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The MAJOR Difference

The MAJOR Difference

De: MAJOR - with James Harrington
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 Welcome to THE MAJOR DIFFERENCE, a podcast by MAJOR, an agency specialising in Digital Engineering, Design, and Brand Experience. At MAJOR, our mission is simple yet powerful: "Making things better than they were before, Every Day!" Our aim is to spark thought-provoking conversations, share interesting viewpoints, and showcase innovative practices that are shaping the world of digital experiences. So, join us on this podcast as we explore the MAJOR DIFFERENCES that innovation, curiosity, and meaningful dialogue can make in the digital world.MAJOR - with James Harrington Economía
Episodios
  • Becoming NET POSITIVE: Pioneering Sustainable Business Growth with Sam Zindel

    Becoming NET POSITIVE: Pioneering Sustainable Business Growth with Sam Zindel
    Oct 25 2023
    In this episode, we sit down with Sam Zindel, Co-Managing Director of the award-winning digital growth agency, Propellernet, and founder of Low Carbon Leaders. As a devoted activist in climate-positive initiatives, Sam delves deep into how businesses can be both profitable and planet-friendly. Key Highlights: Evolution of Environmental Consciousness: Sam talks about his journey from being passively aware to actively contributing towards climate change solutions, driven by both fatherhood and a sense of long-term responsibility. Challenges for SMEs: Despite the algorithmic bubbles of LinkedIn showing businesses increasingly focusing on sustainability, the reality is that a minuscule 1-5% of SMEs are actively participating in sustainable practices. The Business Case for Sustainability: Sam shares actionable insights on how businesses can save money while improving sustainability, debunking the myth that eco-friendly measures are costly. Million Tree Pledge & Beyond: Apart from reducing carbon footprints, Sam and his team are also focusing on restoring nature and working on climate justice, recently launching the ambitious Million Tree Pledge. Funding Sustainable Initiatives: A look into the investment landscape for green initiatives, including emerging markets for carbon, biodiversity, and ecosystem credits. Shaping Consumer Behaviour: As the head of a marketing agency, Sam elucidates the power marketing has in shaping consumer choices towards sustainability, a capability he considers both a challenge and an opportunity. Long-term Business Strategy: Reinforced by his reading of Paul Polman's 'Net Positive', Sam firmly believes that sustainability is not just ethically sound but also a robust, long-term business strategy. The Path Forward: Sam concludes with a call to action—urging businesses to take whatever steps they can today, no matter how small, to contribute towards a more sustainable future. This episode is not just an eye-opener but a clarion call for businesses to integrate sustainability into their growth strategy. If you want your business to be relevant in the next five years, you cannot afford to miss this episode. Resources Mentioned Low Carbon Leaders - http://www.lowcarbonleaders.org/ Million Tree Pledge - https://www.milliontreepledge.org/ The Gold Standard Verification -https://www.goldstandard.org/ Sam’s penny-dropping moment - Hummingbird In Africa story - https://www.ted.com/talks/alice_wyatt_i_will_be_a_hummingbird/transcript Climate Change Business Transition to NET ZERO course - https://www.cisl.cam.ac.uk/education/learn-online Blue Earth Summit - https://blueearthsummit.com/ TEDx - https://www.ted.com/about/programs-initiatives/tedx-program Bcorp certification / bLab - https://www.bcorporation.net/en-us/ Sussex Bay - Blue eco system restoration work - https://sussexwildlifetrust.org.uk/helpourkelp Carbon Credits (Investing) - https://www.forestcarbon.co.uk/knowledge-base/carbon-credits-and-offsetting Carbon Trading - https://climatepromise.undp.org/news-and-stories/what-are-carbon-markets-and-why-are-they-important (Book) Net Positive - https://netpositive.world/book/ (Book) Richard Walker - The Green Grocer - https://www.iceland.co.uk/p/the-green-grocer-book---richard-walker/87164.html 1% for the planet - https://www.onepercentfortheplanet.org/ Clean Growth - https://www.clean-growth.uk/ People, Planet, Pint - https://small99.co.uk/people-planet-pint-meetup/ Dad La Soul - https://www.dadlasoul.com/ COP UN Conference - https://www.chathamhouse.org/2023/09/what-cop28-and-why-it-important Propellernet Impact reports - https://www.propellernet.co.uk/reporting-impact/ Wholegrain Digital - https://www.wholegraindigital.com/ Krystal Hosting - https://krystal.uk/ Al Gore Speeches - TED Talk - https://www.ted.com/talks/al_gore_what_the_fossil_fuel_industry_doesn_t_want_you_to_know?language=en David Attenborough talk at COP26 - https://www.youtube.com/watch?v=o7EpiXViSIQ
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    54 m
  • Diversity Dialogue: Storytelling for Positive Impacts in Equality, Diversity and Inclusion

    Diversity Dialogue: Storytelling for Positive Impacts in Equality, Diversity and Inclusion
    Oct 17 2023
    James delves into the transformative power of storytelling as a potent tool for equality, diversity, and inclusion with Mo Kanjilal, a diversity and inclusion business transformer and the Co-creator of the multi-award-winning company Watch This Sp_ce. Mo is a living library of actionable advice that you won't want to miss! ⁠⁠Fully transcribed version here⁠ Key Takeaways: "You Can't Be What You Can't See": Mo emphasises the importance of having diverse role models in stories to inspire and encourage underrepresented groups.Beyond Protected Characteristics: While laws like the Equality Act 2010 offer some protection, Mo urges us to think about diversity in a broader spectrum, from personality types to political leanings.The Case of the Oversized iPhone: A telling anecdote on why diversity in design and innovation is not just an ethical imperative but a business necessity.Telling Stories, Authentically: Mo discusses the need for authenticity and respect in storytelling, particularly when stories involve individuals who are marginalised or vulnerable.Staying Current in Language: As language is always evolving, Mo highlights the importance of staying updated on respectful and appropriate terminology.Challenging Negative Narratives: Mo offers her insights on how storytelling can either reinforce or disrupt societal biases and what we can do to steer the narrative positively.For anyone interested in diversity and inclusion, or the art of storytelling itself, this episode is an absolute must-listen! Resources mentioned in episode: The Girls Network - #youcantbeatwhatyoucantseeWatch This Sp_ceInclusion Journey Mapping(Paper) Boston Consulting Group Research - https://www.bcg.com/publications/2018/how-diverse-leadership-teams-boost-innovation(Book) The Shoulders We Stand On: How Black and Brown people fought for change in the United Kingdom - Preeti DhillonBook Publisher for Watch This Sp_ce's upcoming book(Book) Rebel Ideas: The Power of Thinking Differently - Matthew Syed(Book) What's in a Name?: Friendship, Identity and History in Modern Multicultural Britain - Sheela Banerjee(Charity) The Clocktower Sanctuary Listen now to hear Mo navigate us through some incredibly important topics: The crucial role storytelling plays in reshaping the careers and lives of underrepresented groups.The impact of diverse role modelsThe intricacies of diversity covering aspects from race to personality types.The urgency to democratise storytelling platforms and give voice to missing narratives, especially in sectors like education and publishing.The necessity for respectful and authentic storytelling, backed by real-life examples.The evolving landscape of language and acronyms in diversity and inclusion.The double-edged sword of storytelling—how it can perpetuate stereotypes and biases. ⁠Fully transcribed version here⁠
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    32 m
  • Eco-Economics: Crafting a Sustainable Business Future with Dr Adam Jones

    Eco-Economics: Crafting a Sustainable Business Future with Dr Adam Jones
    Oct 10 2023

    In the latest episode of "The MAJOR Difference," Dr. Adam Jones, a principal lecturer of strategy and marketing at the University of Brighton, discusses the importance of sustainability in business and the need for a holistic approach that considers the planet, people, and profit.

    Dr. Jones shares insights from his research on consumer behavioural change, especially in relation to the environmental crisis. He also highlights the government-funded "Help to Grow" scheme, which aims to make businesses more resilient and sustainable. Throughout the conversation, Dr. Jones stresses the significance of community-led initiatives, the challenges of achieving sustainable change, and the importance of rethinking our consumption patterns.

    Full transcript here

    Links to resources mentioned in the episode:

    • Help To Grow Programme - https://smallbusinesscharter.org/help-to-grow-management
    • Help to Grow, Brighton Uni - https://www.brighton.ac.uk/business-services/help-to-grow.aspx
    • Doughnut Economics - Doughnut Economics by Kate Rains.
    • Doughnut Economics Book - https://www.hive.co.uk/Product/Kate-Raworth/Doughnut-Economics--Seven-Ways-to-Think-Like-a-21st-Century-Economist/21739630
    • Brighton Chamber - https://www.brightonchamber.co.uk/
    • Sustainability problems of Coffee supply chains - https://www.forbes.com/sites/sap/2022/09/29/the-sustainability-problems-percolating-in-the-coffee-supply-chain/
    • 10 Big Findings from the 2023 IPCC Report on Climate Change - https://www.wri.org/insights/2023-ipcc-ar6-synthesis-report-climate-change-findings

    Please remember to subscribe and like wherever you get your podcasts, and share with your peers if you think they'll find it useful or interesting.

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    28 m
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