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What to Expect When You're Connecting

What to Expect When You're Connecting

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What to Expect When You're Connecting includes interviews with a wide range of industry subject matter experts who share their journey, advice, and the mistakes they've made along the way in IoT. If you're adding connectivity to your products for the first time or seeking to optimize and scale your existing connectivity operations – welcome to the conversation.

© 2025 What to Expect When You're Connecting (Soracom)
Episodios
  • Approaching Agriculture Inventory Monitoring by Combining IoT and AI
    Apr 29 2025

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    In this episode of What To Expect When You're Connecting, host Ryan Carlson speaks with Nathan Hoel, Co-founder and CTO of BinSentry, a company in the smart agricultural technology market. They discuss the challenges of ensuring reliable connectivity for IoT devices in rural areas, the importance of customer-centric solutions, and the hurdles BinSentry faced with different IoT connectivity technologies. Key topics include BinSentry's use of time-of-flight sensors for accurate feed inventory in silos, dealing with microfretting in SIM cards, and the impact that a flexible and reliable IoT connectivity partner has on reliability, support, and the impact on cost savings. Nathan shares insights on maintaining focus as a start-up and the significant impact of precise billing models on their business operations.


    00:00 Audio Podcast- Full Episode

    00:33 Challenges in Animal Feed Management

    01:02 BinSentry's Technological Solutions

    03:00 Customer-Centric Approach

    06:23 Processing the Data of Taking Measurements

    09:42 AI and Image Processing

    11:45 The AI Training Process

    15:44 Inventory Management and Business Impact

    18:48 Staying Focused on the Mission and Avoiding Scope Creep

    19:55 How saying no is the key to maintaining focus and a winning market strategy

    26:29 Digging into Technical Topics for Product Development

    26:51 Connectivity and Radio Selection

    32:10 Reliability Lessons Learned

    32:43 The Vampire Issue: Solar Panel Problems

    34:07 Importance of Carrier Relationships in Rural Areas

    36:28 Soracom's Proactive Problem-Solving

    40:18 Temperature Challenges and Industrial SIM Cards

    46:56 Billing Model Innovations with Soracom

    59:09 Final Thoughts and Reflections

    01:00:08 What is Soracom to You?

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    1 h y 4 m
  • Making Bluetooth Usable in Enterprise IoT Deployments
    Mar 6 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson welcomes Felix Zhao, founder and CEO of Cassia Networks, to discuss the evolution and potential of Bluetooth technology in enterprise IoT applications. Felix shares insights about the history of Bluetooth, its challenges in enterprise settings, and how Cassia Networks addresses these issues with advanced Bluetooth gateways and routers.

    The conversation explores technical innovations like increased range, cost-efficiency, and Bluetooth security, making it a viable solution for industrial and healthcare environments. The episode also covers the importance of cellular connectivity in simplifying deployment and reducing costs, with Felix highlighting the partnership with Soracom to enhance their offerings.

    The discussion includes practical applications and future advancements in Bluetooth technology, making it an informative listen for IoT professionals.

    00:00 Video: Using Bluetooth in Enterprise IoT Deployments
    00:27 Introduction and Guest Introduction
    01:21 The Evolution of Bluetooth Technology
    02:29 Bluetooth in Enterprise IoT
    06:09 Comparing Bluetooth with Other Technologies
    09:06 Security and Power Efficiency of Bluetooth
    10:59 About Bluetooth Security and Channel Hopping
    13:52 Cassia Networks' Innovations
    17:20 Technical Aspects of Cassia's Bluetooth Gateways
    19:50 Integration and Application of Cassia's Solutions
    23:57 Exploring Cellular Connectivity in Industrial Gateways
    24:26 Challenges in Industrial and Medical Environments
    25:14 Customer Feedback and Product Evolution
    26:28 Cost and Maintenance Benefits of Cellular Gateways
    27:02 Success Stories and Real-World Applications
    31:20 Innovations in Bluetooth Technology
    31:36 Bluetooth Roaming and Medical Applications
    35:53 Future of Bluetooth in Industrial Settings
    38:03 Conclusion and Final Thoughts

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    42 m
  • Integrating LTE-M Smart Buttons to Track Medication Use (guest Dr. Nagesh Kadaba, RxKeeper)
    Jan 3 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson interviews Dr. Nagesh Kadaba, founder of RxKeeper. They discuss the innovation behind RxKeeper, a device designed to improve medication compliance through the use of LTE-M cellular smart buttons. The conversation covers the origins of RxKeeper, its development process, and the challenges faced in creating a simple yet effective solution for medication adherence. Learn about the device's ability to track medication usage, the advantages of using LTE-M technology, and how it is making a difference in the healthcare space. Tune in to hear insights on the future of digital health and connected products for IOT professionals.

    00:00 RxKeeper with Nagesh Kadaba

    00:54 The Inspiration Behind RxKeeper

    01:36 Innovative Design of RxKeeper

    02:35 Evolution of the Product

    03:23 Simplifying Medication Management

    08:18 Clinical Trials and Patient Outcome

    14:27 Provisioning and Distribution

    24:45 Technical Challenges and Solutions

    28:06 Transition to AWS Server

    28:26 Implementing Funk for Data Integration

    28:40 API and Webhook Setup

    29:07 Future Plans for Integration

    31:29 Soracom Integration and Benefits

    34:42 Closing Remarks and Future Prospects

    35:32 What is Soracom to You?

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    36 m
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