Great Marketing

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

While employees may possess the knowledge and skills to do their jobs, they are unaware of what best-selling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization’s reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.

They say that timing is one of the most important things in business. But how do you figure out if your timing is right? This book will guide you. Learn to identify drivers of good timing, business model impact, and how to apply what’s changing to your own situation. With examples from many companies – successful and failed – this book offers founding teams, product managers, investors, and innovation groups a way to evaluate timing in their own situations. Learn frameworks that help you think through your own situation, ways to present your timing advantage, and patterns that have ...

Meet Vinay; he is called a BrandPa by his friends, sometimes in a teasing manner, but mostly with awe in their eyes. Of course, he is too young to be called a GrandPa, but he is very interested in brands, all kinds of brands ancient, old and new. He follows hundreds of brands and keeps his brain updated with all the latest information about those. Ask him any question and he will give you a long (but not boring!) lecture about it, with never-heard-before facts and stories! Vinay will meet you in every chapter, with fascinating, mostly unknown details about famous brands. Use this ...

The Best Salesman by Bob Braudrick is an extensively researched and detailed audiobook that contains the core aspects of training for better marketing and sales strategy. In other words, this audiobook is a great tool for sales and marketing teams that are struggling to out run their competition. Every chapter of this audiobook focuses solemnly on what is essential in the market today. Through listening to this audiobook, listeners will be able to equip themselves with modern-day strategies and understand extensive and complex concepts with ease.

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

Biotech, high tech, bubbles, and busts, no two stock markets are ever the same. Getting ahead of the game demands something hard to find on Wall Street these days, a flexible long-term strategy good for all seasons. Start your search with this book. Capitalizing on the techniques of the shrewd money spinners that it profiles will help you profit, no matter which way the wind blows.

In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling process. Using 20 years of research with companies of all sizes, Karr reveals what great sellers do, and shows how anyone can implement the same powerful principles.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

If you are looking to improve the overall quality of the content on your website and you want to improve not only the visitor engagement on your site but also your overall website traffic, this audiobook was written with you in mind. In this audiobook you will find a variety of techniques and methods that you can use to reach your target audience and engage them in ways you have never thought of before.

In this book, Bob Braudrick will try to answer why you need more sales and how to develop a successful marketing strategy to attain more productivity. For many businesses, sales and marketing are the two most problematic elements of the whole business process. Therefore, business personnel and entrepreneurs spend an excessive amount of time perfecting these two aspects before officially entering their respective industries.

Are you interested in self-publishing notebooks, journals, diaries, and gag books? Having trouble coming up with niche ideas? You’ve come to the right place then. Why? Because this book is all about niches. As a matter of fact, that is the singular focus of this book. This book features over 100 different niche ideas.

James Stourton tells the story of the London art market from the immediate postwar period to the turn of the millennium in engaging and fast-paced style, populating his richly entertaining narrative with a glorious rogues’ gallery of clever amateurs, eccentric scholars, brilliant emigrés, cockney traders and grandees with a flair for the deal.

How to Close A Deal like Warren Buffett offers an original spin on Buffett’s near-mythic dealmaking prowess that will catch the attention of millions of Buffet fans worldwide. Here, Tom Searcy and Henry DeVries acknowledge leaders in sales and sales training and deconstruct the Buffett approach for dealmaking to give listeners a wealth of Warren wisdom to help close every deal.

On October 24, 19289, the stock market crashed. Stories of suicides abounded. So did murders. Rosalie Fitzwilliam discovered a young couple in an alley in the Financial District. Dead. She acts logically. She runs to her friend, Dr. Tabitha. Together, the two of them and their husbands and Sergeant Johan Klassen engage in the pursuit of justice that could end up going very badly for them. The story is set in New York City, Vermont and Miami after the crash. Many people suffered. A few used the disaster for a grab for power and money. Does what happened back then have lessons for the present...

If you lead, manage or influence a B2B sales organization of any kind, let this be a long overdue wake-up call: the time to grow and develop women and underrepresented sales professionals is now. The question is, will your organization be ahead of the curve or get left behind? For well over three decades, Lori Richardson has been selling, running a sales strategy firm, speaking, watching sales trends, and now helping to influence them.

Many small businesses focus their digital marketing strategies exclusively on Google, overlooking significant opportunities found in online business directories. While optimizing for Google is important, relying solely on it limits potential growth, visibility, and customer trust. In fact, 92% of consumers actively use online directories to discover local businesses, making directories essential channels for attracting customers. Listing your business in multiple reputable directories, such as Yelp, TripAdvisor, or AProfitableDay.com, significantly enhances visibility and credibility. ...

All of us know that users of the web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites - none of which are advertising.

Global neoliberalism is on its last legs, as a new international economic order takes hold: trade blocs, tariff wars, economic sanctions, and national champions are in; nationalism, anti-immigration movements, and the far-right are on the rise. Liberalism is being rejected by the civic realm, as the status quo of the past fifty years crumbles. Drawing on original research, leading economist Branko Milanovic reveals the seismic shifts that are shaping our world.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.