Great Marketing

Finally, an Agile audiobook created for executives—not engineers. Agile That Works delivers a clear, results-driven model for faster delivery, strategic alignment, and real business agility. If you're tired of Agile jargon, bloated frameworks, or “transformation theater” with little return, this audiobook offers a smarter way forward. Veteran enterprise executive Evan Farr Smith introduces the DO CREATIVE Agile Model—a practical, ten-part system designed to align leadership, empower teams, and drive consistent outcomes.

Welcome to The Great Escape – the ultimate guide to designing, creating, and operating mind-bending escape rooms that leave players begging for more. Whether you're a seasoned escape room creator or a budding enthusiast, this eBook is jam-packed with insights, strategies, and techniques that will help you elevate your game and create unforgettable experiences for your players. From the evolution of escape rooms to the future of the industry, every aspect of designing and running immersive puzzle rooms is covered in this comprehensive guide. Chapter 1 takes a deep dive into the roots of ...

Network marketing secrets revealed! Learn the best strategies from a real network marketing professional. Finally, go pro with this network marketing blueprint.

Herbert Hoover led one of the most fascinating lives of an America in the twentieth century. Orphaned as a young boy he would graduate from Stanford University, build a fortune as a mining engineer, and become the most accomplished humanitarian of his era. His complex personality led many to view him as aloof and uncaring, though ironically through his extreme generosity he helped feed millions of starving Europeans during two World Wars. After a brilliant career as Secretary of Commerce he became president of the United States in 1928 which was at the high point of America’s prosperity. ...

You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Meet Robert Paolini, an award-winning, top-selling real estate salesperson, who has decoded the essential communication skills of top producers. His breakthrough GOOD T.A.L.K. system dispels the myths of old-fashioned selling techniques and instead shows you how to genuinely connect with people and help solve their problems with integrity.

If you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive, attention-grabbing, job-getting resume. If you read this book, you’ll learn powerful new ...

Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.

As a nation of food-lovers we have been munching on fruit and veg, drinking tea and coffee, and using oils and spices for generations, but have you ever stopped to think how our most beloved foods came to be the way they are now? In Borough Market: Edible Histories, award-winning food writer Mark Riddaway takes us on a culinary journey through the most fascinating, surprising and downright bizarre stories behind Britain's favourite tipples and nibbles.

Turn your business into a sales and marketing powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. This is not only lost time and lost money but it’s threatening your culture and any real opportunity to grow. In The 7 Disciplines of Relationship Marketing, you’ll discover the greatest marketing strategy in history. And the best part...it’s right in front of you, doesn’t have to cost a fortune, and has a track record that can produce consistent and lasting growth for you and your company.

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.

The stock market is an attractive investment opportunity for everyone with some extra cash. But when it comes to investing in the stock market, many people have a lot of doubts and questions. We will first familiarize you with the strategies of the stock market, explain the various benefits and the risks that come with it, and tell you 10 secrets you need to follow while investing into the markets.

Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come.

“Twenty years in this business convinces me that any normal person using the customary 3% of the brain can pick stocks just as well, if not better, than the average Wall Street expert.” —Peter Lynch In You Can Invest Like A Stock Market Pro, author James Patterssen draws on thousands of hours of stock investing research and decades of stock trading experience to teach you how he built two growth stock portfolios that earned well over 100% returns and beat the S&P 500 by large margins. In a refreshing change from most stock investment books, investors learn exactly how James applies ...

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

While employees may possess the knowledge and skills to do their jobs, they are unaware of what best-selling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization’s reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

Meet Vinay; he is called a BrandPa by his friends, sometimes in a teasing manner, but mostly with awe in their eyes. Of course, he is too young to be called a GrandPa, but he is very interested in brands, all kinds of brands ancient, old and new. He follows hundreds of brands and keeps his brain updated with all the latest information about those. Ask him any question and he will give you a long (but not boring!) lecture about it, with never-heard-before facts and stories! Vinay will meet you in every chapter, with fascinating, mostly unknown details about famous brands. Use this ...