Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Dip into any news cycle these days and you will be assailed by stories of division, Between races, nations, professions, politicians, thought leaders... a rush to Other-ing. 30 years after the collapse of the Berlin Wall, it seems the walls between us are proliferating. Step into pretty much any organisation and you will find similar tales of woe. "It's sales!" ,"It's production!", "It's the customers!". And any sentence that starts "the trouble with..." is usually in support of another wall. Thirdly we all have walls inside our own hearts and minds. Walls that may have been built when we ...

Introducing an extraordinary read that promises to captivate your mind and unlocks the mystical world of the Purple Martins - The Flight Plan of Purple Martins. This comprehensive ebook reveals the secret behind the enigma of Martin Migration that has long perplexed researchers and bird enthusiasts. Starting with the Introduction, the book dives straight into the life and times of Martins and their historical significance. It then encompasses the essence of Martins' migration patterns and the critical role of climate and weather in their movement in Chapter 3 and 5. One of the highlights of...

When is the last time you visibly and boldly challenged the status quo? It might be a tough question to answer. Uncertainty about what’s on the other side of the familiar and comfortable stops many of us from taking action. And yet, we continue to stay stuck, unaware of our roadblocks, and without a meaningful way forward. What can be done? We must intentionally “invite change”.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker. At a time when half of Black households in the UK live in persistent poverty—over twice as many as their white counterparts—We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

In A Good Time to Be a Girl, Helena Morrissey sets out how we might achieve the next big breakthrough towards a truly inclusive modern society. Drawing on her experience as a City CEO, mother of nine, and founder of the influential 30% Club, which campaigns for gender-balanced UK company boards, her manifesto for new ways of working, living, loving and raising families is for everyone, not just women.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

Does it have to be this way? Can’t resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office - but at what cost? In Sleeping with Your Smartphone, Harvard Business School professor Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and accomplish more at work. And the good news is that this doesn’t require an organizational makeover.

Would you like to have the option to deal with other people's feelings all the more successfully? This audiobook includes two books - Emotional Intelligence 2.0 and Cognitive Behavior Therapy (CBT) - to improve your mind. In this important, must-have book, you will discover how to develop the most important skill anyone can develop, discover how to use it in your business, social life, and relationships, and start taking huge steps toward your goals!

Melanie Booher is considered, by many, as a name to know in the game of workplace culture transformation; here, she has collected a powerhouse team of authors who have offered their years of experience working in HR on how to create a passion within people for the work that they do everyday. Whether the work begins with silencing your inner critics, expanding the inclusion of critics within your culture, strengthening your leaders to guide to stronger integrity, or cultivating a workplace culture that is noticed and awarded by others, it’s all here in Culture Impact.

Why Elephants Cry is a fascinating frolic through the literature and evidence surrounding the use of unusual behavior of animals to measure and predict the environment. The role of animals, from the smallest ant to the biggest elephant, as predictors of environmental changes is framed around the climate crisis, which highlights the increasingly important part that animals will have to play in the future. Renowned biologist Professor John T. Hancock collects anecdotal stories and myths along with scientific evidence, demonstrating that observation of animals can be of tangible use.

Take Your Shoes Off First is a fast and entertaining listen that illustrates how easy it is to limit what is possible in your life - without knowing you are doing it. You will be pulled into a thought-provoking story about an executive who finds a better path forward through a challenging situation by embracing one simple idea. As he learns to see himself and the world more clearly, you will be inspired to do the same.

Life in Chains leads the listener, with casual disregard, on a journey through behavioral science, psychology, and philosophy. Whoever takes this journey will walk away with an overwhelmingly practical and applicable way to change their own behavior.

From the award-winning author and Financial Times columnist Elizabeth Uviebinené, a fundamental rethink of how we work and live. Because if we're going to really benefit from the radical shift of 2020, we have to rethink how we fit into an ecosystem. Elizabeth started with a simple desire to explore our relationship with work, and how it was impacting our lives.

Paul A. Pagnato has tapped into an incredible brain trust of world-renowned experts from a diverse set of challenging disciplines, each having encountered the intersection of exponential growth and transparency. Their honest assessment for turning challenges into opportunities is inspirational. Their work is changing the world, and now through the prism of transparency, the wave of the future is upon us.

Do you ever wonder why achieving results is such a struggle? Do you want that to change? Let Jez show you how to train your brain differently by uncovering strategies used by some of the most successful people in the world.

Early on in the Microsoft story, Bill Gates and other key executives met to decide how they would incentivize employees to make a charitable impact. The status quo was to offer a small percentage of your paycheck as a pretax deduction to a charity selected by your company. Microsoft decided to so something revolutionary instead. The Purpose Mindset tells the inside story behind how Microsoft built its culture of giving.

It is a fact that changing habits, motives, and personal traits is a tricky thing, but still not impossible. Yes, we are not comfortable with and want to replace them with better habits and characteristics that are more effective and productive and the best way to change is to change ideas related to our un-wanted habits or qualities. This book will help you to rebuild your habits, motivation, personality, and behavior. In brief, it will guide you to develop the best version of yourself by following the four-step plan that will completely change your life. You will be able to notice the ...

Verunsichert. Bockig. Auf dem Rückzug. Wir alle haben Denk- und Verhaltensweisen, die uns stören oder gar schaden. Wenn wir im Leben immer wieder in dieselben Fallen tappen, liegt das daran, dass wir unbewussten Mustern folgen: dem ängstlichen oder zornigen Kind in uns – oder dem strengen Richter, der mit Strafen und Liebesentzug droht.