Brain Science

Purpose of the Book: Train Your Brain for a Healthier and Happier Life I have written this book to inspire you to discover the remarkable potential of your brain and mind with simple yet powerful words in a storytelling and conversational style. With over five decades of research and experimentation in cognitive science, as well as collaboration with leading experts in neuroscience, psychiatry, endocrinology, and metabolic health, I have crafted this book to share a holistic approach to enhancing mental performance, cognitive reserves, and well-being. The human brain is a dynamic, adaptive ...

In an era of constant stimulation, shrinking attention spans, and the relentless tug of instant gratification, willpower has emerged as a rare and coveted quality. We admire it in those who seem disciplined, resilient and focused. We envy those who effortlessly resist temptation, delay gratification, and commit to long-term goals. And yet, for all its appeal, willpower remains one of the most elusive and misunderstood human faculties. Why does it fail us at critical moments? What gives rise to its strength—and what erodes it? This book offers a fresh, engaging, and insightful journey into...

The human body was honed under unique conditions that no longer exist. The modern world has changed dramatically since our days as hunter gatherers, and it has caused widespread anxiety, stress, and disease, leaving our brains in disrepair. But science proves that the body and brain can be healed with the intervention of lifestyle protocols that help us to regain our cognitive birthright. In the Genius Life, Lugavere expands the Genius Foods plan, which focused on nutrition and how it affects brain health, and expands it to encompass a full lifestyle protocol.

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.

The first book in the series - "Red Brains, Blue Brains: The Psychology of MAGA" - covered authoritarianism generally, but its focus was more on the moment – the season of Donald Trump and his MAGA movement, which still threatens to persist at this writing. This second book seeks to expand the discussion beyond Trump and MAGA, peering into the human past and the role of authoritarian thought and behavior within the human story. In addition, it will hopefully add to the body of research presented in the first book, with a hefty section devoted to studies that explicate aspects of ...

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Dopamine, Oxytocin, Serotonin, Cortisol, Endorphin and Testosterone - these are the six substances that internationally acclaimed Swedish public speaker and coach David JP Phillips will guide you through to understand just how our chemistry can affect us and how we can take control and affect it. In this simple and accessible guide, learn how to harness the immense power of your mind to its fullest potential and optimize your body's chemical factory to achieve lasting transformation. This book will lead you to the future you desire and is for everyone who wants to feel high on life for real.

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

Conventional science has long held the position that 'the mind' is merely an illusion, a side effect of electrochemical activity in the physical brain. Now in paperback, Dr Jeffrey Schwartz and Sharon Begley's groundbreaking work, The Mind and the Brain, argues exactly the opposite: that the mind has a life of its own. Dr Schwartz, a leading researcher in brain dysfunctions, and Wall Street Journal science columnist Sharon Begley demonstrate that the human mind is an independent entity that can shape and control the functioning of the physical brain.

Early studies of the human brain used a simple method: Wait for misfortune to strike - strokes, seizures, infectious diseases, horrendous accidents - and see how victims coped. In many cases their survival was miraculous, if puzzling. Observers were amazed by the transformations that took place when different parts of the brain were destroyed, altering victims' personalities. With the lucid, masterful explanations and razor-sharp wit his fans have come to expect, Kean explores the brain's secret passageways.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Marc Lewis's relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta's opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime.

According to a poll from the American Psychological Association more than a quarter of U.S. adults say they’re so stressed they can’t function. But it’s not just adults. Teenagers and children are also experiencing the negative effects of stress. Blending brain science, biblical truth, and best practices, Stress Less provides hope and healing. From his PhD research, pastor Charles Stone presents nine actionable insights for those battling stress or who have friends or family with fear and anxiety.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Book 1: Neural networks, the hypothalamus, and the secrets of a woman’s mind! You probably aren’t sure what a neural network is, you likely have no clue what a hypothalamus is, but I bet you are aching to get your hands on the last one, especially if your a dude. Never fear my friends, for this book will teach you how neural networks operate and how they are used in medical diagnostics and Forex trading. You’ll learn what a hypothalamus is and how it works, tips for keeping it healthy along with six natural ways to improve its functioning capacity.

Using deadly foamal bombs and newly developed vibration weapons, men like Joao Martinho and his coworkers fought to clear the green hell of the Mato Grosso. But somehow those areas that had been completely cleared were becoming reinfested, despite the impenetrable vibration barriers. And tales were coming out of the jungles - tales of insects mutated to incredible sizes, of creatures who seemed to be men but whose eyes gleamed with the chitinous sheen of insects....

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.