Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content.

Sponsors:

• Zipify – Build high-converting sales funnels: zipify.com/KURT
• Cleverific – Smart order editing for Shopify: cleverific.com/unofficial
• Address Validator – Reduce delivery address errors: addressvalidator.com

Links & Resources:

Jeff Oxford – 180marketing.com
Kurt Elster – kurtelster.com

Tools & Services Mentioned:

• Ahrefs
• Claude (Anthropic)
• Google Search Console
• Replit
• ScreenshotOne API
• Shopify
• Ubersuggest

Work With Kurt:

• Apply to work with Kurt: ethercycle.com/apply
• See our client success stories: ethercycle.com/work
• Get my newsletter: kurtelster.com

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.

Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—and tactics—to keep up.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links & Resources:

• Free Resource: Creative Angle Questions + Testing Framework
• Kurt Bullock: @KurtBullock on Twitter
• Produce Dept: https://www.producedept.co
• Kurt Elster: https://kurtelster.com
• Meta Ads Manager: https://www.facebook.com/business/tools/ads-manager
• Shopify Meta Channel: https://www.shopify.com/facebook-instagram

Work with Kurt:

• Apply to work with Kurt: https://ethercycle.com/apply
• Join the newsletter: https://kurtelster.com

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

• Growing a DTC sock brand from scratch
• Why Faire became a game changer
• Turning content into a client acquisition machine
• Balancing two businesses and one marriage
• Why sustainability isn’t selling anymore—and what is
• Turning off Meta ads (and doing better without them)

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links:

• Bare Kind
• Candid Founders
• Candid Founders YouTube
• Faire on Shopify Help
• Faire Shopify App
• Lucy on LinkedIn