Episode Overview: Getting doubts from family? Comments from friends like "why don't you just get a REAL job"? If you are building a business, this is comes with the territory. Today we talk about the most common crappy comments I've gotten and how I've learned to have my own back, and believe anyway. If you've been doubting or questioning if your business is worth the effort, if it's gonna make it, if you should be doing this - this episode is for you.

Notable Quotes:

When someone says to you: "Having your own Business, It’s not secure."

It may take some time to figure out but - it can be secure and it can be scaled. The truth is that you can make a lot of money in your own business. It may just take a you some time to build and grow it.

It’s not like getting a job where you are taught one skill and expected to do this one thing well. Instead you need learn a bunch of jobs and skills, you need to be extremely driven, open, motivated, and willing to fail and fail and fail until you make it. But once you make it, you’ll have become a new human, one who can now start any business, one who is confident and secure in his or her ability to start any business.

If you can build a business and get it to be profitable, you are more secure. You can’t be “let go” or “fired” from your own business, you’ll always have a job, you make your own money, you are MORE secure.

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Having trouble booking new weddings? If this feels true for you, it's probably because you haven't established TRUST with your potential Brides and Grooms. This episode dives into strategies to establish trust quickly. Things you can actually work on right now to establish trust and book more weddings. Some of the strategies may surprise you. It's a good one, listen in!

Notable Quotes:

"When speaking with a new couple, ask them to to tell you about what their vision is, what they’re looking for, what their stresses and worries are and then LISTEN. Let them do most of the talking. Get a feel for what their main worries are instead of trying to sell them right away. Address their worries directly. Address their vision directly. Address their plan directly - let them know if it’s possible. Then tie in your services, or your offer to these things. How does what you do help relieve their worries? How does what you do align with their vision? How does what you do help their plan to be more efficient, simpler, easier, better? This is how you sell without being pushy. This is how you build TRUST with your couples. It's more about helping and less about selling. "

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Wondering how a wedding business who makes over $100k a year thinks about time, money, freedom, rest and more? This episode is for you. In today's episode we talk about 7 mindset shifts that changed the trajectory of my business. I go deep on these and dissect why I believed the old thought and what it took to shift into the new belief. Grounding in any of these beliefs will be a major growth point for becoming a match to book more weddings and make more money in the wedding industry. Enjoy!

Notable Quotes:

I used to think that "People won’t pay that much for my services” but the truth was that I didn’t believe my services were worth more, so I couldn’t confidently stand behind my pricing. Now I believe "My Couples are happy to pay my prices because I’m the best”. An easy way to get here is to think about whatever it is that you KNOW you’re badass at, it could just be one small thing like "I'm really good at natural light photography" - ground in that. Know there are couples, the ones who are looking for this exact thing that are willing to pay good money for the best, are you the best? Could you be? The more you shift into being the best the more money you’ll make.

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: What if it's all happening for you? This is such a shift in perspective. One that every entrepreneur should have when building a business. Your business challenges are there for a purpose. To grow and expand you in the biggest, quickest ways possible so that you get your biggest soul desires. This is what you wanted. This is an opportunity for you. Listen in on this episode if your stuck in the "uncomfortable, scary, uncertain" part of building a wedding business and need a reminder of why, this could be exactly what you needed.

Notable Quotes:

"When you ask for something BIG you are gonna need to grow big. Growing big ALWAYS feels uncomfortable, scary, and uncertain. That’s how you know you’re on the right track.

” This is your opportunity to BECOME the badass wedding business owner who not only can create this business but who also can hold it."

"What if it were all happening for you?

• The challenges
• The lessons
• The failures
• The uncertainty
• The scariness

If were all there for you to become a wedding business owner who is fully evolved, confident, secure, supported, trusting, knowing that she could handle IT ALL with strength and grace. Because that IS what's happening right now."

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Things I wish I knew in my First Year of Business - from the 3 questions you can ask yourself to know you're going to make it to the importance of creating boundaries around your work and personal time. With what feels like a lifetime of wedding business knowledge ( 14 years of experience and a six figure business) this is the advice I'd give to my younger self in year one. All the things I wish I knew but which would have NEVER been on my radar because I was so busy doing, doing, doing. This is a great episode for anyone newer in the wedding industry still figuring things out.

Notable Quotes:

"Think of your first year as 'Wedding School'. You are becoming a new version of yourself and learning so many new things, how to run a business, the ins and outs of your trade, marketing, sales - it's a lot. It's okay to take the pressure off of needing to booking more weddings to feel successful. You're still figuring things out. Celebrate the little successes along the way and re-evaluate your definition of success because you showing up every day, trying to figure things out and going all in is a success in itself.”

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: How do you find & define your niche in the Wedding Industry? When is it time to niche down? How do go all in on this new niche AND make money in it? We discuss all of these things and more in today's episode.

Notable Quotes:

"Niching down. That was scary, that was hard because essentially you’re going to have to start turning weddings away. You’lll have to decide and go all in on one specific type of wedding, trusting that it’s a better use of your energy. This is what allows you to create a wedding business that you love, doing only the types of weddings you feel most connected with. It allows you to grow your capacity to think differently, to be the best at this niche. Once you’re the best at that type of wedding, that's when your business really starts to take off.”

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Struggling to book weddings? If yes - this episode is for you! Today we talk about five reasons most wedding businesses struggle to book weddings consistently, what your doing push Brides & Grooms away and how to fix this. Join Nicole as she breaks down some advanced marketing and messaging strategies that take most businesses years to learn.

Download the full guide: "Why Your Struggling to Book Weddings - 8 Steps To Be Irresistible to Brides & Grooms"

Notable Quotes:

" We think if we give more information we’re providing more value which will equate to booking more weddings, but we have it backwards. Too much information dilutes your messaging, it feels overwhelming to couples, pushes them away and makes them confused. Simple clear messaging is so much better. Instead think : What exactly does my couple want to know, feel and believe in order to book me? How can this be expressed with words & photos? Then show proof with testimonials."

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Wanting to get onto the coveted Wedding Planners "Preferred Vendor List"? In this episode we'll talk about exactly how to get noticed by established wedding planners in 2025. We're not holding back in this one - I'm giving tips on exactly how to reach out, what to say, how to stand out, how to build a connection and what not to do. This is an episode you won't want to miss!

Notable Quotes:

" Getting in with wedding planners won't be easy, but the effort is totally worth it. You will not only book more weddings, the bookings will be so much easier because you have the backing of an established planner. "

" Authenticity goes a long way, so does offering something of value - copy and paste cold pitch emails never work and neither do coffee dates, we just don't have time for that".

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/