Behavior Change

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Conquer the CHES Exam offers a clear and concise study companion for those pursuing the Certified Health Education Specialist credential. Aligned with the Seven Areas of Responsibility established by the National Commission for Health Education Credentialing (NCHEC), this guide provides focused summaries of essential concepts from health assessment and program planning to communication, advocacy, evaluation, and lifelong learning. Designed to complement more detailed study materials, this book does not attempt to cover every sub-competency or test question in exhaustive depth. Instead, it ...

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

In Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, award-winning diversity, equity, and inclusion (DE&I) expert Jason R. Thompson delivers a practical and engaging handbook for implementing a DE&I program in your organization. The CAPE technique, developed by the author, gives you a clear blueprint and the tools you'll need to make your diversity program a success. In this book, you'll learn how to achieve early and significant wins to create the necessary long-term organizational change needed for successful DE&I programs.

Listen to this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual for finding our own internal leadership power. By helping us learn new ways of thinking and behaving, it shows how we can transform ourselves from victims to powerful agents of change. And for anyone who yearns to be an internally driven leader, to motivate the people around them, and return to a satisfying work life, Deep Change holds the key.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

In this abridged audiobook version of his best-selling title, Paul Dix talks you through the book’s hugely influential behavior management approach - an approach whereby expectations and boundaries are exemplified by people, not by a thousand rules that nobody can recall. The testing, watch out for and nuggets sections have been removed for this audiobook, but the indispensable advice on how to involve all staff in developing a whole school ethos built on kindness, empathy, and understanding remains.

What if you were your own worst enemy? What if everything you believed about well-being, quality of life & financial freedom was holding you back? What if you could let go of old thinking patterns and begin anew? This isn’t just a book… it’s Quantum Transformation! Now imagine what your life would look like if you had the “blueprint” to manifest your highest vision of yourself! Many of today’s “Law of Attraction” books seem to suggest a fairy tale doctrine that merely siting back THINKING about success, health and love will magically attract them to you. Most of them, ...

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.

In his new audiobook, The Heart-Led Leader, Spaulding turns his focus to ourselves - to who we are. Authentic leaders, Spaulding says, live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others is far more important than our titles or our ability to crunch numbers or the impressive degrees we display on our walls. To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy, and love.

Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.

Have a new husband by Friday? Is that even possible? Dr. Kevin Leman says it is. The New York Times best-selling author and self-help guru shows even the most frustrated wife how she can have a new husband by Friday. Leman reminds any wife that if what she's doing to get better behavior out of her husband isn't working now, it never will. So it's time for a change. That means it's time to change her own patterns of behavior.

Here’s how to make purposeful system change happen! The world faces a multitude of crises that demand transformative changes in how we live and do business. Yet a core question is...how to make purposeful transformation happen? Catalyzing Transformation shows the way through innovative organizing processes that anyone can use to catalyze purposeful whole system transformational change for a better world.

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

My beginner's book is your ticket to one of the coolest and most mysterious subjects out there. This isn't your average physics book. It's a portal to understanding the stuff that makes up... well, everything! Subatomic particles. Do not let their size fool you; they have a massive impact on the world around you—the fundamental part of how everything works and not as complex as you might fear.

The Fieldbook is an intensely pragmatic guide. It shows how to create an organization of learners where memories are brought to life, where collaboration is the lifeblood of every endeavor, and where the tough questions are fearlessly asked. The stories here show that companies, businesses, schools, agencies, and even communities can undo their “learning issues” and achieve superior performance. If ever a work gave meaning to the phrase hands-on, this is it.

Culture change expert and diversity speaker Michelle Silverthorn explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone.

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world. David Ehrlichman draws on his experience as a network builder; interviews with dozens of network leaders; and insights from the fields of network science, community building, and systems thinking to provide a clear process for creating and developing impact networks.

The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success - or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings.