. and this fundraiser that i'm running right now that gives you access to these conversations for change as well as the ebook, business like we're human, and the audiobook version that i already recorded of business like we're human, is running right now. so from may 9 to june 9, you can help us together raise the funds in a crowdfunding activity. and if you go to ...
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    11 m
  • Radically Rethink Business

    Radically Rethink Business
    May 9 2025
    In this episode of Humane Marketing podcast, I’m joined by Polly Hearsey for a deep and refreshing conversation about radically reinventing business. Together, we explore how heart-centered entrepreneurs can move beyond fear-based tactics, align with natural rhythms, simplify offerings, and build businesses rooted in service, integrity, and community. If you’re ready to treat your business as a living, evolving ecosystem—and break free from outdated rules—you’ll find inspiration and real-world guidance here. This is business reimagined for a more humane world. Here’s what we discussed in this episode: Buyers are more skeptical and seek authenticity over hype.Clients sense the true intent behind messaging; fear- or scarcity-based offers don’t resonate.Aligning business with natural and seasonal rhythms creates a more sustainable presence.Flexibility is key-evolve offerings in real time based on current needs.Simplifying offerings-less but deeper-better meets people’s needs.Treat business as a living, evolving ecosystem rather than a machine to optimize.Root work in service and integrity instead of focusing solely on profit.Shift away from endless growth; redefine success through depth and impact.Build business around community, connection, and co-creation rather than competition.Practice courageous listening to ourselves, clients, and the world-and act on what we hear.And most importantly, break all the rules and question all the assumptions you have around business. Watch this episode on YouTube -- 1 00:00:01.610 --> 00:00:04.559 Sarah Santacroce: Hi, Polly, it's good to speak to you again. 2 00:00:04.560 --> 00:00:12.699 Polly Hearsey: Thanks. You know, I always enjoy coming to talk to you because it's just it's fun to suggest. Go where we go. It's it's all. 3 00:00:12.700 --> 00:00:13.170 Sarah Santacroce: Yeah. 4 00:00:13.170 --> 00:00:13.820 Polly Hearsey: Light. 5 00:00:14.100 --> 00:00:14.600 Polly Hearsey: Thank you. 6 00:00:14.600 --> 00:00:23.210 Sarah Santacroce: Yeah, it's kind of like one of the things that I feel like. That's my zone of genius. And I know it's yours to. 7 00:00:23.330 --> 00:00:46.690 Sarah Santacroce: you know, reimagine, rethink differently. And so really, that's what I want to do today. And I was just telling you, I think we can do half of the episode or the beginning of the episode about today, right now and then look into the future. So so yeah, let's let's start there. You know, it's quite the time we live in. And there's 8 00:00:46.810 --> 00:00:54.670 Sarah Santacroce: there's probably I can sense the fear in entrepreneurship. And yeah, I'm just 9 00:00:55.170 --> 00:01:00.949 Sarah Santacroce: maybe start us off before we go into taking action, start us off with 10 00:01:01.150 --> 00:01:06.680 Sarah Santacroce: explaining what you sense energetically. What is going on. 11 00:01:08.320 --> 00:01:14.060 Polly Hearsey: I think that there's been a big shift in the buyer market 12 00:01:14.500 --> 00:01:22.949 Polly Hearsey: in terms of what they want and what they're expecting, and the way in which they've been burnt in the past. 13 00:01:24.600 --> 00:01:30.500 Polly Hearsey: And there's definitely an ability to read through the hype 14 00:01:30.730 --> 00:01:36.349 Polly Hearsey: right? And the promises. So there's a lot of skepticism, I would say, building. 15 00:01:37.123 --> 00:01:47.610 Polly Hearsey: So. And you see that when people put ads out say on Facebook or something, and you read the comments and the threads, it'll just be. Get the just people be tearing into them because it's not. 16 00:01:47.790 --> 00:01:48.180 Sarah Santacroce: It. 17 00:01:48.180 --> 00:01:48.870 Polly Hearsey: So I'm asking. 18 00:01:48.870 --> 00:01:50.240 Sarah Santacroce: Feel so fake. It's fake. 19 00:01:50.240 --> 00:02:00.419 Polly Hearsey: Feels fake and and the promises feel overhyped. You know, state, and particularly in the space that we're in. 20 00:02:00.690 --> 00:02:05.689 Polly Hearsey: We've got a lot of economic turmoil, and we've got a but 21 00:02:06.060 --> 00:02:11.710 Polly Hearsey: but even before the sort of like the very recent economic turmoil, what we had was 22 00:02:12.470 --> 00:02:18.240 Polly Hearsey: a lot of well established businesses, we're sliding. 23 00:02:18.810 --> 00:02:19.250 Sarah Santacroce: Hmm. 24 00:02:19.250 --> 00:02:23.800 Polly Hearsey: And they were keeping it under wraps. And I also noticed a lot of people who'd. 25 00:02:24.410 --> 00:02:34.189 Polly Hearsey: Yeah, maybe 6 years ago had been very present, and then they'd slid off my radar. And then all of a sudden, they've started advertising. That tells me that their business is slipping. 26 00:02:34.420 --> 00:02:35.010 Sarah Santacroce: Right. 27 00:02:35.010 --> 00:02:44.320 Polly Hearsey: And that's because the way in which they were approaching it through this sort of psychological, persuasion-based approach. 28 00:02:45.580 --> 00:02:52.540 ...
