In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.

00:00 Introduction to Sales Call Challenges

00:48 Welcome to the Useful Content Podcast

00:54 Meet Sam Dunning: B2B Strategy and SEO Expert

02:12 Understanding B2B SEO Mistakes

03:18 The Importance of Bottom-Up SEO Approach

04:02 When Should Companies Invest in SEO?

06:19 Paid Ads vs. Organic Search

09:55 Zero Click Search: Impact on SEO

12:37 Connecting SEO to Sales

15:43 Steps to Effective SEO for Revenue Generation

25:56 Addressing Real Customer Questions

27:01 Building a Best-in-Class Page

27:23 Technical SEO Simplified

29:41 In-House vs. Outsourcing SEO

32:33 Leveraging YouTube for SEO

35:01 Effective Blog Strategies

37:38 Structuring Your Website for SEO

41:50 Continuous Website Improvement

44:52 The Ultimate SEO Rule

46:02 Conclusion and Contact Information

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

Listen to the audio Version:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.

Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn

PLUS!
Why you should NEVER join an Engagement POD.

00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister