New Business

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

Discover the power of keeping more of your hard-earned money with Self-Employed Taxes: Unleashing Schedule C Deductions. This simple guide breaks down the overwhelming world of taxes for self-employed individuals in plain English, providing step-by-step guidance and smart strategies to help you save money and stay on top of your taxes. Benefits of reading this book: - Save money: Learn how to report income and expenses correctly to lower your tax bill. - Reduce stress: Discover year-round strategies to plan ahead for tax time. What's inside the book: - Step-by-step guidance: A clear walk-...

Discover everything you need to know to generate the capital you need to take the real estate investing world by storm. Ninety percent of millionaires in the United States invest in real estate. Why? Because each and every one of them has done their homework, and they understand that investing in real estate is one of the best ways (if not the best way) to generate passive income in something that will only appreciate in value.

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Tired of the 9-5 grind but unsure where to start your entrepreneurial journey? Look no further than Start a Business in 10 Minutes a Day: A Guide for Busy People – the essential step-by-step guide to launching your business with minimal stress and maximum efficiency. Written by Andre St Pierre, an experienced entrepreneur, this practical guide is designed specifically for busy people who want to build a thriving business but have limited time to spare. With just 10 minutes a day, you’ll learn how to transform your idea into a fully-functioning startup.

Unstoppable Startup: The Ultimate Guide to Launching & Thriving The Ultimate Playbook for Entrepreneurs Who Refuse to Fail! Are you ready to break free from doubt, launch your dream business, and build a thriving, unstoppable startup—without wasting years on trial and error? In Unstoppable Startup, acclaimed entrepreneur Ryan White unveils a battle-tested roadmap to help you turn your big idea into a profitable business, scale like a pro, and dominate your industry.

The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

During his twenty years as a GP, Dr. Rangan Chatterjee, author of the international bestseller Feel Better in 5, has seen first-hand that motivation isn't always enough for us to maintain a healthy lifestyle. It's only when we learn how to support our own mental wellbeing and cultivate core happiness that these choices become easy. In Happy Mind, Happy Life, Dr. Chatterjee shares cutting-edge insights into the science of happiness and reveals ten simple ways to put you back in control of your health.

Disciplined Entrepreneurship: 24 Steps to Success Will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product.

Esta sencilla máxima muestra elocuentemente la teoría básica de este libro: el problema esencial del desarrollo personal no está en las circunstancias, sino en nuestra actitud vital.

You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. Get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...

l have taken every single lesson, strategy, and tactic learned and distilled them into one 4-step blueprint. It's called the "Law Firm Growth Acceleration Model." And it's the key for exponential revenue growth without wasting your time, your money, or working 100+ hours in your practice. In this book, you'll discover:

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.