Behavioral Science

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

Profiler Roy Hazelwood is one of the world's leading experts on the strangest and most dangerous of all aberrant offenders - the sexual criminal. In Dark Dreams he reveals the twisted motive and thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques that allow law enforcement agents to construct psychological profiles of the offenders who commit these crimes.

Do you want to learn how to read anyone like it's an open book? Do you want to understand if you can trust anyone in a few minutes? Do you want to improve the quality of your relationships? Relationships are the most important aspect of a person's life, and learning to manage them by understanding the emotions of those around you will increase your self-esteem and lower your stress levels, allowing you to get what you want from any relationship or simply create really solid bonds.

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

On June 25, 1973, a seven-year-old girl went missing from the Montana campground where her family was vacationing. Somebody had slit open the back of their tent and snatched her from under their noses. None of them saw or heard anything. Susie Jaeger had vanished into thin air, plucked by a shadow. As days stretched into weeks, and weeks into months, Special Agent Pete Dunbar attended a workshop at FBI Headquarters in Quantico, Virgina, led by two agents who had hatched a radical new idea: What if criminals left a psychological trail that would lead us to them?

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

Why do successful people get things done at the last minute? Why does poverty persist? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

Break Free from the Trap of Instant Gratification: A Practical Guide to Rewiring Your Brain for Long-Term Success In a world wired for speed and stimulation, it’s easier than ever to fall into habits that prioritize short-term pleasure over long-term progress. Backed by neuroscience and behavioral psychology, this evidence-based guide explores how instant gratification hijacks your brain’s reward system—and how to reclaim control. Drawing on cutting-edge research into dopamine, habit formation, willpower, and cognitive control, this book provides practical, actionable strategies to ...

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

Is medication the only way to treat phobias, depression, anxiety, post-traumatic stress, or other such concerns? Do you always need outside pharmaceutical assistance to treat your deep inner problems? No. Medication is not the solution always, and some people don’t even like getting treated that way. There is a better way - treatment from inside to outside. And Cognitive Behavioral Therapy (CBT) is the way to go, as it heals and strengthens you from inside to outside.

CBT techniques for long-term relief from panic, stress, and anxiety Are you easily overcome by anxiety, stress, and negative thoughts? Do you have trouble sticking to your long-term plans and pursuing your goals? Are you looking for soothing techniques that work in any situation? If you said YES to any of these questions, get everything you need and more in Cognitive Behavioral Therapy for Anxiety. In this life-changing book, you will: Get simple yet powerful techniques to rewire your brain: Expertly overcome anxiety, stress, and intrusive thoughts every time they start taking over your ...

Love Subject: Illuminating the Pathways to Genuine Love "Love Subject," the third profound offering in the "Truth from New Thought" series, seeks to redefine the essence and expectations of love in our lives. Following the enlightening paths laid by "Read Before the Meaning of Your Life is Lesser" and "Human Secret," this book delves deep into the often misunderstood and mystified concept of love. In a world replete with fleeting affections and superficial engagements, "Love Subject" offers a sanctuary of understanding, providing a roadmap to the most authentic and sustainable form of love....

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.