Car Marketing

If you're tired of working your butt off for nothing, it's time to change your strategy. Written by an experienced and bestselling car salesman, this book will give you all the tools and skills to step up your sales game and move a lot more inventory.

Unlocking the Secrets of Modern Sales Mastery for Automotive Dealers and Professionals In a fast-changing world where technology and consumer expectations constantly evolve, sales professionals must rise to the challenge of delivering results, building trust, and exceeding expectations. The First Pencil Approach is a groundbreaking guide that equips automotive dealers, sales managers, and professionals with the tools they need to thrive in this competitive environment. This book introduces a unique and holistic methodology that goes beyond traditional sales practices. It bridges the gap ...

Does Selling 100 Cars a Month Sound Impossible? I Thought So, Too . . . Until I did it! No one can sell 100 cars a month. Can they? Well, yes, they can. And you can, too. All you need are two things. You need to believe it’s possible. And you need to decide you want to do it. Once you have those two pieces of the puzzle firmly in place, your brain will start seeking out ways to make it happen. You’ll start thinking in new ways. You’ll approach your job differently. You don’t sell cars? That’s okay. It doesn’t matter whether you sell trucks, boats, RVs, motorcycles, or houses.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

As a 20-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years - combined with Google's own astonishing data on how website visits correlate to car sales.

Rent isn’t just expensive—it’s predatory. Wages haven’t kept up, eviction laws aren’t in your favor, and waiting for “the market to cool down” is a trap. Downsize to Survive is a no-nonsense survival manual for anyone priced out of traditional housing and ready to design a smarter, leaner life outside the system. This book doesn’t offer hope. It offers process. With brutally practical chapters covering everything from legal stealth parking and low-cost van conversions to water access, food storage, and off-grid power, it delivers the tactical knowledge you actually need to ...

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell. In my personal life, I've survived cancer...twice. I've had a gun held to my head and a knife held to my throat. My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

"SAVE MONEY LIVING CHEAPER" Do you want to stay afloat in this confusing world? No matter where you live or what has happened to you over the past few months. Right now with the virus the world has gone completely mad, it has changed completely from what it was like last year. The government has gone completely tax and regulation mad. Also electricity prices keep going up, and rents are definitely not cheap anymore. And if you have made the biggest investment of your life and actually brought your house, you can guarantee land taxes will go up and keep going up. And to top it off this ...

Introducing "The Beginner's Guide to Mobile Car Detailing Business" - the ultimate, step-by-step guide to starting, growing, and maintaining a successful mobile car detailing venture from scratch! Packed with practical, actionable insights, and smart strategies, this eBook is specially designed for entrepreneurs seeking to turn their passion for car care into a profitable and sustainable business. Say goodbye to confusion and get ready to be your own boss in the booming car detailing industry! In this must-have guide, you'll discover the secrets to identifying your target market with laser-...

Most desk managers believe that printing out a foursquare or saying "no" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker. If you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.

Starting a car rental business can be a highly profitable venture if done right, but it comes with its own set of challenges that can feel daunting for newcomers and seasoned entrepreneurs alike. From understanding market demand to managing logistics and navigating complex legal and insurance frameworks, the path to running a successful car rental business often seems littered with potential obstacles. 'How to Start a Car Rental Business and Thrive in a Competitive Market' is your comprehensive guide to overcoming these challenges and turning your vision into a thriving enterprise.

If you sell cars online and you’re struggling to figure out why your advertising just isn’t working, this book is for you. Result-Oriented Advertising Strategies Car Dealerships Don’t Know isn’t full of vague concepts and “industry jargon.” Instead, it’s packed with real, hands-on strategies I learned the hard way—from long shifts and late nights as a tire tech to my time consulting for dealers fed up with empty vendor promises and murky marketing advice. These are proven strategies I’ve applied over the years and seen succeed time and again.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

This book on Turo provides a comprehensive guide to succeeding as a car owner and host on the Turo platform. The book is divided into eight chapters, each addressing key aspects of the car-sharing business. Chapter 1 focuses on getting started with Turo, including signing up as a host, creating appealing listings, and understanding Turo's policies and guidelines. Chapter 2 delves into the importance of vehicle preparation, including cleanliness, maintenance, and proper documentation.

Start Your Own Detailing Business Study Guides provide valuable information about how to start up, own and operate a professional detailing business. The comprehensive business plans include timely information about how to write a business plan. The marketing, advertising and promotional plans are designed to help the entrepreneur create a strategic road map for success and communicate more effectively in the marketplace while targeting new clients. The complete process of detailing is thoroughly covered in the training plan along with information about the necessary detailing supplies and ...

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

The Study Guides, written by Mr. Canna provide valuable information about how to start up, own and operate your own professional boat detailing business. The comprehensive business plans are based on over 30 years of running his own detailing business; Mirror Finish Detailing, Williamstown, New Jersey. The Study Guides include timely information about how to write a business plan. The marketing, advertising and promotional plans are designed to help the entrepreneur create a strategic road map for success and communicate more effectively in the marketplace while targeting new clients. The ...

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.