Business Education

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

How do leaders become clearer as complexity increases? We live in a world where decisions require judgment, getting people on board, drawing on local knowledge, ingenuity, and commitment. As leaders, how do you get beneath surface-level change to tackle complex challenges with depth and clarity?

Nuance is the answer. Michael Fullan returns with an eminently digestible, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Graduate Management Admission Test or GMAT. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the GMAT. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

Are you thinking about your future and wonder if you will get to live with some financial stability? Does the stock market seem a bit scary and complicated to you right now? Don’t worry; everyone has been in your shoes when they first started out. The great thing is that you are getting out there at a very young age, and you can start investing from as little as the cost of a pizza! Many adults twice your age still don’t understand the stock market—here you are trying to live a financially independent life by giving yourself an advantage.

This is the thoroughly revised and updated second edition of the best-selling book Exploring Leadership. The book is designed to help college students understand that they are capable of being effective leaders and to guide them in developing their leadership potential. Exploring Leadership incorporates new insights and material developed in the course of the authors work in the field.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Living in the present means letting go of the things that are out of your control. It means maintaining perspective when times are tough and giving yourself permission to enjoy the here and now. By doing so, you cultivate a calmer, more confident inner self. This book offers fast, proven techniques that are practical and easy to implement from minute one—no useless medical jargon, no endless exercises.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

An approach to ending psychological suffering based on the ancient wisdom tradition of Advaita or self realization. This is a presentation of the essential teaching of this direct path to freedom that focuses on the recognition and realization of the true self. This audiobook identifies the root cause of suffering as the identification with the mind and the belief that the psychological construct that is considered the "person" is actual.

Good problem-solving skills are not something you're born with.... They’re something you can master. If your struggle is not coming up with solutions, but coming up with the best solution, look no further.

Grant writing shouldn't feel like a trip to the dentist. Take the pain out of the process with this innovative and fun, yes fun, guide. Learn all the inside tips and tools of the grant-writing trade in this easy-to-listen-to and upbeat book. This book is definitely for you if you break out in a cold sweat when your boss mentions the word "grant", or you've been tempted to throw your computer against the wall while writing a grant. It's a proven step-by-step system to help you write competitive grants.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

Tay Sweat knows money can’t buy you more time in life—but it can buy you more options for how to spend that time. F-U Money buys the freedom to spend time doing what you like, freedom to focus on your health and relationships, and freedom to be happy. Tay has spent years using multiple income streams to generate F-U Money to buy that freedom. Now, he’s doing what so few rich people are willing to—sharing the roadmap with you!

Find out how people speak English in real life. That’s where The Big Book of American Idioms comes in. You’ll see what the idiom means and the history behind it. Then, you'll see how it’s used in some example sentences. It’s everything you need to "bone up" on your English vocabulary! Get The Big Book of American Idioms to improve your English quickly and easily.

Whatever your experience of learning English, this is the course to get you speaking English quickly, confidently and with no chance of failure, with one-million-best-selling Language Coach Paul Noble. Native-speaking British and US language experts will help you to perfect your pronunciation as you progress through the course. You will learn a huge range of vocabulary in no time at all and be able to quickly make your new knowledge work for you in a variety of everyday scenarios.

An Introduction to Celebrity Protection and Touring offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business. More than the stereotypical bullet blocker, the modern protection specialist is a skilled practitioner who utilizes verbal judo much more than its physical counterpart. With real world advice, tactics and techniques on how to identify and defeat potential attackers, as well as covering everything from dealing with overzealous fans, to hyper-aggressive paparazzi, this audiobook offers proven solutions.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.