Career Services

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

"Conquer the Civil Service Exams: Your Guide to a Rewarding Civil Service Career" is a comprehensive resource designed to help aspiring civil servants prepare for and succeed in various civil service exams. The book covers a wide range of topics essential for exam success, including an introduction to civil service careers, the benefits and hiring process, and the different types of civil service exams. Detailed chapters delve into the exam structure and format, offering insights into common sections such as verbal skills, mathematical problem-solving, clerical skills, logical reasoning, ...

Getting ahead requires you to think strategically, embody specific values to help you stand out amongst your peers, and successfully navigate and build relationships with internal stakeholders. ‘How to Advance Your Career in Professional Services Marketing’ takes a deep inside look into how to go from a junior role to a senior role within the world of professional services marketing. Previously, if one wanted to learn how to advance their career within the industry in marketing and career management, they would have to learn on the job, read multiple books and combine the information of...

Inside this book, you will learn the essential habits to develop and apply consistently, which changed the game for me back in 1999. They helped me get over the $100,000 hump in 2001, and have elevated me farther than I ever expected to go decades later.

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back.

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

Everything you need to know about revenue management practice in simple language, with clear and easy-to-understand examples. From the originator of the ARPAR performance index (#ARPAR), this book brings a fresh view on revenue management and describes the tools that are relevant and effective today. After you start applying these strategies—you’ll start noticing the difference in less than a month, guaranteed.

Problem: Most Americans don't realize the potential gold mine in blue-collar business. By blue-collar business I mean a business providing a specialized service requiring a trained employee and manual labor. In my case it is chimney sweeping, but it can range from construction to gardening to plumbing and junk removal. There are literally thousands and thousands of opportunities, but many people don't consider blue-collar work as an option and are missing out as a result.

If you can't bear to watch the news lately, you're not alone. Luckily, Ione Butler is here to offer you some respite. As the founder of Uplifting Content, a social media platform followed by more than 1.5 million people, she understands the power of inspirational true stories - the kind we don't see covered enough these days. Here, she presents an eclectic group of narratives - some from people she's met in her own travels; others crowdsourced from the uplifting content community or taken from the headlines.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.