Workfluencer Podcast Por Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn arte de portada

Workfluencer

Workfluencer

De: Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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 Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.© 2025 Rhona Pierce Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates

    How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates
    Jun 24 2025
    Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand deal Why follower count matters less than you think for partnerships How to price partnerships when you have zero precedent The qualification process that helps you avoid toxic brand relationships Three tactical steps to land your first brand deal this week Lorna Erickson & Victoria Gates are hiring manager coaches with over two decades of interviewing experience, making them THE expert interviewers. They help companies and hiring teams make more accurate, equitable and confident hiring decisions one interview at a time. Their content shines a light on frustrations both candidates and hiring teams experience in the interview process, focusing on educational AND entertaining information geared towards anyone in the hiring, interviewing and business space. Their mission is to make the interviewing experience better for everyone involved. RESOURCES MENTIONED: Check out our hiring manager self-paced training and consultation services Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef ****🌟 CONNECT WITH LORNA 💼 LinkedIn: https://www.linkedin.com/in/lornaerickson/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH VICTORIA💼 LinkedIn: https://www.linkedin.com/in/vpreston/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ Brand partnerships, corporate influencer, workfluencer, content creator business, influencer marketing, B2B partnerships, content monetization, talent acquisition content, LinkedIn content strategy, TikTok for business, social media monetization, creator economy, partnership pricing, influencer rates, content marketing ROI, employer branding, HR content creation, professional development content, how to get brand deals 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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    54 m
  • Content Creation While Employed: Jessica Winder on Brand + Boundaries

    Content Creation While Employed: Jessica Winder on Brand + Boundaries
    Jun 17 2025
    When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you're an individual contributor afraid to post or a leader wanting to enable your team's voices, Jessica's journey from "timid" content creator to LinkedIn powerhouse offers a masterclass in building influence without losing your job. In this episode we cover: Why Jessica calls herself a “troublemaker”, and how that became her brand Her evolution from timid LinkedIn posts to bold public leadership The post that nearly got her fired (and what saved her) Why she finally made the leap to TikTok and YouTube How she batch-creates content with a full-time SVP role and four kids under two Her best advice for professionals afraid to post online Jessica D. Winder is the SVP of People at CoLab Software and Founder of Hidden Gem Career Coaching. Known for creating "good trouble" in traditional HR spaces, Jessica has built a following of nearly 80,000 on LinkedIn by sharing honest insights about workplace culture, leadership, and personal growth. She's the author of The Hidden Gem Within and recently expanded into video content on TikTok and YouTube. Jessica is five years sober and openly advocates for addiction awareness in professional spaces. RESOURCES MENTIONED: Subscribe to Jessica’s Newsletter: The Corporate Cheat Code Buy Jessica’s Book Takeover The Workfluencer Podcast Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef⁠ ****🌟 CONNECT WITH JESSICA 💼 LinkedIn: https://www.linkedin.com/in/jessicadwinder/ 🎵 TikTok: https://www.tiktok.com/@hiddengemcoach 🌐 Website: https://www.hiddengemcareercoaching.com/ 📸 Instagram: https://www.instagram.com/hiddengemcoach 📹 YouTube: https://www.youtube.com/@hiddengemcoach 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ HR executive content creation, workplace personal branding, employee advocacy programs, LinkedIn content strategy, corporate content creation, sobriety in workplace, HR thought leadership, video content for professionals, workplace authenticity, content creation while employed, HR leader personal brand, corporate social media guidelines, workplace vulnerability, professional content boundaries, executive personal branding 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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    50 m
  • Creating Content at Unleash America with Rachel Bourne & Lydia Wu

    Creating Content at Unleash America with Rachel Bourne & Lydia Wu
    Jun 10 2025
    Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and chaotic reality behind those polished recaps flooding your LinkedIn feed. In this episode we cover: The dual-channel mindset required for successful event content creation Why conference recaps are becoming essential as travel budgets tighten Strategic gear choices that actually work (and what to leave at home) How to collaborate effectively without losing your authentic voice The real reason why conference attendance is shifting toward vendors Practical systems for consistent content creation workflows Rachel Bourne is a global talent strategist and systems HR executive with nearly 20 years of innovation leadership experience across Fortune 500 companies. Currently on sabbatical from corporate life, she hosts The Shift Show, where she translates complex workplace trends for professionals navigating the future of work. Her background spans technology transformation, AI strategy, and talent management. Lydia Wu is an HR Swiss Army knife with experience across consulting (Accenture, Deloitte), innovation leadership (Panasonic), and HR tech solutions. She’s the creator behind Oops, Did I Think That Out Loud? where she bridges the gap between HR buyers seeking fit-for-purpose technology and innovative vendors who may have spent their marketing budget on product development. Her content focuses on demystifying HR tech and helping practitioners navigate AI rationally. RESOURCES MENTIONED: Rachel Bourne’s The Shift Show Lydia Wu’s Oops! Did I Think That Out Loud? Perceptible Studios – Video content that builds trust WORKFLUENCER RESOURCES & TOOLS: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce ****🌟 CONNECT WITH LYDIA 💼 LinkedIn: https://www.linkedin.com/in/lydiaywu/ 🌐 Website: http://oopsdidithinkthatoutloud.com/ 📸 Instagram: https://www.instagram.com/oopsdidithinkthatoutloud 📹 YouTube: https://www.youtube.com/@OopsDidIThinkThatOutLoud 🌟 CONNECT WITH RACHEL 💼 LinkedIn: https://www.linkedin.com/in/rachel-bourne/ 🌐 Website: https://www.theshiftshow.net/ 📸 Instagram: https://www.instagram.com/shifthappens4u/ 📹 YouTube: https://www.youtube.com/@ShiftHappens4U 🎙️ Podcast: https://www.theshiftshow.net/podcast 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ conference content creation, HR content creators, event content strategy, content collaboration, conference recaps, workplace content creation, workfluencer, Unleash America conference, Unleash America 2025, conference recap videos, event content creation tips, Unleash America content creation, how to create conference recaps, conference content collaboration, Unleash conference coverage, HR conference content strategy 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr In this episode, we cover:RECOMMENDED NEXT EPISODE→ Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef
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    59 m
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