Business Strategy

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Becoming a leader can take a long time. But it doesn't have to! By identifying and building extreme competence - or spikes - in a few key areas, you can rapidly accelerate your path to leadership. Let spikes take your career to the next level!

Great leaders understand that their team is only as strong as its weakest link. And healthy, nurtured relationships are key in making your team operate as a well-oiled machine. In Relationships 101, John Maxwell offers time-tested principles for connecting with people and building positive working relationships within an organization. The unique, pocket-size format puts straightforward, practical information at your fingertips.

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Recruiting Is Easy!: If You Approach It Like Sales And Marketing: By Kyle Patrick Smith has achieved a remarkable feat by being as Top #500 best seller in one of Amazon's categories. #154 Best Seller ★ in Internships (May 16, 2025). "Recruiting is Easy" explores HR's pivotal role in talent attraction and brand building, guiding professionals through strategic approaches to employee experience, community engagement, and partnerships. From crafting compelling employment propositions to fostering lasting relationships, this book empowers HR to elevate organizational success. With insights ...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Frameworks For Business Success provides guidance on how to build a foundational structure that will help entrepreneurs succeed and maximize their return on investment. The author delves deeply into topics such as systems and processes, key performance indicators, project and change management, and utilizing business resources. He also includes sections about executive retreats, strategic workshops, and wellness. The ultimate aim of the book is for entrepreneurs to be able to identify what they need in order to create an increasingly profitable business that can take them from where they ...

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

Embark on a groundbreaking journey into the future of sales with "Beyond Human." In this captivating exploration, I demystify Artificial Intelligence (AI) and reveal its transformative power in sales mastery. Written by an industry trailblazer, this book is not just a guide; it's your passport to unparalleled success. Join me as I navigate the intricate landscapes of customer interactions, streamlined processes, and the strategic integration of AI into every facet of the sales journey. Discover the secrets to enhancing efficiency, fostering personalized engagements, and building lasting ...

This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!

Few people know more about developing leaders than John C. Maxwell, the bestselling leadership author in history. In the last twenty-five years, he has grown from equipping a handful of leaders in one organization to developing millions of business, government, and non-profit leaders in every country around the world. In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Budgeting is a tool for dealing with the future. It helps you turn expectations into reality. An increase in profit should be the first consideration when you think about the prospect for your business in the next year. Working up a budget helps you to determine whether or not your profit goal is within reach. When the figures are all together, you have answers to questions such as: What sales will be needed to achieve the desired profit? What fixed expenses will be necessary to support these sales? What variable expense will be incurred in producing the services? Get These 3 Valuable Free ...

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.

This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

In Leaders Eat Last, Simon Sinek, internationally best-selling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.

Introducing "The Essential Guide to Starting Your Own Dry Cleaning Business" - the comprehensive, step-by-step handbook designed to help you transform your entrepreneurial dream into a thriving and successful reality! This captivating eBook is your one-stop shop for all things related to launching and growing a prosperous dry cleaning venture. Dive into the depths of the dry cleaning industry, from understanding its history and growth, to evaluating potential business opportunities. Delve into the critical aspects of choosing the ideal location and learn how to set up an eco-friendly dry ...