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    53 m
  • The Science of Buying

    The Science of Buying
    Apr 25 2025
    In this episode of Humane Marketing podcast, I’m joined by Rachel Allen for a deep dive into The Science of Buying. We explore how neuroscience and psychology quietly shape our buying decisions—and how understanding this can lead to more humane, effective sales. From Rachel’s “magic equation” for building trust, to knowing when your message says just enough, this conversation is packed with insights for entrepreneurs who want to sell with empathy, not manipulation. Whether you’re writing sales copy, nurturing relationships, or rethinking your entire approach, this episode will inspire a more connected and compassionate way to grow your business. Here’s what we covered in this episode: Some surprising ways neuroscience and psychology influence our buying decisions—often before we’re even aware of it.Rachel’s ‘magic equation’ for sales—and how it helps build trust and connection.The subtle power of great sales copy and messaging to spark interest before someone consciously realizes they want to buy.How to know when you’ve said enough—or maybe too much—in a sales message.Why, in a world driven by data and demographics, empathy and psychology are actually the stronger tools for real connection.The full ecosystem of a humane sales process—and how things like sales pages, nurture emails, and gentle follow-ups all weave together. Watch this episode on YouTube Join us for the upcoming Collab Workshop on May 7th where we open our community, the Humane Marketing Circle to the public, for a small donation. -- Speaker 0: hi, rachel. it's good to have you back, returning guest to the humane marketing podcast. welcome. Speaker 1: thank you. thank you. i'm so excited to be back. i always love, uh, repeat podcasts in general, but especially talking with you. Speaker 0: yeah. thank you. it's it's really good when you get to know one another. right. like, kind of kind of on a deeper level. i think the conversations are are different. yeah. Speaker 1: yeah. everybody gets to, like, drop their marketing face and just have a a human to human conversation. Speaker 0: exactly. yeah. so we decided to do another collab workshop. uh, you've been in the community before and you're i'm excited to have you back. and this time, we're gonna talk about the science of buying. right? so from the buyer's perspective, uh, more so from the seller's perspective, but understanding what's going on in the buyer's head so that we can then, you know, cater to that and then not in a manipulative way, of course, but just like in an empathy kind of way. it's like, oh, okay. i know what's going on in their heads so that i can write the sales page, the emails. so that's kind of like what we're gonna be talking about. so you have looked at this, uh, more deeply and also kind of like the neuroscience and psychology, uh, behind this idea of, well, what's going on in the buyer's head. um, obviously, there's all these tactics out there that are based on neuroscience. i'm pretty sure that's not what you're gonna tell us to do, but, um, yeah, i i'd love to hear your thoughts on all of that. Speaker 1: yeah. well, i you know, you're correct. i don't have seven steps to, you know, manipulate people using their brains because i think that's based on such a false understanding of how humans actually work. and this may sound like a slight digression, but just to give you the understanding of where i'm coming from psychologically with this, a lot of those tactics are based on a school of psychology and understanding of the human, uh, mind called behaviorism. so if you ever thought about, like, bf skinner and pavlov, that's behaviorism. right? it's like, oh, we push the button and that makes the thing happen and then we get the outcome. that works on a small scale with humans in limited conditional circumstances. but what the opposing school of that, which is called humanism, has found is that humans are driven by their will. we each have our free will. we decide things, and that's how we recreate things, and we bring, um, a lot of chaos actually to the sales process because we're human. and you can never just set up the internet atm where it's like, well, i put in input a and i get out output b because there's a human involved and you never know what's gonna happen. Speaker 0: yeah. yeah. i like that. is it actually called humanism? that's that's a term for it. uh, that makes so much sense. yes. so so yeah. what are some of these strategies or or things that you have learned and that you feel like, you know, that feels good rather than, yeah, we're just abusing, uh, neuroscience and using it in in our favor? Speaker 1: right. yeah. it's i've never been a fan of, uh, lab rat tactics. you know? well, it's, oh, let's, like, poke them and see what happens. that just doesn't feel good to me, and it's also not really effective. so, um, the main things that i remind people when i'm teaching this are that you ...
