Career Services

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

"Pass the Animal Control Officer Exam: Your Guide to a Career in Animal Control" is the ultimate study guide for aspiring animal control officers seeking to embark on a fulfilling career in the field of animal control. This comprehensive guide covers essential topics that are crucial for success in the profession, providing a comprehensive overview of the diverse responsibilities and challenges faced by animal control officers. From understanding animal behavior and mastering handling techniques to identifying various animal breeds and species, this guide offers in-depth insights into the ...

The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.

Are you looking to start your own tree removal business? How to Start a Tree Removal Business provides you with all the tools and insights needed to establish a successful venture in this lucrative sector. From understanding the fundamentals of arboriculture and acquiring necessary certifications to managing risk and marketing your services, this guide leads you through every essential step.

"Conquer the Postal Exam 477: Your Guide to Passing the Virtual Entry Assessment - CS 477 for Customer Service Clerk Positions" is an in-depth study guide aimed at helping candidates succeed in the USPS Postal Exam 477. This guide comprehensively covers each section of the exam, including Work Scenarios, Describe Your Approach, Tell Us Your Story, and Work Experience. Each chapter provides detailed strategies and practical tips for tackling various question types, ensuring candidates are well-prepared. The book begins with an introduction to the exam, explaining its significance and how it ...

Are you proficient in fixing appliances and eager to transform that skill into a profitable business? How to Start a Home-Based Appliance Repair Business is your ultimate guide to launching a successful repair service right from your home. Whether you're an experienced technician or an ambitious self-starter, this guide will help you navigate every aspect of building, managing, and expanding your repair business.

The Bicycle Book takes you on two intertwining paths. One is the author’s fond oftentimes funny tale of being a newbie paperboy at the tender age of 12. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars.

Getting It Done Right, unlike general management books, focuses on the issues uniquely faced by human service managers. Vincent Pettinelli encourages human service professionals to fully realize their commitment to the highest quality services by dedicating themselves to mastering essential management skills. Getting It Done Right is an invaluable guide for any human service manager or any employee considering a move into leadership. Human services is an environment with diverse constraints and frequently conflicting demands.

You don't have to settle for average! Take it from someone who knows what it's like to be told you'll never amount to being more than a punk kid. Whatever past you come from doesn't have to be your future. I always knew I was put on this planet to be great, but it wasn't until I took action and put in the work that I started seeing the results. I am here to show you how to do the same.

Go to college or learn a trade? For Joey Snider, this common high-schooler’s dilemma was easily resolved. He was going strong as a teenage apprentice plumber. That is, until his parents packed him off to college. But Joey couldn't stay away for long, and after eight years becoming a master in his trade, he bought and built up his own plumbing and water treatment company into a multi-van, seven-figure business.

Are you passionate about cleanliness and order, and eager to turn this passion into a profitable venture? How to Start a Home Cleaning Business serves as your comprehensive manual to establish a successful home cleaning service.

The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the number one health-care system in America.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.

This book is the product of his research - a culmination of tips, strategies, and almost two decades of experience in the call center field. It requires a paradigm shift - from being the victim of angry, threatening callers, to gaining the necessary tools and insights to stay calm and centered amidst chaos without taking others’ actions personally. Mastering the Irate Caller is a treasure chest of strategies that will help improve employee morale, customer retention, and mental health in the call center field.

Black Businesses offer great customer service generally. However, we also know that many Black business owners have long been plagued with the title of offering less than acceptable customer service in certain sectors. A small but significant number have spawned a reputation that makes them the butt of comedy and conversation in and outside the home. It is a topic that has intrigued Business Advisor, Consultant, and Author Yvonne Witter enough to research the problem. This book is the result.

Federal RIF Survival Guide: Turn Crisis into Career Triumph with Gerry Marrs' Master Strategy Why This Guide Is Non-Negotiable for Federal Employees A Reduction in Force (RIF) isn't just a bureaucratic hurdle—it's a career-defining moment demanding precision, strategy, and unshakable resolve. Gerry Marrs' Federal RIF Survival Guide: Securing Your Career and Building a Resilient Future delivers a battle-tested blueprint to not only survive but dominate in the face of federal workforce upheaval. Decode the RIF Maze with Unmatched Clarity Cut through the complexity of federal regulations and...

In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London, on vacation, (his first in years) he meets Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

War of the Ecosystems is your essential guide to navigating and dominating today’s Ecosystem-driven marketplace. Dr. Alejandro Canonero is an industry expert with a proven track record in building business ecosystems across multiple continents who reveals the strategies executives and tech leaders need to gain the upper hand in an ever-evolving technology landscape.