Join us for an engaging conversation with Benny Gold, founder of @lawyer_stories, as he shares his unique journey from practicing law to launching a successful podcast. Discover the inspiring story of how this former attorney transformed his career path through digital storytelling.

Career Pivot Insights: Learn how to successfully transition from a traditional legal career to building a thriving media platform

Content Creation Strategy: Understanding how to build and engage a community through storytelling and legal industry insights

Personal Branding Tips: Discover how to leverage professional expertise to create a unique podcast identity

Entrepreneurial Mindset: Insights on taking calculated risks and turning a passion project into a sustainable venture

Building Authenticity: How to create genuine connections with your audience while maintaining professional credibility

AI Revolution in PR: Media Monitoring and Brand Perception

Episode Summary: An in-depth exploration of how artificial intelligence is transforming public relations, particularly in tracking and understanding brand perception.

Featuring insights from Liana Zavo, founder of Zavo Media PR Group, this episode examines the revolutionary impact of AI tools in media monitoring and sentiment analysis.

Key Topics Covered

AI-Powered Media Monitoring

Advanced algorithms scanning multiple platforms simultaneously- Real-time monitoring of news, social media, blogs, and broadcast content- Pattern recognition and trend identification

Sentiment Analysis Capabilities

Emotional tone detection in brand mentions- Context analysis of positive, negative, and neutral coverage- Early warning system for potential PR crises

Strategic Benefits

Proactive crisis management- Deep insights into brand perception- Trend identification and pattern recognition- Workflow automation for PR tasks

Implementation Guidelines

Best Practices for AI Implementation:• Define clear monitoring objectives• Develop comprehensive keyword lists• Regular verification of AI analysis• Combine automated and manual monitoring

Limitations and Challenges

Data noise and irrelevant results- Difficulty interpreting nuance and sarcasm- Need for human oversight and verification

Future Outlook

The evolution of AI in PR is moving towards more sophisticated analysis capabilities, improved context understanding, and deeper insights into consumer sentiment, making these tools increasingly essential for modern brand management.

Book A PR & Branding Consultation with Liana Zavo

Where Beauty Meets Wellness: Your Weekly Dose of Skincare Science, Self-Care, and Soul-Searching with NYC's Top Medical Aesthetician

Join licensed medical aesthetician Alice Khalkad on this episode as she spills the tea on beauty's best-kept secrets, demystifies trending treatments, and chats with wellness experts who are transforming lives from the inside out!

• 🧪 Beauty Lab: Breaking down skincare science into bite-sized brilliance
• 🎭 Treatment Talk: Behind-the-scenes looks at cutting-edge aesthetic procedures
• 🧘‍♀️ Mindful Moments: Holistic approaches to radiant living
• 👑 Celebrity Secrets: Exclusive interviews with beauty industry titans
• 💆‍♀️ Self-Care Sunday: Weekly wellness rituals you'll actually stick to

Available wherever you get your podcasts! New episodes drop every Wednesday.

Book Alice Khlakad For Your Next Skincare Treatment

In this episode, we're diving deep into personal branding with expert strategist Liana Zavo, CEO of ZavoMedia PR Group. Whether you're just starting your career or looking to level up your professional presence, this episode is packed with actionable insights.

Episode Highlights:

• 💫 Why personal branding is non-negotiable in today's professional landscape
• 🎯 Understanding your Unique Value Proposition (UVP)
• 💻 Building a consistent online presence
• 📊 Strategic personal brand management
• B.E.P.I.C Framework

"Your personal brand isn't just about being visible - it's about being consistently valuable in your unique way." - Liana Zavo

🔑 Learn how to:

• Define your distinct professional offering
• Align your online presence across platforms
• Create a cohesive professional identity
• Stand out in your industry

🎧 Listen now on:

• Spotify
• Apple Podcasts
• Google Podcasts

📱 Connect with Liana Zavo:LinkedIn: PR Strategist

Website: www.zavomediapr.com

#PersonalBranding #CareerDevelopment #ProfessionalGrowth #BrandStrategy #Leadership