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    40 m
  • Leadership Lessons from Animals

    Leadership Lessons from Animals
    Apr 11 2025
    In this episode, I’m joined by leadership guide Lisa Foulger for a gentle yet powerful conversation about what animals can teach us about leadership and business. We explore the wisdom in slowing down, the power of presence, and how reconnecting with nature can shift the way we lead, work, and live. From her life in Costa Rica to her insights on the Inner Development Goals, Lisa offers a refreshing, nature-inspired perspective that invites entrepreneurs to embrace a more sustainable, mindful, and humane way of doing business. In this episode, we discussed… What sparked Lisa’s interest in discovering leadership lessons from animals.Why the sloth became her animal of focus—and what makes it such a powerful and unexpected teacher for leadership and business.The cultural obsession with hustling—and how adopting a sloth-like approach can lead to more humane, sustainable business practices.Lisa’s life in Costa Rica, and whether Costa Ricans relate to nature differently than people in more industrialized parts of the world.The Western tendency to separate nature from work—and how we can gently bring nature back into our leadership and business practices.The role of mindfulness and slowing down in building a business world that’s more sustainable, kind, and connected.How Costa Rica is pioneering the application of the Inner Development Goals (IDGs) at a national level—and what that looks like in daily life and leadership.A simple, nature-inspired step that listeners can take today to bring more wisdom and presence into how they lead. Watch this episode on YouTube --- Sarah: hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Sarah1: welcome back, friends. i am back from two amazing weeks in egypt. if you're on my email list, you hopefully enjoyed the pictures i sent. it truly was amazing. and just in the last few days, a team of scientists from italy made a new discovery of gigantic structures underneath the giza plateau. they're using some kind of radar technology, and they found pillars as tall as the eiffel tower. imagine that. i'm just so excited about all the new discoveries we'll be making about our long lost ancestors and civilizations. to me, it ...
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    35 m
  • Email Marketing with Empathy

    Email Marketing with Empathy
    Apr 1 2025
    In this episode of the Humane Marketing Podcast, I’m joined by Bev Feldman who shares her refreshing perspective on email marketing rooted in empathy rather than manipulation. Together we explore how conscious entrepreneurs can build authentic connections through their email communications by prioritizing consent, transparency, and genuine value. Bev reveals her ALIGN framework that transforms traditional email marketing into a trust-building process, helping you connect meaningfully with your audience without resorting to aggressive sales tactics. Whether you’re struggling with low engagement or feeling uncomfortable with conventional marketing approaches, this conversation offers practical strategies to make your email marketing more human, ethical, and ultimately more effective. Discover how respecting your subscribers’ agency and meeting them where they are can create stronger relationships and better business outcomes. In our time together, we talked about: The importance of consent in email marketing and not adding people to lists without permissionHow Substack functions as both a newsletter platform and communityBest practices for email marketing with empathy, including the contrast with typical sales funnel approachesWhat engagement really means in email marketing (beyond just open rates)Using storytelling to build genuine connections through emailCommon mistakes people make with email marketing toolsFinding the balance between automation and personalization in email marketingThe upcoming workshop on April 2nd and Beth’s ALIGN framework for email marketing Watch this episode on YouTube --- Speaker 0: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneckroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers. mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meet ups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. welcome back, friends. today's conversation fits under the p of promotion of the humane marketing mandala. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and are listening for the first time, you probably don't know what i'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's...
