In our episode of Toy Business Unboxed, join us as we dive into the world of crowdfunding within the toys and game space with Victor, co-founder of LaunchBoom. Discover how Victor and his team have raised over $150 million in crowdfunding and developed a systematic approach to ensure the success of campaigns on platforms like Kickstarter and Indiegogo. Victor shares his journey from starting a digital marketing agency to becoming a powerhouse in crowdfunding, and how his unique method of pre-launch testing and paid ads can predict campaign success. Learn valuable insights on transitioning post-campaign into Amazon and other sales channels, and what key steps every entrepreneur should take to avoid common pitfalls. Don't miss Victor's advice on laying a solid groundwork before launching your crowdfunding campaign to increase your chances of making a significant impact.

⭐Highlights:

In our episode of Toy Business Unboxed, we dive into an inspiring conversation with Valerie and Cortney from Large As Life. They share how their journeys inspired them to create life-size animal puzzles aimed at bringing families together. Learn how a quest for a perfect Yellowstone souvenir led to an innovative line of educational puzzles that encourage multi-generational bonding through trivia and unique design features. Discover the challenges they faced in launching their company, their intentional focus on sustainability, and their inclusive design approach that appeals to all ages. Lastly, get insights into what makes their brand stand out in the competitive toy market and their exciting future plans. Don’t miss their valuable advice for aspiring toy entrepreneurs!

⭐Highlights:

00:00 Introduction to Toy Business Unboxed

00:46 Meet Valerie and Cortney from Large As Life

01:15 The Genesis of Large As Life

02:36 Current Product Line and Future Plans

03:16 Educational and Interactive Puzzle Design

13:32 Challenges and Marketing Strategies

21:12 Advice for Aspiring Toy Entrepreneurs

23:24 Conclusion and Contact Information

Join us in this episode of Toy Business Unboxed, where we welcome Tyler Jefcoat, the founder of Seller Accountant and leader of the Seller Roundtable Mastermind Group. Tyler, with his extensive experience in e-commerce, shares insights on crucial topics like macroeconomic trends, the impact of interest rates on customer behavior, cash flow management, and building lasting customer relationships. Discover Tyler's journey from being an accountant to helping e-commerce businesses thrive. The conversation dives deep into managing cash flow, the significance of balance sheets, accrual versus cash-based accounting, and preparing for business exits. Tyler also offers valuable advice on ensuring higher value product selections and developing strong supplier relationships. This episode is packed with practical tips and strategies for both budding and seasoned e-commerce entrepreneurs.

⭐ Highlights:

00:00 Introduction and Guest Introduction

00:50 Tyler's Journey to Becoming Seller Accountant

02:15 E-commerce Trends and Macroeconomic Factors

05:24 Managing Cash Flow in E-commerce

08:14 Profit First and Financial Planning

15:33 Accrual vs. Cash-Based Accounting

18:52 Preparing for an Exit Strategy

27:06 Final Advice and Closing Remarks