Marketing Psychology

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

In this third volume , we'll dive into Financial Analysis and Modeling, Business Valuation, Advanced Marketing Strategies, Advanced Organizational Behavior and Psychology, Industry and Sector-Specific Knowledge, Data Analysis and Visualization, Advanced Excel and Analytics Tools and Emerging Technologies for Consulting. We'll discuss everything a consultant needs to master the business knowledge required to ensure the success of your clients. With practical examples and exercises, this guide offers a hands-on approach to help you navigate the challenges and seize the opportunities that come...

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Unlock the secrets to becoming a smarter investor with "Mastering the Markets." This comprehensive guide covers essential strategies for diversifying your portfolio, exploring alternative investments, and managing risk with confidence. Whether you're a beginner or seasoned investor, this eBook provides practical insights on market psychology, alternative assets like real estate and commodities, and advanced hedging techniques to protect your investments and achieve long-term success.

Embark on a transformative journey through the dynamic world of niche branding with "Branding Brilliance," your essential guide to constructing a magnetic and memorable brand identity. This unparalleled eBook offers in-depth explorations into the multifaceted approach required to excel in today's competitive landscape. Each chapter meticulously unveils the secrets behind forging a deep connection with your niche audience, leveraging the art of storytelling, and implementing the psychological nuances of color and typography—all woven into an overarching theme of creating an unforgettable ...

Unlock the secrets of sales mastery with "Mastering the Market"—the ultimate guide that caters to anyone eager to rise above the noise and clinch success in the competitive world of sales. Whether you're starting out or looking to refine your sales strategy, this comprehensive eBook is designed to craft a path that leads you to achieving unmatched sales performance. Embark on a journey of discovery in the intricate realm of buyer psychology, where you'll gain insight into the emotional drives and cognitive biases that influence consumer decisions. The opening chapter sets the stage for ...

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Embark on a captivating culinary journey with "Hypnotic Gastronomy: Tailoring the Sensory Expression for Every Bite." This groundbreaking book explores the intersection of food, hypnotic suggestion, and sensory immersion, transforming the way you experience dining at every level. From street food vendors to Michelin-starred chefs, discover the power of evocative storytelling, multisensory experiences, and immersive ambiance to create unforgettable moments around the table. Hypnotic Gastronomy, a novel concept established by Joseph Crown, seamlessly blends the finesse of culinary art with ...

Are you ready to take control of your financial future and dive into the world of investing? In Trading Plan for Beginners, Leigh Vernon guides you step-by-step through the essentials of stock market investing, offering actionable advice and strategies tailored to beginners. This comprehensive guide takes the confusion out of investing, helping you develop a personalized trading plan that fits your style, risk tolerance, and financial goals. From understanding market fundamentals to mastering the psychology of trading, this book equips you with the knowledge you need to make informed ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.