Practical Marketing

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

Welcome to the world of revolutionary healthcare, where providing top-quality medical treatment is not just rewarding emotionally but financially as well. Healers, Inc. is the groundbreaking book that will hold your hand through the daunting but exciting process of setting up and running a cash-only medical clinic. With the healthcare industry in a state of flux, what better time to champion a model that puts patients first and empowers doctors to practice medicine as they always intended – free from the shackles of big insurance companies and government-imposed restrictions. In Healers, ...

Introducing "Rooted in Ethics," your comprehensive eBook guide that truly digs deep, empowering individuals and groups with a deep-seated interest in creating an ethical and sustainable farm store. This enlightening centerpiece of literature doesn't just offers strategies and tricks of the trade— it's a blueprint for a more sustainable future. Dive into the foundations of ethical and sustainable farming in Chapter 1, where you'll explore the essence of these crucial concepts and delve into the complexities of farming regulations. This foundational knowledge enables you to better ...

A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activities. It also focuses on the enablement of new digital capabilities to businesses. A digital strategy can be formulated and implemented through a variety of different approaches, which is what you’re going to uncover in this guide.

The work describes how to create and use practical knowledge to create innovative products and services, attract customers, and deal with all the necessary elements to do so. It gives examples from the evolution of the airplane and shoe markets.

The Golden Rules of Practical Marketing is an indispensable book for business owners and marketing managers. Dr. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of marketing and provides valuable tips on making your business a success. He presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategies.

Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs -...

Want to start a service business with low startup costs, no truck required, and immediate demand in every city? How to Start a Moving Help Business: Lift, Load, and Cash In is your step-by-step guide to launching a profitable local moving help service by offering labor-only assistance—helping people load and unload their items while you stack steady cash.

In my career, I’ve learned the importance of earning trust and how one of the ways to attain it is by giving help to others. HELP: the origin of the word has such meanings as to support, to benefit, to do good, to cure. I like to think of HELP as standing for How to Eliminate Life’s Problems. That philosophy has worked for me, and I think it is good advice for others, no matter your profession or career. Some problems and situations covered in this book are ones most professionals contend with, including: • Just not enough time to do what needs to be done. • Being uncomfortable/...

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

This book will take you by the hand and show you how to make money online in traditional ways but also how to create a never-ending passive income stream so you have more time for the important things in life. Having the ability to work from home comes with many benefits, namely flexibility, independence, and comfort. With these benefits also come a few difficulties. There are challenges unique to working from a home office that can make successfully navigating this work set-up a struggle. You will be like a pro once you listen to this book.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large - YouTube has leveled the playing field for everyone.

Successful brands don’t just appear out of thin air; they must be developed, built, supported, and protected. For many years, strong brand protection was only affordable and achievable for large companies with deep pockets. But as technology has revolutionized the way we do business, the landscape for trademarks has changed, and now any organization, big or small, can have a strong, protected, global brand without breaking the bank.

This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You’ll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones).

The invasion is underway. The Profit Snatchers are here to destroy your car business and take your money. The government keeps piling on regulations and red tape. Customers want every car below invoice. The media has convinced the public you're ripping people off-it all makes this business less fun, less rewarding, less fulfilling, less lucrative and less interesting than ever before. Jimmy Vee & Travis Miller have launched a direct assault against the invaders.

Developed in conjunction with the consultative sales and challenger sales framework, the C.A.R.E. Methodology primarily seeks to alter your mindset and beliefs. This transformation enables you to confidently assist clients in a manner authentic to you while also being comfortable challenging them when it serves their best interests. It’s not so much about tactics, which can often be manipulative if not employed correctly, but rather about adopting a framework.

As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up. What we need is a filtering system that just shares the best up-to-date advice and ensures that the rest of the noise doesn't even reach us.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.