In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.

00:00 Introduction to Sales Call Challenges

00:48 Welcome to the Useful Content Podcast

00:54 Meet Sam Dunning: B2B Strategy and SEO Expert

02:12 Understanding B2B SEO Mistakes

03:18 The Importance of Bottom-Up SEO Approach

04:02 When Should Companies Invest in SEO?

06:19 Paid Ads vs. Organic Search

09:55 Zero Click Search: Impact on SEO

12:37 Connecting SEO to Sales

15:43 Steps to Effective SEO for Revenue Generation

25:56 Addressing Real Customer Questions

27:01 Building a Best-in-Class Page

27:23 Technical SEO Simplified

29:41 In-House vs. Outsourcing SEO

32:33 Leveraging YouTube for SEO

35:01 Effective Blog Strategies

37:38 Structuring Your Website for SEO

41:50 Continuous Website Improvement

44:52 The Ultimate SEO Rule

46:02 Conclusion and Contact Information

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

Listen to the audio Version:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.

Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn

PLUS!
Why you should NEVER join an Engagement POD.

00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.

00:00 Introduction to Content Creation Strategies
00:49 Welcome to the Useful Content Podcast
02:04 Defining Video Marketing
06:38 Educational Content: Teach First, Then Sell
16:23 The Power of Storytelling in Video Marketing
22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration
27:19 Leveraging Authority Through Video Content
29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators
31:39 Batch Content Creators 32:23 Core Content Creators
33:33 Assessing Your Content Creation Style
34:49 Using Tools to Analyze Content Performance
40:32 Defining Success in Video Marketing
42:57 Final Thoughts and Takeaways
44:41 Post-Show Conversation

Guesting on my own podcast today...who woulda thunk!

Thanks to Christine McLean Lewis for being the host today
You can find her here:
https://www.linkedin.com/in/christine-mclean-lewis/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.

00:00 Introduction to Positioning
00:57 Welcoming Winston Henderson
01:33 The Importance of Positioning
04:04 Challenges in Positioning
12:08 Insights from April Dunford's Book
12:59 Learning from Fletch PMM
15:20 Developing a Positioning Statement
21:35 The Need for Consistent Positioning
23:21 Levels of Positioning
24:26 Practical Exercise on Positioning
25:09 Understanding Client Problems
26:13 Defining the Better Way
27:21 The Authority Branding System
28:26 Business Assessment and SWOT Analysis
31:35 Client Research and Interviews
33:09 Creating the Flowchart
33:52 Positioning and Problem Resonance
38:14 Challenges in Positioning
39:18 Implementing the New Positioning
44:49 Overcoming Resistance to Change

Connect with Winston:

https://www.linkedin.com/in/the-content-marketing-guy/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn.

00:00 The Importance of Video in Client Engagement
00:56 Introduction to the Useful Content Podcast
01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach
02:47 The Power of Content in Sales
04:11 Jarrod's Content Creation Process
07:50 Developing Your Unique Content Style
11:50 Transitioning to Entrepreneurship
14:06 Why LinkedIn is the Best Platform for B2B
21:52 Recognition and Achievements
24:01 The Impact of Consistent Content Creation
27:00 The Power of Personalized Video Messages
28:01 Building Connections on LinkedIn
32:01 Secrets to Effective DM Strategies
33:15 Crafting the Perfect DM Script
42:30 The Importance of Content Over Profile Optimization
43:59 Future Directions and Aspirations
47:46 Concluding Thoughts and Final Advice

Connect with Jarrod:
linkedin.com/in/jarrodbestmitchell

Listen to the audio Version:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.

00:00 Welcome and Introduction to Ron Johnson

01:12 Ron Johnson's Background and Journey

03:28 The Essence of Branding

05:29 Employee Engagement and Branding

10:34 HR's Role in Branding

10:59 Real-Life Examples and Impact

21:57 HR Professionals as Branding Superheroes

24:53 HR's Role in Employee Engagement

25:07 The Enron Example: Integrity in Question

26:00 Branding Equation: Integrating HR

26:37 Employee Scenarios: Uber and Beyond

27:29 Changing People: Internal vs. External

30:10 Employee Experience: Health and Fun

34:35 Employee Engagement and Company Success

35:59 Storytelling and Company Culture

38:18 Content Quality and Employee Advocacy

45:19 Final Thoughts and Contact Information

Connect with Ron

https://www.linkedin.com/in/ronjohnsonco

IG: @ronjohnsonco

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.

We talk about:

→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be involved in the creation of their company’s Podcast

Enjoy the conversation and Let’s make useful Content!

00:00 Welcome to the Useful Content Podcast
00:23 Introducing Ryan Sullivan
00:41 The Problem with Company Podcasts
01:40 Defining Podcast Failure
02:16 The Role of Goals in Podcast Success
03:25 Podcast SEO and Natural Endings
04:24 Audio vs. Video Podcasts
07:05 Creating Effective Thumbnails
08:07 YouTube and LinkedIn Video Strategies
11:35 The Benefits of Podcasting
13:56 Building a Profitable Podcast
16:59 Account-Based Podcasting
23:30 B2B Marketing's Midlife Crisis
26:27 Belief in Organic Social Media
27:31 The Role of Talent in Podcasting
29:18 Founders as the Face of Content
32:30 Creating Unique and Effective Podcasts
35:22 Balancing Evergreen and News Content
40:35 Customer-Centric Podcasting
42:53 Key Principles for B2B Podcast Success
44:52 Conclusion and Final Thoughts

Connect with Ryan
Google Ryan R. Sullivan, he’s on YouTube.
Website: podcastprinciples.com

Linkedin: https://www.linkedin.com/in/sullybop/

Listen to the audio Version:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister