Episodios

  • 153. What Nobody Tells You About Sales Funnels
    Jun 24 2025

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    Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you’ve ever avoided funnels because they felt overwhelming or a little gross, this conversation is going to change your mind.

    I share how to create a values-aligned funnel using tools like Kit and Elementor, without relying on fake urgency or manipulative tactics. With practical tips on lead magnets, landing pages, and email sequences that serve, you’ll walk away feeling confident and ready to build a funnel that actually works!

    02:27 - What a sales funnel actually is, and examples of what an effective (and simple) one looks like

    07:32 - Ethical vs. unethical sales funnel tactics

    09:51 - Four essential things you need for creating a sales funnel that converts

    13:47 - What you should sell in your sales funnel and why

    15:22 - Specific action steps for creating your first sales funnel

    Links & Resources:

    • The Savvy Funnel Starter Kit
    • Kit - affiliate link
    • Elementor - affiliate link
    • ThriveCart - affiliate link
    • Episode 72, What is a Funnel? A Simple Guide for TPT Sellers
    • Episode 117, Launching Your Funnel Without the Stress [Funnel Series]
    • Let’s Get (and Keep) Your Funnel Converting [Funnel Series]
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode153

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    22 m
  • 152. How Real Stories Create Connection and Drive Sales with Mary Czarnecki
    Jun 17 2025

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    Feel like your marketing sounds…just like everyone else’s? It might be missing the one thing that truly sets you apart: your story! In this episode, I’m joined by marketing expert, Mary Czarnecki, to explore how storytelling isn’t just fluff - it’s one of the most strategic tools you can use to connect with your audience and drive real results.

    Mary breaks down how to uncover the everyday moments that resonate, why personal stories can outperform polished business ones, and how to use storytelling across your entire marketing funnel. She shares practical tips for weaving stories into everything from Instagram captions to sales pages, without overthinking it.

    From the power of a childhood memory to a lesson learned on the lacrosse field, we cover how emotional connections fuels conversions, and why you already have everything you need to tell stories that sell. This conversation can truly change the way you approach your content. Storytelling isn’t just a marketing tactic - it’s how you build trust, spark action, and grow a business people care about!

    02:37 - Tips for finding the best stories to share in your marketing

    08:06 - How you can use stories to create a connection and drive sales

    10:28 - How do you structure your stories so that they’re effective (and not too long!)?

    16:15 - A quick action step to take if you want to use stories to create a deeper connection with your audience

    Links & Resources:

    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Connect with Mary:

    • Website
    • Instagram: @maryczarnecki
    • LinkedIn
    • Podcast: Sticky Notes Marketing

    Show Notes: https://kristendoyle.co/episode152

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    24 m
  • 151. Stop Making Your Website a Vanity Project
    Jun 10 2025

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    You poured time and money into a beautiful new website - sleek fonts, perfect colors, and brand photos you’re proud of - but somehow, your sales haven’t moved an inch. Sound familiar? In this episode, I’m diving into one of the biggest myths I see in the online business space: that a polished, pretty website is the key to more conversions. If you’ve been tempted to tweak your colors and fonts (again) instead of digging into the real issues, it’s time to rethink your website conversion strategy.

    I’m sharing the top mistake I see digital product creators make on their homepage, why design alone won’t drive sales, and what actually turns browsers into buyers. Think of it this way: a stunning boutique without a checkout counter won’t sell a thing…and neither will a website without a strategy!

    Don’t worry, I’m not against good design. I want your website to look amazing—but only after your strategy is in place. If you’re ready to create a website that actually converts, this episode will give you the clarity you need. And if you’re craving personalized support, book a free Website Gameplan call to map out exactly how your site can work smarter to get more sales.

    02:12 - Why pretty doesn’t equal profit

    04:46 - The biggest mistake I see people make on their website

    06:00 - Getting clear on your website conversion strategy before tackling the design

    09:05 - Three quick things to check to determine if your website needs updates

    Links & Resources:

    • Book your free Website Gameplan call!
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode151

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    16 m
  • 150. Email on Autopilot: 8 Types of Automated Emails Every Digital Seller Needs
    Jun 3 2025

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    So, how do some digital sellers seem to make sales on autopilot… even when they’re not actively promoting? Spoiler: it’s not magic—it’s email automation. In this episode, I’m breaking down 8 essential email sequences every digital product seller should have in place. These automations work behind the scenes to connect with your audience, build trust, and drive sales, all without you lifting a finger after setup.

    You’ll learn how to use automations like testimonial requests, cart recovery, onboarding, and nurture sequences to create a more strategic, personalized email experience. I’ll help you prioritize which ones to start with, and walk you through how to get them up and running quickly—even if email marketing feels overwhelming right now.

    Your action step? Take inventory of what automations you already have in place, then choose one simple sequence to set up this week. And if you want templates, tech support, and guidance to make it happen, check out The Savvy Seller Collective. DM me @kristendoyle.co on Instagram and let me know which automated emails you're setting up first!