Join us for an enlightening conversation with Milana Dostanitch, the visionary founder of IWILL (Inspiring Women in Law League), established in February 2021. A distinguished employment law attorney, Milana has been consistently recognized as a rising star by New York Super Lawyer Magazine since 2017, an honor bestowed upon only 2.5% of New York lawyers. Episode Highlight—The journey of founding I WILL League and its mission to empower women in law - Building and nurturing community trust in the legal profession- Advocacy for employee rights, especially within immigrant communities- The importance of accessible legal information and representation

Key Takeaways: Understanding your rights as an employee in New York- The significance of community advocacy in legal practice- How trust becomes the cornerstone of successful legal representation

Why This Episode Matters: Milana’s dedication to employment law stems from a powerful mission: ensuring every employee, especially those in immigrant communities, has access to information about their rights. Her story demonstrates how legal expertise combined with community trust can create meaningful change.

What to Look Forward To: Insights into building a successful legal career while maintaining a strong community focus. Personal stories and experiences from a recognized Rising Star in New York’s legal community. Practical advice for both legal professionals and those seeking to understand their workplace rights.

Don’t miss this inspiring conversation about leadership, community advocacy, and the power of making legal information accessible to all.

Join Liana Zavo as she interviews Robin Gargano on her podcast, "Unleash The Story Within," for an enlightening discussion on resilience, legacy, and transformation. In this candid conversation, they celebrate Robin as a mother, author, and businesswoman defined by integrity, resilience, and tenacity—someone who has triumphed over adversity by truly embracing life.As a successful resiliency strategist and mental skills coach for athletes, Robin grew up witnessing her father's entrepreneurial journey and elite success, which inspired her to forge her own path in business from an early age. Motherhood further fueled her passion to motivate her daughters to pursue their dreams. Robin is committed to creating the freedom she deserves, leaving a legacy for her children should they choose to follow in her footsteps, and ensuring they have the fulfilling life they deserve.

Linktree: https://linktr.ee/l4map

Robin’s Book: The BEAUTY Within the Tragedy

Available now on Amazon https://a.co/d/dikNJmy

In this episode we have the best-selling author Oren Klaff interview our host of the show, Liana Zavo, the powerhouse in PR and storytelling, on the importance of PR and the significance it plays for small businesses.

I sit down with PR powerhouse Liana Zavolunova, who teaches me the art (and mystery) of public relations. PR isn’t a quick hack; it’s more like alchemy. Liana breaks down three essential PR moves to elevate your brand without the typical ‘pay-to-play’ strategy.Key Highlights:- Authentic Storytelling - How do you use storytelling to connect with people for real instead of plastering your name on billboards?- Personal Brand Diagnostics - Liana’s no-BS feedback on where most people (including me) miss the mark with their online presence.- Smart PR Moves for Real People - Practical strategies to increase visibility without going Hollywood on it.If you want to cut through the noise, this is your playbook. Dive in.Oren Klaff has worked on $2 billion of deals, an absurdly large number that is growing every day. Anyone interested in dealmaking would be intrigued to see his “pitch and” close”-style while he’s working as both investor and advisor to high-growth companies. Oren has published a lifetime of “lessons learned” about money and dealmaking in two seminal books, Pitch Anything and Flip the Script, which have sold more than a million copies. Oren is the founder and manager of Intersection Capital, an investment and advisory firm with over $1 billion in recent transaction volume, including companies in the fields of software, ecommerce, SaaS, artificial intelligence, genetics, electric vehicles, medtech, and fintech. Over 5,000 companies are subscribed to his weekly videos on dealmaking, sales, and business growth.

The Lawyer Stories Podcast features Liana Zavo, Founder & CEO of ZavoMedia PR Group. Liana is a PR expert, crisis and reputation manager, and Forbes thought leader & contributor located in New York City. Liana shares with us that she is a second-generation journalist, inspired by her grandmother, who was a journalist in Russia. Liana is passionate about what she does and will get your personal brand and company recognized on television and major media platforms - like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024. Liana is inviting Lawyer Stories community members to attend the upcoming PR & Branding Summit in NYC!

Get started today on building a strong online presence: