Consumer Research

Lista de productos
    • The Science of Smarter Spending
    • De: Elizabeth Dunn, Michael Norton
    • Narrado por: B.J. Harrison
    • Duración: 5 h y 29 m
    • Fecha de lanzamiento: 10-21-13
    • Idioma: Inglés
    • 4 out of 5 stars 419 calificaciones
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Power of Mimetic Desire in Everyday Life
    • De: Luke Burgis
    • Narrado por: Luke Burgis, Sean Patrick Hopkins
    • Duración: 8 h y 54 m
    • Fecha de lanzamiento: 06-01-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 836 calificaciones
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

    • Your 7 Triggers to Persuasion and Captivation
    • De: Sally Hogshead
    • Narrado por: Sally Hogshead
    • Duración: 8 h y 41 m
    • Fecha de lanzamiento: 08-10-10
    • Idioma: Inglés
    • 4 out of 5 stars 777 calificaciones
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

  • Precio regular: $14.95 o 1 crédito

    Sale price: $14.95 o 1 crédito

    • How to Make Good Ideas Great and Great Ideas Scale
    • De: John A. List
    • Narrado por: Will Damron
    • Duración: 8 h y 26 m
    • Fecha de lanzamiento: 02-01-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 319 calificaciones
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

  • Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • De: Suman Sarkar
    • Narrado por: Christopher Lane
    • Duración: 5 h y 32 m
    • Fecha de lanzamiento: 06-22-17
    • Idioma: Inglés
    • 4 out of 5 stars 250 calificaciones
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

  • Precio regular: $13.75 o 1 crédito

    Sale price: $13.75 o 1 crédito

    Se incluye en la membresía Plus
    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • De: Roger Dooley
    • Narrado por: Mark Ashby
    • Duración: 7 h y 14 m
    • Fecha de lanzamiento: 07-09-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 30 calificaciones
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • How Mobile Intelligence Will Change Everything
    • De: Michael Saylor
    • Narrado por: LJ Ganser
    • Duración: 8 h y 43 m
    • Fecha de lanzamiento: 05-20-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 103 calificaciones
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Build a Product That Sells Itself
    • De: Wes Bush
    • Narrado por: Derek Dysart
    • Duración: 4 h y 23 m
    • Fecha de lanzamiento: 10-28-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 297 calificaciones
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Precio regular: $14.95 o 1 crédito

    Sale price: $14.95 o 1 crédito

    • Ten Easy Rules to Make Sense of Statistics
    • De: Tim Harford
    • Narrado por: Tim Harford
    • Duración: 10 h y 24 m
    • Fecha de lanzamiento: 02-02-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 752 calificaciones
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • How Stories Go Viral and Drive Major Economic Events
    • De: Robert J. Shiller
    • Narrado por: Susan Osman, Robert J. Shiller - introduction
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 10-01-19
    • Idioma: Inglés
    • 4 out of 5 stars 455 calificaciones
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Precio regular: $16.34 o 1 crédito

    Sale price: $16.34 o 1 crédito

    • How We Misthink Money and How to Spend Smarter
    • De: Dan Ariely, Jeff Kreisler
    • Narrado por: Simon Jones
    • Duración: 9 h y 12 m
    • Fecha de lanzamiento: 11-07-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 1,689 calificaciones
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Precio regular: $22.49 o 1 crédito

    Sale price: $22.49 o 1 crédito

    • How to Boost It and Use It in Business and Beyond
    • De: Pauline Brown
    • Narrado por: Vivienne Leheny
    • Duración: 6 h y 57 m
    • Fecha de lanzamiento: 11-26-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 111 calificaciones
    • In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

    Precio regular: $18.89 o 1 crédito

    Sale price: $18.89 o 1 crédito

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • De: Adam Alter
    • Narrado por: Tristan Morris
    • Duración: 7 h y 18 m
    • Fecha de lanzamiento: 03-21-13
    • Idioma: Inglés
    • 4 out of 5 stars 319 calificaciones
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • How to Use Psychology to Influence Human Behavior
    • De: Nick Kolenda
    • Narrado por: Mike Norgaard
    • Duración: 6 h y 6 m
    • Fecha de lanzamiento: 09-18-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Consume Less, Save More, and Live Better
    • De: Chris Farrell
    • Narrado por: Chris Farrell
    • Duración: 7 h y 7 m
    • Fecha de lanzamiento: 12-22-09
    • Idioma: Inglés
    • 3.5 out of 5 stars 39 calificaciones
    • As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....

    Precio regular: $16.23 o 1 crédito

    Sale price: $16.23 o 1 crédito

    Se incluye en la membresía Plus
    • Create Zealots for Your Brand, Your Company, and Your Future
    • De: Patrick Hanlon
    • Narrado por: Alan Sklar
    • Duración: 7 h y 50 m
    • Fecha de lanzamiento: 05-17-06
    • Idioma: Inglés
    • 4 out of 5 stars 390 calificaciones
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Precio regular: $14.61 o 1 crédito

    Sale price: $14.61 o 1 crédito

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • De: Joey Coleman
    • Narrado por: Joey Coleman
    • Duración: 9 h y 28 m
    • Fecha de lanzamiento: 04-03-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 809 calificaciones
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

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