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    46 m
  • Partnering with Creativity

    Partnering with Creativity
    Mar 13 2025
    In this episode of the Humane Marketing podcast, I’m joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work. Myriam shares how partnering with creativity can bring more clarity, embodiment, and authenticity to both business and life. We also discuss the “Wild Woman” archetype, reframing marketing as self-expression, and the role of right-brain thinking in shaping a more humane, sustainable future. If you’re a conscious entrepreneur looking to infuse more flow, intuition, and artistry into your business, this episode is for you! In this episode, talked about: How art and creativity serve as partners in self-expression and emotional well-being.The connection between embodiment and artistic expression.How engaging with creativity helps shift from overthinking to a more relaxed state.The parallels between childhood creativity and freeing our thinking as adults.The importance of spaciousness in business and how creativity fits into that.Using artistic expression as a tool for healing, self-discovery, and business clarity.How to reframe marketing as an expression of self rather than a task.The “Wild Woman” archetype and its connection to creativity and self-trust.The role of right-brain thinking in shaping a more humane, sustainable future.Practical ways to start incorporating creativity into daily life and business. -- Speaker 0: hey, miriam. so good to hang out with you on the podcast. first time. yay. i'm Speaker 1: so happy to be here, sarah. Speaker 0: we made it happen, finally. yeah. Speaker 1: yes. Speaker 0: yeah. really looking forward to talking about partnering with creativity. that's what i called this episode. uh, it's the p of partnership. and, yeah, let's talk about partnering with creativity. i think, you know, you are the best person to dive into this topic, and we just kind of talked a little bit before hitting record it. this how much creativity and art brings us, especially in the times that we're living right now. Speaker 1: right. Speaker 0: so let's start there. how how do you feel about art, and what do you see with your clients? uh, what what it does for them? Speaker 1: well, we were talking a little bit before coming on about the state of of the world, so to speak. right? um, and i mentioned that art making for me especially has been such a resource. right? Speaker 0: right. Speaker 1: and the way that i see creativity as a partner, right, and as a support system is that it allows you to express things that you might not either be totally aware need to be expressed. right? mhmm. or that may be hard to express on a verbal level. so it helps you access things that, you know, you may not have any connection to. and once it's on the art piece, then that's when the insight comes or the awareness comes or, you know, new information comes. and often, you experience a lot of relief and release at the same time Speaker 0: yeah. Speaker 1: depending on the kind of art making that you're you're into. Speaker 0: so it's kind of the subconscious coming into, yeah, the paper or the terracotta or whatever, the papier mache, whatever you're using. uh, it kind of expresses itself in that form. is that what you're saying? Speaker 1: yes. exactly. exactly. and, you know, for for me and the work that i do, i what i notice with clients is and in myself, you know, i think it's part of the human condition, so to speak, is that we get in our heads a lot. you know, we do a lot of thinking. Speaker 0: say that again. Speaker 1: yeah. a lot of thinking, a lot of analyzing. you know, we go in circles in our head. and when that happens, we're really disconnected from ourselves and our emotional state and what's happening inside our body. and for me, the way that i see it is like, well, that's where our wisdom is. you know? it's in our body. it's not it's not in our head. you know, we're we're feeling beings, not thinking beings. so if we get too caught up in our head, that often creates more stress. right? we become more agitated, so that affects our not only our mental health, but our physical health. and we can't think as clearly, and it can just more easily become too much, and we get to feel really stuck. right? so when we can get out of our head and into our body a little more, and that's what the art and creative experience does for you, then you can, you know, kinda lower your blood pressure. right? breathe a little easier. there's, like, a physiological transformation that happens when you engage with art, you know, from neurotransmitters being released, you know, your body moving into more relaxation, and clarity often comes from that experience. Speaker 0: that's so funny. i have never made that, yeah, that relation between embodiment and art. but, yeah, it makes so much sense. ...
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    47 m
  • Attract Conscious Clients with Your Website

    Attract Conscious Clients with Your Website
    Feb 20 2025
    In this new episode entitled Attract Conscious Clients with Your Website, we welcome Uta Demontis, an branding and web design expert for conscious customer attraction. Uta shares invaluable insights on how to create a digital presence that resonates with discerning, values-driven clients. From authentic storytelling techniques to essential website maintenance practices, this conversation covers practical strategies for conscious entrepreneurs looking to align their online presence with their mission. Whether you’re refining your existing site or building from scratch, Uta’s guidance will help you craft a website that not only attracts your ideal clients but also reflects your deepest values and commitment to positive impact. In this episode, we discussed: What conscious consumers really look for when they land on your website and how they think differently from traditional customersWays to showcase your values and mission authentically online without coming across as preachy or fakeReal examples of websites that nail it with conscious consumers and what makes them so specialHow to tell your impact story in a way that genuinely connects with conscious clients (and doesn’t put them to sleep)The key info conscious consumers dig for when researching your business and how to make it easy to findWhy site speed matters more than you might think when it comes to showing you care about user experienceEssential website maintenance tasks you shouldn’t ignore if you want to keep things running smoothlyCommon website mistakes that could be scaring away conscious clients (even if your business is perfect for them) If after listening to this episode you’d love to implement then please join us in our community for this new Collab Workshop on March 5th. You can sign up for a small donation at humane.marketing/workshop --- Speaker 1: hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 2: hello, friends. welcome back to the humane marketing podcast. today's conversation fits best under the p of product and promotion as well as people because we talk about your website and how it can attract conscious clients. if you're a regular here, you know that i'm organizing ...
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    34 m
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