Career Strategy

It's no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday's approach to problem solving. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Change is happening more quickly and with more widespread ramifications than ever before. Catalyst is the spark leaders need to understand these emerging forces and to build adaptive organizations that will excel in the rapidly evolving environment.

What is great culture made of? How do you get more of it or turn around a group that needs improving? In The Culture Playbook, Daniel Coyle delivers a simple, clear, field-tested guide for building a strong, cohesive, high-performing group. Coyle has spent the last six years studying and consulting with some of the most successful groups on the planet—including IDEO, Pixar, the San Antonio Spurs, Navy SEALS Team six and others. Here, he distils his findings into 60 concise, actionable, scientifically proven tips for building safety, generating trust and establishing purpose.

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist.

Unequaled is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hardworking, but guess what - so is everyone else. So how do you stand out? You need to distinguish yourself in order to get ahead, but simply being good at your job is not enough. Moving up is about soft skills, networking, client connections, emotional intelligence, and your personal reputation. This audiobook is a frank and candid guide to what it really takes to succeed in the field.

Welcome aboard the voyage to personal empowerment and mental well-being through the mastery of self-talk! This book isn't about fleeting motivation; it's about long-term change – providing you with actionable tools and strategies that will be your unwavering companions on this transformative journey. The science behind self-talk and its incredible influence on your life's narrative…including a helpful self-assessment so you can analyze your own current self-talk.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Penguin presents the audiobook edition of Leaders by General Stanley McChrystal, Jeff Eggers and Jason Mangone, read by Paul Michael. Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his best sellers My Share of the Task and Team of Teams, McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on 13 great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones.

THE WAI SHOWER™ METHOD Master AI. Execute Faster. Lead the Future. READ THIS IF YOU WANT TO STAY RELEVANT. If you think AI is just another passing trend, this book isn’t for you. If you believe experience alone will future-proof your career, you’re already behind. If you’re waiting for AI to “settle in” before you act—you’re betting against history. But—if you feel the shift… if you sense the tremors of change… if you refuse to be one of those left scrambling when AI reshapes the world—this book is your lifeline. BLACKBERRY LAUGHED AT THE IPHONE. VOLKSWAGEN IGNORED ...

Niccolò Machiavelli’s The Prince is history’s greatest guide to attaining and keeping power; Ralph Waldo Emerson’s Power has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it; and it may be said that no greater work on the subject of military theory exists than Sun Tzu’s The Art of War. Abridged and introduced by PEN Award-winning historian Mitch Horowitz, these exquisitely brief and faithful condensations on leadership will mark a true turning point in your life and career.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined, and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players involved—some by design, many not. This science of complex adaptive systems must be the bedrock on which strategy is built.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

This book is not about lean. This book is about how to become lean. Lean strategy brings to a company a purpose of existence, belonging, influence, trust, and conscious leadership among its managers. It strengthens the autonomy and responsibility of individual employees and ultimately provides an everyday feeling of collaborative winning. This is my strategic approach to lean. Lean strategy consists of two parts. The first is to help you understand the problem. The second part of the book is a kind of manual.

Are you a leader, entrepreneur, or professional ready to elevate your impact in high-stakes environments? Do you want to understand what truly makes people tick in business—and use that insight to inspire action and trust? Charisma Unlocked is your gateway to mastering business psychology and becoming a magnetic presence in every room.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Some say business strategy is 50 percent art and 50 percent science. The truth is probably closer to 65 percent art and 35 percent science, but the science of strategy remains critical. While art must be developed from within, science can be taught - and it forms the foundation of any business strategy. In The Strategy Mindset, strategy consultant, author, and internationally renowned speaker, Dr. Chuck Bamford, provides a simple yet practical guide to creating corporate strategy using well researched and battle-tested approaches.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.