Business Strategy

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

Do the leaders in your company work together towards a common goal? Do they trust one another? Are they accountable not only individually but as a team? These are just a few traits found in community-minded leaders, the kind of leaders essential to grow your organization. With his new book, Community of Leaders, New York Times bestselling author Vince Molinaro breaks down why having a strong leadership culture in your organization is critical, how to build it, and how to sustain it for long term success.

Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. This eBook offers reasons why simple might work for you.

No matter how great you are at finding real estate deals, you could lose everything if you don’t manage your properties correctly. However, being a landlord doesn’t have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can be fun - but only if you do it right!

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As a USA Today and Wall Street Journal bestselling author of more than twenty-five books, independent publisher, international speaker, podcaster, and online entrepreneur, she serves others on six continents by helping new authors, speakers, and entrepreneurs build their own lucrative online businesses. Here, Connie shares her strategies for reaching peak productivity and a lifestyle you love by following through with everything you do.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.

(Texas Leaders Edition, Volume 1) Every enterprise needs leadership and great leaders are formed through both success and failure. Are you and your organization positioned properly for this new age of leadership? Adam Torres is here to help you move forward. In this latest edition of Mission Matters (Texas Leaders Edition, Volume 1), Torres features 14 top professionals who share their lessons on leadership. In these pages, through inspiring stories, you’ll discover: How to create a life with vision and opportunity How the FFA motto can shape someone’s life Having a natural love for ...

ATTENTION STUDENTS: If you need to write a paper on crisis management, then this is the perfect reference. It's simple, easy to understand, and right to the point. More and more leaders are realizing that crisis management is important to the growth and survival of their organizations. This importance will grow in the future, and it means the proper implementation and maintenance of crisis management programs will also become more significant. This book focuses on crisis management in organizations. It explores different types of crisis situations, shows how to set up crisis management ...

I started writing Your Writing Partner a few months ago. However, this book is nine years in the making. It is the book I wanted to read as I developed my blogging, digital marketing, and copywriting skills. Information that deals more in practicalities than the theories you would see in a college textbook. That is why Your Writing Partner is more than just a book. Instead, it is a system to help you develop the writing skills you need to drive targeted traffic and conversions to your business through your content. I set up the system, so you do not have to go it alone trying to figure out ...

In "How To Turn Your Passion To A Sustainable & Profitable Business," you are invited to embark on a transformational journey that bridges the gap between deep-seated passion and entrepreneurial success. This book is not just a guide; it's a blueprint for turning your fervor into financial freedom. Through its pages, discover how to harness your unique talents, create a business model that thrives, and maintain a balance between passion and profit. Why You Should Buy This Book: Uncover Your Entrepreneurial Spirit: Dive deep into the art of identifying your true passion and learn how to ...

Unlock the secrets to launching a successful donut shop with the Donut Shop Business Plan Blueprint, your essential guide to crafting a thriving donut empire. This comprehensive ebook takes you step-by-step through the entire process of planning, opening, and sustaining your very own donut business. From uncovering the perfect niche in the donut market to creating irresistible flavors that keep customers coming back for more, this ebook provides you with all the tools you need to stand out in a competitive landscape. Delve into understanding market dynamics, analyzing your competitors, and ...

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Transform Your Business from a Demanding Job into a Wealth-Generating Asset You started your business to create freedom, but somewhere along the way, you became its prisoner. Despite impressive revenue and years of hard work, you're working more hours than ever, feeling financially stressed, and watching your business consume your life instead of serving it. Break Free from the Hustler's Trap Most business owners are caught in what author calls the "hustler's trap"—believing that working harder, longer, and more intensively will eventually create the freedom they seek. This book reveals ...

Be Honest. Be Curious. Be Flexible. What if the biggest obstacle to your success is something you can't even see? Intellectual humility, intellectual curiosity and cognitive flexibility can transform the way you lead, think and grow. In Blindspotting, award-winning leadership expert Dr Kirstin Ferguson reveals how the best leaders aren't those with all the answers - they're the ones who can say, 'I don't know . . . yet.'

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.

Budgeting is a tool for dealing with the future. It helps you turn expectations into reality. An increase in profit should be the first consideration when you think about the prospect for your business in the next year. Working up a budget helps you to determine whether or not your profit goal is within reach. When the figures are all together, you have answers to questions such as: What sales will be needed to achieve the desired profit? What fixed expenses will be necessary to support these sales? What variable expense will be incurred in producing the services? Get These 3 Valuable Free ...

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

Few people know more about developing leaders than John C. Maxwell, the bestselling leadership author in history. In the last twenty-five years, he has grown from equipping a handful of leaders in one organization to developing millions of business, government, and non-profit leaders in every country around the world. In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.