In our episode of Toy Business Unboxed, join us as we dive into the world of crowdfunding within the toys and game space with Victor, co-founder of LaunchBoom. Discover how Victor and his team have raised over $150 million in crowdfunding and developed a systematic approach to ensure the success of campaigns on platforms like Kickstarter and Indiegogo. Victor shares his journey from starting a digital marketing agency to becoming a powerhouse in crowdfunding, and how his unique method of pre-launch testing and paid ads can predict campaign success. Learn valuable insights on transitioning post-campaign into Amazon and other sales channels, and what key steps every entrepreneur should take to avoid common pitfalls. Don't miss Victor's advice on laying a solid groundwork before launching your crowdfunding campaign to increase your chances of making a significant impact.

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In our episode of Toy Business Unboxed, we dive into an inspiring conversation with Valerie and Cortney from Large As Life. They share how their journeys inspired them to create life-size animal puzzles aimed at bringing families together. Learn how a quest for a perfect Yellowstone souvenir led to an innovative line of educational puzzles that encourage multi-generational bonding through trivia and unique design features. Discover the challenges they faced in launching their company, their intentional focus on sustainability, and their inclusive design approach that appeals to all ages. Lastly, get insights into what makes their brand stand out in the competitive toy market and their exciting future plans. Don’t miss their valuable advice for aspiring toy entrepreneurs!

⭐Highlights:

00:00 Introduction to Toy Business Unboxed

00:46 Meet Valerie and Cortney from Large As Life

01:15 The Genesis of Large As Life

02:36 Current Product Line and Future Plans

03:16 Educational and Interactive Puzzle Design

13:32 Challenges and Marketing Strategies

21:12 Advice for Aspiring Toy Entrepreneurs

23:24 Conclusion and Contact Information

Join us in this episode of Toy Business Unboxed, where we welcome Tyler Jefcoat, the founder of Seller Accountant and leader of the Seller Roundtable Mastermind Group. Tyler, with his extensive experience in e-commerce, shares insights on crucial topics like macroeconomic trends, the impact of interest rates on customer behavior, cash flow management, and building lasting customer relationships. Discover Tyler's journey from being an accountant to helping e-commerce businesses thrive. The conversation dives deep into managing cash flow, the significance of balance sheets, accrual versus cash-based accounting, and preparing for business exits. Tyler also offers valuable advice on ensuring higher value product selections and developing strong supplier relationships. This episode is packed with practical tips and strategies for both budding and seasoned e-commerce entrepreneurs.

⭐ Highlights:

00:00 Introduction and Guest Introduction

00:50 Tyler's Journey to Becoming Seller Accountant

02:15 E-commerce Trends and Macroeconomic Factors

05:24 Managing Cash Flow in E-commerce

08:14 Profit First and Financial Planning

15:33 Accrual vs. Cash-Based Accounting

18:52 Preparing for an Exit Strategy

27:06 Final Advice and Closing Remarks

Join us in this episode of Toy Business Unboxed as we dive into the secrets of the toy industry. In this March 2025 webinar, we'll explore the 'Five Pillars of Digital Marketing' specifically tailored for the toy and game business: content marketing, social media marketing, digital ads, email marketing, and SMS marketing. Learn practical tips, see real-life examples, and understand how to integrate these strategies to boost brand visibility, engage customers, and maximize sales. Jason also shares insights from his journey, challenges faced, and the importance of passion and perseverance in the toy industry. Don't miss the actionable advice on optimizing digital campaigns and measuring success. Tune in for a comprehensive guide on transforming your playtime ideas into profitable businesses.

⭐ Highlights:

00:00 Introduction to Toy Business Unboxed

01:46 Jason Hsieh's Journey and Background

04:46 Overview of the Five Pillars of Digital Marketing

06:41 Content Marketing Strategies

13:23 Social Media Marketing Insights

19:02 Effective Digital Advertising Techniques

27:41 Maximizing Email Marketing

38:11 The Power of SMS Marketing

40:21 Integrating the Five Pillars for Success

41:24 Conclusion and Next Steps

Join us in this episode of Toy Business Unboxed as we welcome Paul, the owner and CEO of Burning Rubber Toy Company. Paul's inspiring journey in the toy industry began at the age of 15 and catapulted with his love for Hot Wheels. He shares how the die-cast market evolved, the importance of listening to your customer base, and his innovative approach to organizing inventory and managing a toy truck. Paul also discusses the role of eBay and Amazon in his business, the challenges of selling online, and his shift towards in-person events post-pandemic. Tune in to hear about Paul’s advice for new entrepreneurs and his passion for making a positive impact through toys.

In our episode of Toy Business Unboxed, we sat down with Marty and Brett, the passionate co-founders of GoChuckle. Together, they share their inspiring journey of turning a love for baking competition shows into a successful board game company. The duo dives into the creation of their first game, Hasty Baker, and discuss the importance of playtesting, community engagement, and balancing creativity with business. They also touch upon the challenges of navigating Kickstarter, manufacturing logistics, and the complexities of selling on Amazon. Join us for valuable insights and heartfelt advice for aspiring toy entrepreneurs, all while exploring the joy of bringing families together through interactive games.

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In our episode of Toy Business Unboxed, we chats with Kyle Mundy, a seasoned leader with over 25 years of experience in product development, marketing, and e-commerce. Kyle shares his journey in the toy industry, from his early days at Intex to his experiences at companies like Pacific Cycle and Banzai. The discussion digs deep into the challenges of managing seasonal products, especially with the shift towards e-commerce platforms like Amazon. Kyle provides valuable insights into forecasting, inventory management, and the impact of online marketplaces. He also shares his thoughts on the evolving consumer behavior in the e-commerce landscape and the strategic decisions brands must make to thrive. Tune in for a comprehensive look at the dynamic world of seasonal toy products and essential advice for those entering the industry.

⭐ Highlights:

00:00 Introduction to Toy Business Unboxed

00:42 Meet Kyle: A Toy Industry Veteran

01:24 Kyle's Journey in the Toy Industry

02:21 Challenges of Managing Seasonal Products

06:44 Impact of E-commerce on the Toy Industry

10:58 Navigating Amazon's Marketplace

22:10 Vendor Central vs. Seller Central

25:49 Final Thoughts and Advice for Toy Entrepreneur

In our episode of Toy Business Unboxed, join us as we unveil the secrets behind the 'Toy Launch Formula,' designed to help both new and existing toy brands thrive on Amazon. Throughout this February 2025 masterclass, we cover essential strategies such as inventory management, listing optimization, and impactful marketing. Learn from real-life case studies and get actionable tips on advertising, collecting reviews, and ensuring compliance with Amazon's guidelines. Whether you're launching a new toy or seeking to boost your existing product's performance, this episode is packed with invaluable advice to help you scale your brand on Amazon.