Join us for an engaging conversation with Benny Gold, founder of @lawyer_stories, as he shares his unique journey from practicing law to launching a successful podcast. Discover the inspiring story of how this former attorney transformed his career path through digital storytelling.

Career Pivot Insights: Learn how to successfully transition from a traditional legal career to building a thriving media platform

Content Creation Strategy: Understanding how to build and engage a community through storytelling and legal industry insights

Personal Branding Tips: Discover how to leverage professional expertise to create a unique podcast identity

Entrepreneurial Mindset: Insights on taking calculated risks and turning a passion project into a sustainable venture

Building Authenticity: How to create genuine connections with your audience while maintaining professional credibility

AI Revolution in PR: Media Monitoring and Brand Perception

Episode Summary: An in-depth exploration of how artificial intelligence is transforming public relations, particularly in tracking and understanding brand perception.

Featuring insights from Liana Zavo, founder of Zavo Media PR Group, this episode examines the revolutionary impact of AI tools in media monitoring and sentiment analysis.

Key Topics Covered

AI-Powered Media Monitoring

Advanced algorithms scanning multiple platforms simultaneously- Real-time monitoring of news, social media, blogs, and broadcast content- Pattern recognition and trend identification

Sentiment Analysis Capabilities

Emotional tone detection in brand mentions- Context analysis of positive, negative, and neutral coverage- Early warning system for potential PR crises

Strategic Benefits

Proactive crisis management- Deep insights into brand perception- Trend identification and pattern recognition- Workflow automation for PR tasks

Implementation Guidelines

Best Practices for AI Implementation:• Define clear monitoring objectives• Develop comprehensive keyword lists• Regular verification of AI analysis• Combine automated and manual monitoring

Limitations and Challenges

Data noise and irrelevant results- Difficulty interpreting nuance and sarcasm- Need for human oversight and verification

Future Outlook

The evolution of AI in PR is moving towards more sophisticated analysis capabilities, improved context understanding, and deeper insights into consumer sentiment, making these tools increasingly essential for modern brand management.

Book A PR & Branding Consultation with Liana Zavo

Where Beauty Meets Wellness: Your Weekly Dose of Skincare Science, Self-Care, and Soul-Searching with NYC's Top Medical Aesthetician

Join licensed medical aesthetician Alice Khalkad on this episode as she spills the tea on beauty's best-kept secrets, demystifies trending treatments, and chats with wellness experts who are transforming lives from the inside out!

• 🧪 Beauty Lab: Breaking down skincare science into bite-sized brilliance
• 🎭 Treatment Talk: Behind-the-scenes looks at cutting-edge aesthetic procedures
• 🧘‍♀️ Mindful Moments: Holistic approaches to radiant living
• 👑 Celebrity Secrets: Exclusive interviews with beauty industry titans
• 💆‍♀️ Self-Care Sunday: Weekly wellness rituals you'll actually stick to

Available wherever you get your podcasts! New episodes drop every Wednesday.

Book Alice Khlakad For Your Next Skincare Treatment