Product Business

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.

Are you ready to revolutionize your affiliate and network marketing business? Whether you’re new to online marketing or looking to scale your business globally, this guide is your go-to resource for mastering the latest AI tools. In this book, you’ll learn how artificial intelligence (AI) is transforming the way products are marketed and sold across the globe—and how you can leverage AI to automate, optimize, and scale your efforts, even if you have no prior experience. Inside, you’ll discover: How to build an AI-driven online marketing system from scratch. Step-by-step guides to ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Not so long ago, studio quality recording, mixing, and music production was only available to the rich and famous artists. However, these days it's now possible to produce professional sounding music from your own home. In fact, you don't even need to know how to play an instrument or know anything about the technology or need expensive equipment. All you need is a decent computer + inspiration, and this book will show you the rest.

Buy this bundle and save $2. This book Information Marketing Made Easy is a bundle deal that included my two top selling information product creation books The Lean Startup Guide and How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers. In The Lean Startup Guide You Will Learn * How Come Up With Information Product Ideas * How To Create them * Where To Produce Them * How and Where To Sell Them In How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers you will learn * How to choose new article ideas * How to write and format your articles * ...

For 60 years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus---created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King---an entertainment empire called DreamWorks.

With more than four decades working in almost every aspect of Nashville's music scene—attorney, educator, and industry professional Vince Wilcox lays out the basics of the business in a way that’s engaging and inspiring. You’ll get an up-to-date overview of today’s marketplace as well as an insider’s view of how the money flows.The resource is organized into three modules: 1) Making & Marketing Records, 2) Writing & Publishing Songs, and 3) Managing & Booking Artists, with each module divided into subsections by topic. Each topic contains answers to dozens of practical questions, ...

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Requirements Engineering (RE) is a core discipline of Software Engineering, and the most overlooked. Requirements work is the basis for all other software development disciplines. A requirement failure has a cascading impact on the project. The PMI states that poor requirements management is the main cause of project failure. This book introduces Requirements Engineering from a practical perspective, with exercises and case studies. The content was prepared from the authors' practical experience and industry references such as the PMBOK, the BABOK, and all the content of the IREB CPRE-FL (...

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.