Episodios

  • Selling Love: The Business of Online Dating
    Jun 28 2025

    From our Season 11 Archives, one of our favourites.


    This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years.


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    Hosted on Acast. See acast.com/privacy for more information.

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    29 m
  • Ask Terry 2025
    Jun 21 2025

    This week, it’s our annual Ask Terry episode.

    As we do every year, we open the show to questions from our listeners.

    This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice.


    Hosted on Acast. See acast.com/privacy for more information.

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    28 m
  • Gone in 60 Seconds: Crazy Automobile Stunt Commercials
    Jun 14 2025

    Dramatic car stunts are not just the stuff of movies.


    They’re also the stuff of car commercials.


    We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 m
  • Yes I Can: Marketing to People with Disabilities
    Jun 7 2025
    This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

    Hosted on Acast. See acast.com/privacy for more information.

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    28 m
  • Brand Envy (2025)
    May 31 2025

    This week, it’s our annual Brand Envy episode.


    We look at four brands that I admire.


    One is a cosmetics empire started by a woman in an era when women couldn’t even vote.

    One is a band I have a soft spot for.

    Another is a family-owned business that has lasted 88 years.

    The fourth is a TV show that broke records.

    And they all have one thing in common – they succeeded against all odds.

    Hosted on Acast. See acast.com/privacy for more information.

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    27 m
  • CAT-alogues & DOG-alogues: Pet Marketing
    May 17 2025

    This week, we talk about Pet Marketing.


    The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.


    We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.


    We’ll flip through IKEA’s CAT-alogues and DOG-alogues.


    And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.



    Hosted on Acast. See acast.com/privacy for more information.

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    27 m
  • Bookmarks 2025
    May 10 2025

    This week, it’s our annual “Bookmarks” episode.

    We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes.

    So we save them up for this show.

    We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo.



    Hosted on Acast. See acast.com/privacy for more information.

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    32 m
  • Seizing The Moment
    May 3 2025

    This week, we look at how the marketing industry seizes pop culture moments.


    We’ll talk about a website that got national attention by making a bold prediction about a TV show.


    How A1 Steak Sauce caught the funniest – and luckiest break.


    And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.




    Hosted on Acast. See acast.com/privacy for more information.

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    28 m