Creative Careers

Are you unemployed? Or, are you overworked, underpaid, and stuck in a lifeless job, reporting to someone who doesn't seem to be doing much better than you are? You're not alone. Corporations once needed large inflows of middle managers and the formally educated. Many of these posts have disappeared or have been displaced by outsourcing, offshoring, international competition, and by technology.

We all know people who seem to move from success to success, with barely a pause or dip in between. They're always excited about the next big project or goal. When trouble comes, they land on their feet. They are role models and opinion makers who lead rewarding lives. In a world full of people who almost win, these are the few who do it repeatedly and consistently.

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

In Unlock Your Potential, founder and chief vision officer of ENTRE Institute Jeff Lerner shares lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover "digital real estate"— along with strategies anyone can use to escape the broken system and create their dream life in the modern world. Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible.

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chains, and how they can give back by donating portions of their profits to meaningful causes. Meanwhile millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop groundbreaking technologies and even travel to outer space.

The faster the world moves, the more important it becomes to slow down and look within for what makes us truly happy. If you measure success by the quality of your life rather than just by material achievements, then the timeless wisdom of this book will speak directly to your heart and soul. For more than 50 years, this classic inspirational guide has helped hundreds of thousands of people to move through obstacles and invite all-round success fully into their lives.

Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This is just another book about product management. Its a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams.

Teams today are more complex than ever before. With new team leader responsibilities like diversity training, virtual working, mental health awareness, individualism, and more, modern team leadership is in dire need of a new code. Author George Karseras, executive team development coach and founder of TeamUp, has coined such a code that he calls the "TeamUp Playbook." The code is a four-step sequence that any team leader can follow to produce high performing teams. TeamUp Playbook is a proven formula for how to be a great team leader today.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

Transform into the leader you want to become by helping others to maximize their potential in this new era. No matter what your organization looks like, Balanced Accountability offers a proven framework for getting these results.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

In an era where the foundational elements of business are being disrupted, Essential emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.

Leading Agile Acquisitions, by Jonathan Mostowski, is a powerful guide for transforming government contracting through culture change and agile methodologies in government procurement. It tackles the critical need for innovation in a traditionally rigid field, offering practical strategies and real-world examples. Ideal for government leaders, policymakers, program managers, and agile coaches, this book champions change and efficiency in procurement processes.

In How to be a Coffee Bean, bestselling coauthors of The Coffee Bean Jon Gordon and Damon West present 111 simple and effective strategies to help you lead a coffee bean lifestyle—one full of healthy habits, encouragement, and genuine happiness. From athletes to students and executives, countless individuals have been inspired by The Coffee Bean message. Now, How to be a Coffee Bean teaches you how to put The Coffee Bean philosophy into action to help you create real and lasting change in your life.

In this simple, fast-paced audiobook, you will be learning what it takes to create the life you want. 30 Days is for people who are struggling, wanting to change their lives, but they feel powerless and think change comes from the outside. They also keep doing the same things over and over expecting a different result, which Albert Einstein considered to be the purest form of insanity.

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television’s narrative inventiveness, emotional resonance, and artistic ambition. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream.