Creative Careers

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

SuperLoop is a groundbreaking guide to transforming organizations and individuals from the inside out. Whether you're a CEO seeking to revitalize your company culture or an individual looking to maximize your impact, this book provides the framework to accelerate Actionable Awareness into reality.

Dr. Gay Hendricks broke new ground with his best-selling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap.

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

The Program: Lessons from Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team-building and leadership development company. Drawing on the actual experiences of The Program's instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the audiobook clearly shows how The Program's training operations can help to achieve life goals and ambitions.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Don’t Keep Your Day Job will get you fired up, ready to rip it open, and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more.

If you want your staff to perform at their best, then you need to become the best damn manager ever, someone who can ignite your employees' passion for their jobs, enabling them to execute their duties at a high level whether you're there or not. The Best Damn Management Book Ever teaches managers, executives, and business owners how to do just that.

In this landmark audiobook, David Epstein shows that the way to excel is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. Studying the world’s most successful athletes, artists, musicians, inventors and scientists, Epstein discovered that in most fields - especially those that are complex and unpredictable - generalists, not specialists, are primed to excel. They are also more creative, more agile and able to make connections their more specialized peers can’t see.

The inspirational story of a former Microsoft executive’s quest to build libraries around the world and share the love of books What’s happened since John Wood left Microsoft to change the world? Just ask six million kids in the poorest regions of Asia and Africa. In 1999, at the age of 35, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as "the Andrew Carnegie of the developing world", he strove to bring the lessons of the corporate world to the nonprofit sector - and succeeded spectacularly.

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

When Marcus Whitney moved to Nashville in 2000, he was a college dropout with a one-year-old and a baby on the way. He waited tables and lived in a week-to-week efficiency hotel. From the outside, Marcus looked like the furthest thing from a budding entrepreneur. But inside, he knew entrepreneurship was his path to a better life. Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville’s new Major League Soccer team. Marcus walks you through his unlikely journey from waiting tables to building companies.

What is your one thing? The entrepreneur, thought leader, and best-selling author of Called to Create offers a refreshing invitation: stop trying to do it all so you can thrive in your unique, God-given work. In this thought-provoking audiobook, you’ll discover the exponential power of pursuing a singular craft. Through practical principles, Jordan Raynor provides straightforward steps for finding and thriving in your calling. He also highlights more than a dozen real-life examples of high-impact individuals who have chosen to focus on and excel in their unique gifting.

God's word is life and healing to you. The Bible promises God's children perfect health, so you don't have to be sick another day of your life. As a Christian, you have all of God's authority to change your world with your words. And when you speak the word of God, it is just as if God is speaking. God's Creative Power of Healing by Charles Capps is the perfect resource to equip you with teaching and healing scriptures in order to receive your promised healing.

Your own wonderful human imagination is the actual creative power of God within you. It is your savior. If you were thirsty, water would be your savior. If you needed a job, employment would be your savior. Your imagination is the power to save you from whatever circumstances you now find yourself. You can experience your heart's desire through the use of your imagination. Nothing is impossible to your imagination.

Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community. Under his creative, layer-based approach, Ware Malcomb has become a global leader in the industrial building sector—one of the world’s most successful and admired businesses of its kind.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.