    02:09 - Automated emails that are quick to set up and give you results right away

    09:25 - How to easily set up an automated educational nurture sequence

    12:19 - What to include in your product launch runway sequence and sales sequence

    16:45 - Examples of automated emails that help you continue customer relationships after they’ve purchased from you

    21:11 - Why you need a cold subscriber re-engagement campaign

    Links & Resources:

    • WooCommerce Cart Abandonment plugin
    • Kit - The best email platform for easy automations
    • Savvy Seller Collective
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode150

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    29 m
  • 149. The Passive Income Strategy You're Probably Missing with Kathleen Kobel
    May 27 2025

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    What if you could earn money while you're at the beach, playing with your kids, or binging your favorite show—and Amazon did all the selling for you? Sounds too good to be true, right? That’s exactly what I thought… until I heard today’s guest break it all down. In this episode, I sat down with Kathleen Kobel, who’s helped thousands of brands grow on Amazon, and she opened my eyes to an entirely new kind of income stream that I had no idea existed.

    Kathleen introduced me to the Amazon Influencer Program, not to be confused with your typical affiliate links or social media sponsorships. This is something different. And the best part? It’s designed to bring in passive income without needing a massive audience or being glued to your phone all day. If you’ve been craving a way to simplify your business or add a new stream of revenue without burning out, you’re going to love this.

    02:50 - Kathleen’s inspiration behind writing The Unconventional Business Model and the biggest takeaway for building a business that fits your lifestyle

    07:52 - What the Amazon Influencer Program is and how its different than your typical affiliate marketing

    12:20 - Do you have to post multiple times a day to make money in the Amazon Influencer Program?

    17:18 - How the program can snowball into other income opportunities

    20:42 - Steps for getting started with the Amazon Influencer Program

    Links & Resources:

    • Kathleen’s Free Masterclass
    • Influence & Earn Program
    • The Unconventional Business Model: Earn More, Work Less
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Connect with Kathleen:

    • YouTube
    • Facebook
    • Instagram

    Show Notes: https://kristendoyle.co/episode149

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    30 m
  • 148. The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours
    May 20 2025

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    I spent months avoiding a big project, not because I wasn’t excited about it, but because I kept falling into a sneaky productivity trap: procrastiworking.

    In this episode, I’m getting real about how I let a major project sit on the back burner for way too long, even though I genuinely wanted to get it done. Instead of tackling it, I kept choosing “easier” tasks that felt productive but weren’t actually moving the needle. Sound familiar?

    I’m sharing what finally snapped me out of that cycle, how an unexpected conversation with ChatGPT gave me the clarity I didn’t even know I needed, and the surprisingly simple shift I made in my daily schedule that’s now helping me get more done with way less stress.

    If you’ve been curious about using AI for weekly planning, I’ll show you how I spend just 15 minutes each week mapping out my time using a mix of AI tools and Notion. This approach helps me protect my best brain hours and actually finish the things that matter most.

    Want to see my exact Notion dashboard that I mention in this episode? DM me on Instagram @kristendoyle.co and I’ll send it your way!

    02:12 - A story of how procrastination led me to a life-changing “talk” with ChatGPT

    05:05 - The realization that I needed to organize my day around my most productive work hours

    08:25 - How I use AI to plan out an entire week that fits my custom schedule (and the results I’ve seen)

    15:23 - What to do before trying AI for weekly planning in your business

    Links & Resources:

    • Follow me on Instagram @kristendoyle.co
    • Episode 121, How to Run Your Business on Limited Time
    • Episode 128, Success Your Way: A Different Approach to 2025 Planning
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode148

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    20 m
  • 147. More Traffic Isn't the Answer—Fix This First
    May 13 2025

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    Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasing more traffic or creating new products.

    I break down the simple but powerful formula (traffic × conversion rate × price = revenue) and show you exactly why improving your sales pages is the most overlooked and high-impact piece of the puzzle. We’ll dive into the four stages every buyer goes through and how to align your sales pages with each stage. I’m also giving you five actionable sales page tips you can implement today, including how to upgrade your visuals, product previews, descriptions, social proof, and pricing strategy.

    01:49 - Clarifying what exactly a conversation rate is (and what counts as a “good” conversation rate!)

    07:03 - The four psychological stages that buyers go through before making a purchase

    10:26 - Five key elements for sales page optimization

    21:04 - How to prioritize sales page optimization if you sell more than one product

    Links & Resources:

    • Episode 126, Make Your Courses & Memberships Unmissable on Your Website
    • Episode 115, 3 Simple Steps for a Sales Funnel That Converts
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode147

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    28 m
  • 146. The Version 1.0 Mindset to Beat Perfection Paralysis
    May 6 2025

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    Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.

    I’ll introduce you to The Version 1.0 Mindset, a powerful shift that helps you release your first version without obsessing over every tiny detail. If you’re stuck in a loop of overthinking and constant tweaking, this conversation will give you the clarity (and permission!) to move forward and share your brilliance with the world.

    01:59 - Two major reasons why you’re not hitting publish on your new product

    08:12 - Your secret to overcoming perfectionism: The Version 1.0 Mindset

    10:45 - Setting minimum requirements for deciding a product is ready to publish

    13:08 - Why embracing The Version 1.0 Mindset is a good business decision

    14:19 - Practical steps that will push you towards overcoming perfectionism and get more digital products out into the world

    Links & Resources:

    • Episode 144, Streamline Your Product Creation Workflow
    • Follow me on Instagram @kristendoyle.co
    • Check out my Everything Page: a one-stop shop for savvy selling!
    • The Savvy Seller Collective
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your TPT business
    • Rate & review The Savvy Teacher Seller on Apple Podcasts

    Show Notes: https://kristendoyle.co/episode146

    Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

    Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

    Check out my Everything Page at https://kristendoyle.co/everything

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    25 m